Date
October 5 9:00 am -
October 7 9:00 pm PST
October 5 10:00 am -
October 7 10:00 pm MST
2 days, 12 hours
Location
Boise Centre
850 West Front Street
Boise, ID 83702
HOTEL INFORMATION
To secure our special room rates at these hotels, reservations need to be made by September 3.
REMINDERS
You’re part of the Credit Union Movement — an army of advocates working together to advance the mission to provide credit union members with meaningful value and a better financial choice.
At MAXX, credit union professionals and Board Directors experience high-level training and forge valuable new relationships with business partners at the Strategic Link Trade Show. They also raise dollars for life-saving medical care at the annual Credit Unions for Kids Auction, and celebrate the best of the Credit Union Movement at the Annual MAXX Awards Dinner and Gala.
This year’s MAXX Convention brings together thought leaders and industry experts who will inspire you and help you understand the latest industry developments at the national, regional, and state levels. We’ll share legislative and advocacy advancement updates, you’ll learn how your Northwest Credit Union Foundation is partnering with credit unions to expand community impact throughout the region, and we’ll connect you with the best-in-class business partners at the Strategic Link Trade Show. This year, NWCUA also has built in more opportunities for roundtable networking with your peers. After participating in this conference, you’ll walk away invigorated and armed with the ideas and tools to meet your credit union’s goals and your members’ needs.
Are you a business partner looking to exhibit at the 2021 Strategic Link Trade Show? Please visit our Exhibitor Registration page for more information and to register for a booth or sponsorship!
POPULAR REGISTRATION OPTIONS
THE MAXX Full Convention Package LEARN MORE
THE MINI MAXX Single Day LEARN MORE
CU4Kids Auction “Palouse” Table Sponsor LEARN MORE
Credit Unions for Kids Auction “Painted Hills” Table Sponsor LEARN MORE
AS A REMINDER, REGISTRATION FEES ARE NON-REFUNDABLE AFTER AUGUST 28. DETAILS HERE
CU4KIDS ENCHANTED NORTHWEST GALA
This year’s Enchanted Northwest Gala will celebrate the region’s beauty where we are lucky enough to live, work, and play. The entire credit union community comes together to raise thousands of dollars for eight Children’s Miracle Network Hospitals. You can sponsor, donate to our silent auction, or donate to our live auction.
TRAVEL INFORMATION
Special Travel Rates and Discounts for NWCUA Members: The Northwest Credit Union Association has negotiated special rates and discounts for travel accommodations. Find out more on our travel discounts page.
View Discounts
SCHOLARSHIP
Continued education and training of credit union employees helps keep the Credit Union Movement vibrant and competitive in the financial marketplace. The Foundation provides professional development scholarships for selected applicants.
QUESTIONS OR CANCELATIONS
Registration fees are non-refundable after Aug. 28. Substitutions will only be accepted by notifying NWCUA no later than this date.
This program is open to NWCUA Member and Associate Member credit union employees only. For more information about the Northwest Credit Union Association’s 2021 MAXX Annual Convention or assistance with registration, please contact Programming Director, Holly Miller.
Do you have questions about the 2021 Strategic Link Trade Show? Contact VP of Strategic Partnerships and Resources, Cameron Smith.
Agenda
For dates, times, and descriptions of the 2021 MAXX Annual Convention view the agenda below.
View Full AgendaCU4Kids Enchanted Northwest Gala
This year’s dinner and auction to benefit Credit Unions for Kids will take place Wednesday, Oct. 6, from 6:45 to 9 p.m., during the NWCUA MAXX Convention in Boise. This year’s Enchanted Northwest Gala will celebrate the region’s beauty where we are lucky enough to live, work, and play. The entire credit union community comes together to raise thousands of dollars for eight Children’s Miracle Network Hospitals.
Should you choose to dress in your finest attire, come as a woodland fairy, or sport your best lumberjack plaid — represent what the Northwest means to you! Break out your finery, have fun, find some terrific auction items, and outbid your friends! Space is very limited for the dinner portion of this event and we expect it will sell out quickly this year. You’re welcome to buy an individual ticket, tickets for two, or a table for eight (we will increase to a table of 10 if social distancing ruling allows.)
The Silent Auction will move to online only and will be accessible to all — whether or not you attend the live auction dinner. We would love to accept your donation of either an auction item whether or not you can attend the event this year. If you’d like to make a donation see the areas below.
Sponsorship Opportunities
We still have many opportunities to sponsor at MAXX. If you are interested in sponsoring at MAXX 2021 follow the link below.
Silent Auction Donations
Get involved in this year’s CU4Kids Silent Auction! The 2021 Silent Auction will be online only, and accessible to all MAXX attendees, regardless of whether or not they have a ticket to the Live Auction. Donations are now open for Silent Auction items and baskets.
Know a small business that makes the best blankets for hanging around the campfire? Or maybe you’d like to put together the perfect night out to the ballpark, with a gift card for hot dogs and popcorn included? Use your imagination to create an item or basket that will entice and excite potential bidders to help raise funds for the Children’s Miracle Network hospitals in our regions. Every basket donation brings a bid and opportunity to raise more money for the kids. We appreciate the generosity of our credit union community!
Need ideas? Here are just some small NW businesses you might consider purchasing a donation from:
| Phoenix Phurnishings Fiddle & Fern Leathers Simply Northwest From Here Bird Mafia Kizuri |
Spokandy Aunties Bookstore The Chocolat Bar Frichette Winery Michelle Beyer Quilting |
Please follow this link for more information and to fill out your donation details, and help bring the CU4Kids Silent Auction to life. *Please note, we will not be bringing Silent Auction items to MAXX this year. The auction will be virtual so we’re asking that baskets be identified now and then shipped to winning bidders at the close of the auction. The NWCUA will provide you with the shipping address for the winning bidder in mid-October.
Live Auction Donations
The Live Auction will once again be held during the CU4Kids Auction Dinner that’s taking place on October 6th. We’re seeking great donations that will get people’s paddles raising high and helping us to MAXXimize the bidding for the kids. Have a vineyard tour, vacation destination or some other hot ticket item that you’d like to donate? We’d love to connect on behalf of the kids. If you’re interested in donating a live auction package or having us help custom design one for you, please reach out to Holly Miller.
Thank You Credit Union Action Committee
| Chantelle Castle, Cutting Edge FCU Jennifer Clark, PrimeSource CU Heidi Wesley-Cleveland, Verity CU Crystal Contreras, HAPO CU Laura Fenter, Numerica CU Kaycie Holland, Alaska USA FCU |
Alex Johnson, Sound CU Trudi Mayes, CapEd CU Josh Munson, Gesa CU Annette Pixley, InRoads CU Jennifer Wilson, Prime Source CU |
Speakers
Christine Cashen
Emcee, Speaker
MAXX 2021
Phone: 940.489.2411
For more than 20 years, Christine Cashen has dazzled an amazing variety of audiences throughout the United States, Canada, South Africa, and Australia. She is an authority on sparking innovative ideas, handling conflict, reducing stress, and energizing employees. Before hitting the speaking scene, Cashen was a university admissions officer, corporate trainer, and broadcaster. She holds […]
Erica Dhawan
Author & Speaker
MAXX 2021
Erica Dhawan is an internationally recognized leading authority, speaker, and advisor on 21st-century teamwork, collaboration, and innovation. Named by Thinkers50 as the “Oprah of Management Thinkers,” she is the author of two books: “Get Big Things Done: The Power of Connectional Intelligence” and “Digital Body Language: How to Build Trust and Connection, No Matter the […]
Dr. Elliot Eisenberg
Economic Public Speaker
MAXX 2021
Elliot Eisenberg, Ph.D. is an internationally acclaimed economist and public speaker specializing in making economics fun, relevant, and educational. Dr. Eisenberg earned a B.A. in economics with first-class honors from McGill University in Montreal and a master’s and Ph.D. in public administration from Syracuse University. He is the Chief Economist for GraphsandLaughs, LLC, a Miami-based […]
Risha Grant
DEI Speaker
MAXX 2021
Motivated by her passion to fight social issues such as racism, sexism, and classism, Risha Grant’s personal mission is to expose the value of diversity and inclusion and emphasize its impact on the economy. From her race, gender, and lifestyle choices to her experience growing a small business and tackling economic issues, every area of her life centers on diversity. Founder and CEO of Risha Grant LLC, an award-winning diversity consulting and communications firm, Grant is an educational motivational speaker, […]
Jason Hewlett
Leadership Speaker
MAXX 2021
Having delivered thousands of presentations over two decades, Jason Hewlett is the only speaker in the world teaching leadership through a performance of uncanny musical and comedy impressions, utilizing the legends of stage. “The Promise” is a keynote speech that feels like a show, with proven processes and actionable takeaways to transform businesses and evolve today’s leaders. Hewlett’s speech inspires leadership from the perspective of a promise, giving […]
Eric O’Neill
Cybersecurity Speaker
MAXX 2021
Eric O’Neill is a top cybersecurity keynote speaker, former FBI counterterrorism and counterintelligence operative, bestselling author of “Gray Day,” and the inspiration for the film “Breach.” He presents keynotes internationally about espionage and national security, cybersecurity, fraud, corporate diligence and defense, and cyber hacking. O’Neill is also the founder of The Georgetown Group, a premier […]
Troy Stang
President & CEO
NWCUA
Phone: 503.350.2212
Toll-free: 800.995.9064 x212
Troy Stang serves as the President and CEO of the Northwest Credit Union Association (NWCUA), the trade association representing more than 170 not-for-profit, member-owned credit unions in Idaho, Oregon, and Washington. More than 8.1 million consumers — 60% of the northwest population — are members of those credit unions. Under Stang’s leadership, the Association is […]
Jennifer Wagner
EVP & Chief Advocacy Officer
NWCUA
Phone: 503.350.2224
Toll-free: 800.995.9064 x224
Jennifer Wagner is the EVP & Chief Advocacy Officer for the Northwest Credit Union Association. She leads the Association’s federal governmental affairs priorities, working closely with the Northwest congressional delegation in Washington, D.C. as well as in our region. Wagner oversees the Association’s grassroots advocacy programs and initiatives to raise political action funds to support candidates […]
Trade Show
Held in conjunction with the Northwest Credit Union Association’s MAXX Convention and Annual Business Meeting, the Strategic Link Trade Show is an opportunity to showcase your products and services to credit union decision-makers from across Idaho, Oregon, and Washington. Credit union decision makers will have the opportunity to meet you, while exploring the wide range of products and services you offer to support their day-to-day operations and strategic objectives.
Awards
The Northwest Credit Union Association is proud to recognize professionals, volunteers, credit unions, and micro-communities that have made outstanding contributions to the development and growth of the Credit Union Movement.
The nomination period is now closed.
Please contact AVP of Enterprise Engagement, Christine Ruzzi if you have any questions.
We look forward to celebrating these amazing accomplishments at the Summit Awards Dinner & Gala, held at the MAXX Annual Convention, on Oct. 7 in Boise, Idaho.
Safety & Risk Policy
Northwest Credit Union Association Attendee Acknowledgement and Assumption of Risk for In-Person Events
Assumption of Risk: Attendee assumes all risks and accepts sole responsibility for any injury (including, but not limited to, personal injury, disability, and death), illness, damage, loss, claim, liability, or expense, of any kind, that attendee may experience or incur in connection with attending the Northwest Credit Union Association (NWCUA) EVENT.
Due to the COVID-19 pandemic, Attendee acknowledges the highly contagious nature of COVID-19 and voluntarily assumes the risk of exposure or infection by attending the EVENT, and that such exposure or infection may result in personal injury, illness, disability, and/or death to attendee. Attendee understands that the risk of becoming exposed to or infected by COVID-19 at the EVENT may result from the actions, omissions, or negligence of others who may attend the event or their families, colleagues, or others with whom they may have contact. Attendee understands and agrees that this Acknowledgement and Assumption of Risk includes any claims based on the actions, omissions, or negligence of NWCUA, its employees, agents, and representatives, whether a COVID-19 infection occurs before, during, or after participation in the EVENT.
Attendee agrees to comply with all COVID-related procedures that NWCUA or the EVENT Venue may implement, including, but not limited to, mask-wearing and social distancing requirements, state health department guidance, restrictions on certain activities that carry higher COVID-related risk, such as social gatherings indoors, including bars or hotel rooms, in order to protect as much as possible the health and safety of all EVENT attendees. Failure to follow the guidance as set forth by NWCUA or the EVENT Venue will result in denial of entrance to the EVENT Venue and also forfeiture of participation in the EVENT and any related fees.
The health and safety of our members, partners, and team, are of utmost concern. The NWCUA will follow the health and safety protocols set forth by both the venue and the local authorities at the time of the event. We will continue to monitor the situation and respond accordingly.
To help keep members safe, the NWCUA will offer cotton reusable masks and personal-sized hand sanitizer to MAXX attendees. Hand sanitation stations also will be positioned throughout the meeting space.
NWCUA will adhere to the standard(s) set forth at the time of the event and ask that our members do as well. Each member is asked, at the time of purchasing registration to MAXX, to read and check a Code of Conduct box. Those details may be found here. The Code of Conduct Agreement will be re-sent to all registrants one week prior to the event. We will also include updated health and safety guidelines and our corresponding efforts in messaging to attendees one week prior to the event.
Please note: Our plans will continue to evolve and center around the onsite experience and safety.