Digital Marketing Coordinator

Credit Union:

Red Canoe Credit Union

Region:

Longview, WA

Type:

Staff

Closing:

10/31/2022

Learn More

Job Description:

ESSENTIAL JOB FUNCTIONS

WEBSITE MANAGEMENT Primary person responsible for website management including rates, documents, creative assets, forms, advertisements, member communication, and compliance.
- Keep website updated to optimize sales and marketing initiatives and maintain compliance standards.
- Recommend and implement content for member education opportunities.
- Maintain relationship with web development agency to resolve technical issues and ensure security needs are met.
- Identify ways to improve site experience.
DIGITAL MARKETING Collaborate with digital marketing agency, marketing team and other resources to develop marketing related to member education, product awareness/adoption and membership growth.
- Participate with marketing team to strategize placement and design of online advertising, including Google Ads and social media ads.
- Adapt and edit landing pages as needed for both internal and external digital campaigns and promotions.
- Assist in the development of content marketing from both internal and external resources.
- Execute email marketing campaigns that align with the marketing plan and corporate goals.
- Work with internal team members to help creatively improve processes and enhance the member experience using marketing automation tools.
- Maintain knowledge of CRM tools and data; work with internal IT resources to ensure data integrity.
DIGITAL MARKETING ANALYSIS Collaborate with Red Canoe’s digital marketing agency and marketing management team to maximize ROI of digital marketing efforts.
- Review agency reporting with marketing management team; analyze trends and provide suggestions to drive revenue.
- Utilize data to help marketing team develop and enhance online media offers and measure response to different media.
- Establish and report metrics on social media efforts. Track, identify and analyze trends to maximize social media efforts.
SOCIAL MEDIA Implement social media updates with the support of the marketing team. Keep social channels active and relevant with posts that support engagement, member education/communication, product awareness, membership growth, community relations, and brand awareness.
- Develop social content and calendar to keep channels engaged and relevant.
- Implement social media advertising campaigns that align with the marketing plan and corporate goals.
- Monitor online communication channels for mentions of Red Canoe and respond accordingly. Serve as a mediator for the credit union in online communications.
- File membership complaints according to policy.

OTHER POSITION DUTIES

Committed to both the credit union philosophy of “People Helping People”, and Red Canoe’s Mission: We passionately help our members financially thrive.
Keep up with industry trends to enhance Red Canoe’s market competitiveness.
Support marketing department by assisting in planning and execution of strategies, campaigns, and community outreach.
Maintain awareness of credit union products and services, online tools, operations, policies, procedures, and applicable laws.
Provide timely written and oral reports and maintain excellent organization of work-related reports and documentation.
Other duties as assigned.

BASIC REQUIREMENTS

Must be bondable
Must have a valid driver’s license
Ability to travel and spend time out of the office, which may include nights and/or weekends
Have a professional and courteous attitude with the ability to collaborate and communicate with cross functional teams
Demonstrate excellent written and proofreading skills with a commitment to quality work
Must meet schedule and deadline commitments and handle projects with limited supervision

MINIMUM QUALIFICATIONS

High School diploma or equivalent
Two+ years digital marketing experience
Knowledge of MS Office systems
Experience with Meta Business Suite advertising tools and analytics
Experience with Google Analytics, understanding of GA4 updates preferred
Experience with content management systems, WordPress preferred
Experience with marketing automation tools, Hubspot highly preferred

PREFERRED QUALIFICATIONS

Bachelor’s Degree in Marketing or related fields
HubSpot Certified
Google Ads Certified

ESSENTIAL MENTAL, PHYSICAL AND ENVIRONMENTAL DEMANDS

Physical – Office mobility required. Approximately 20% standing, 70% sitting, 10% walking, as needs demand. Possess sufficient manual dexterity to skillfully operate standard office equipment including a computer, photocopier, telephone, and vehicles. Other demands include talking, handling, reaching, seeing (corrected vision) and hearing in normal range. A telephone device to enhance hearing will be provided if needed. Occasional light lifting: maximum lift requirement is 30 pounds. Maximum reach required is 84 inches.
Mental – Mental effort is required, involving considerable organization, planning and analytical efforts with superior communication. General demands include alertness, memory, observation, empathy, ingenuity, learning ability, problem solving, patience, initiative, memory, objectivity, creativity, speaking ability, reading, and writing ability in English, judgment, concentration, flexibility, precision, and auditory discrimination.
Environmental – Minimum discomfort from heat, dust, air conditioning and noise, including external road noise. Transport within remote department and/or main office/facility may be single or multilevel (as required) including a variety of stairways, elevators, etc. Exposure to computer and other electronic equipment. Lunch/break area is exposed to microwave and is in basement at main office. Facility is 100% free of tobacco smoke.
Equipment – Essential equipment used includes, but may not be limited to telephone, personal computer, calculator, printer, photocopier, and office security systems.