Event Info

October 5th 9:00 am -
October 7th 9:00 pm PDT

October 5th 10:00 am -
October 7th 10:00 pm MDT


2 days, 12 hours

Register Now


Venue Info:

Boise Centre
850 West Front Street
Boise, Idaho 83702

Program Overview

Mark your calendar for MAXX 2021, to be held at the Boise Centre, October 5-7, 2021. MAXX is where Northwest credit unions connect with each other to influence the direction of the Credit Union Movement.

At MAXX, credit union professionals and Board Directors experience high-level training and forge valuable new relationships with business partners at the Strategic Link Trade Show. They also raise dollars for life-saving medical care at the annual Credit Unions for Kids Auction, and celebrate the best of the Credit Union Movement at the Annual MAXX Awards Dinner and Gala.

Are you a business partner looking to exhibit at the 2021 Strategic Link Trade Show? Please visit our Exhibitor Registration page for more information and to register today!

Program Agenda

You’re part of the Credit Union Movement – an army of advocates working together to advance the mission to provide credit union members with meaningful value and a better financial choice.

This year’s MAXX Convention brings together thought leaders and industry experts who will inspire you and help you understand the latest industry developments at national, regional and state levels. We’ll share legislative and advocacy advancement updates, you’ll learn how your Northwest Credit Union Foundation is partnering with credit unions to expand community impact throughout the region, and we’ll connect you with the best-in-class business partners at the Strategic Link Trade Show. This year, NWCUA also has built in more opportunities for roundtable networking with your peers. After participating in this conference, you’ll walk away invigorated and armed with the ideas and tools to meet your credit union’s goals and your members’ needs.

Tuesday, October 5
9:00 a.m. - 12:00 p.m. MDTSmall Credit Union Roundtable Meeting
*Separate registration required
12:00 - 1:30 p.m. MDTTri-State Governmental Affairs and Small Credit Union Roundtable Joint Luncheon Meeting
*Invitation required
1:30 - 3:00 p.m. MDTIdaho Governmental Affairs Meeting
*Invitation Required
1:30 - 3:00 p.m. MDTOregon Governmental Affairs Meeting
*Invitation Required
1:30 - 3:00 p.m. MDTWashington Governmental Affairs Meeting
*Invitation Required
3:30 - 5:00 p.m. MDTOpening General Session
5:00 - 6:30 p.m. MDTWelcome Reception in the Trade Show Hall
Wednesday, October 6
7:30 - 8:30 a.m. MDTNorthwest Credit Union Foundation Breakfast
*Separate ticket required
8:45 - 11:00 a.m. MDTGeneral Session
11:00 a.m. - 12:30 p.m. MDTStrategic Link Trade Show Grand Opening Luncheon
12:30 - 2:30 p.m. MDTBreakout Content Sessions
2:45 - 3:45 p.m. MDTFacilitated Roundtable Sessions
4:00 - 5:15 p.m. MDTGeneral Session
5:15 - 6:15 p.m. MDTReception in the Strategic Link Trade Show
6:45 - 7:15 p.m. MDTCredit Unions for Kids Auction Reception
*Separate ticket required. Ticket price includes auction and dinner.
7:15 - 9:00 p.m. MDTCredit Unions for Kids Auction and Dinner
*Separate ticket required. Ticket price includes the auction and dinner
Thursday, October 7
7:30 - 8:15 a.m. MDTCUNA Management School Alumni & CUDE Networking Breakfast
*A separate ticket is required. Open to all current CUNA Management School students and alumni as well as CUDEs
7:30 - 8:30 a.m. MDTSponsored Breakfast in the Trade Show Hall
8:30 - 9:15 a.m. MDTAnnual Business Meeting and NWCUA President's Address
9:15 - 10:15 a.m. MDTGeneral Session
10:30 - 11:15 a.m. MDTFacilitated Roundtable Sessions
11:15 a.m. - 12:30 p.m. MDTStrategic Link Trade Show Networking Continues
Lunch is included
12:30 - 2:45 p.m. MDTBreakout Content Sessions
3:00 - 4:30 p.m. MDTClosing General Session
5:30 - 6:00 p.m. MDTMAXX Awards Reception
6:00 - 8:30 p.m. MDTMAXX Awards Dinner & Gala
*Separate ticket required.

Pricing Information

Registration Option Pricing Information
"The MAXX": Full Convention Registration
Includes all educational sessions, exhibit hall access, and select meals.
Early-Bird Price: $749, Until May 30
Small CU Early-Bird Price*: $639, Until May 30
Regular Price: $939, June 1 – Aug. 27
Small CU Regular Price*: $799, June 1 – Aug. 27
Late Price: $1,129, After Aug. 27
Small CU Late Pricing*: $959, After Aug. 27
"Mini MAXX": One Day Registration
Includes a single-day educational session, single-day exhibit hall access, and select meals.
Early-Bird Price: $459, Until May 30
Small CU Early-Bird Price*: $389, Until May 30
Regular Price: $569, June 1 – Aug. 27
Small CU Regular Price*: $489, June 1 – Aug. 27
Late Price: $679, After Aug. 27
Small CU Late Pricing*: $579, After Aug. 27
MAXX Awards Dinner & Gala
If purchasing a full Convention registration.
Early-Bird Price: $39, Until May 30
Regular Price: $49, June 1 – Aug. 27
Late Price: $59, After Aug. 27
MAXX Awards Dinner & Gala
With one-day registration or à la carte.
Early-Bird Price: $39, Until May 30
Regular Price: $49, June 1 – Aug. 27
Late Price: $59, After Aug. 27
Guest Full Conference Registration & Awards Dinner
Includes exhibit hall access, select meals, and Awards Dinner. The guest program is for spouses or companions of registered attendees. Credit union employees or volunteers and suppliers are not eligible to register under this category.
Early-Bird Price: $389, Until May 30
Regular Price: $409, June 1 – Aug. 27
Late Price: $498, After Aug. 27
Guest Conference Registration ONLY
Includes exhibit hall access and select meals. The guest program is for spouses or companions of registered attendees. Credit union employees or volunteers and suppliers are not eligible to register under this category.
Early-Bird Price: $359, Until May 30
Regular Price: $369, June 1 – Aug. 27
Late Price: $379, After Aug. 27
Guest Awards Dinner
A la carte
Early-Bird Price: $39, Until May 30
Regular Price: $49, June 1 – Aug. 27
Late Price: $59, After Aug. 27
Credit Unions for Kids Auction "Palouse" Table Sponsor
Includes dinner and drink tickets for 8, a $500 donation to the hospital of your choice, two bottles of wine, special name recognition in the program, and premier table placement.
Early-Bird Price: $2,500, Until May 30
Regular Price: $2,500, June 1 – Aug. 27
Late Price: $2,500, After Aug. 27
Credit Unions for Kids Auction "Painted Hills" Table Sponsor
Includes dinner and drink tickets for 8, two bottles of wine, and name recognition in the program.
Early Price: $2,000, Until May 30
Regular Price: $2,000, June 1 – Aug. 27
Late Price: $2,000, After Aug. 27
Credit Unions for Kids Auction Tickets for Two - Open Seating
Includes dinner and drink tickets for two.
Early-Bird Price: $300, Until May 30
Regular Price: $300, June 1 – Aug. 27
Late Price: $300, After Aug. 27
Credit Unions for Kids Auction Single Ticket - Open Seating
Includes dinner and drink tickets for one.
Early-Bird Price: $150, Until May 30
Regular Price: $150, June 1 – Aug. 27
Late Price: $150, After Aug. 27
Northwest Credit Union Foundation Breakfast
Wednesday, Oct. 6
Early-Bird Price: $25, Until May 30
Regular Price: $25, June 1 – Aug. 27
Late Price: $25, After Aug. 27
CUNA Management School Breakfast
Thursday, Oct. 7
Early-Bird Price: $69, Until May 30
Regular Price: $79, June 1 – Aug. 27
Late Price: $89, After Aug. 27
* Small Credit Unions are defined as credit unions with assets of $100m and less.

Location & Travel Information

Event Location: Boise Centre, 850 West Front Street, Boise, ID 83702

Hotel Information: Special room rates have been negotiated for Northwest Credit Union Association event participants. Reserve your room at one of the hotels with the links below. The cutoff date for our preferred rates with these hotels is Sept. 3, 2021. We strongly encourage using the links provided.

Courtyard Marriott – Downtown
222 South Broadway Avenue
Boise, Idaho 83702
Follow this link to make your reservation.
The Grove Hotel
245 South Capitol Boulevard
Boise, ID 83702
Follow this link to make your reservation.
Hampton Inn
495 South Capitol Boulevard
Boise, ID 83702
Follow this link to make your reservation.
Hotel 43
981 West Grove Street
Boise, Idaho 83702
Follow this link to make your reservation.
Hyatt Place – Downtown
1024 West Bannock Street
Boise, Idaho 83702
Follow this link to make your reservation.
Inn At 500 Capitol
500 S Capitol Boulevard
Boise, Idaho 83702
Follow this link to make your reservation.
Residence Inn – City Center
400 South Capitol Boulevard
Boise, Idaho 83702
Follow this link to make your reservation.

Airfare and Car Rental Discounts: Airfare and car rental discounts have been negotiated for MAXX. More information about these discounts may be found on our Travel Discounts page.

Enchanted Northwest Gala - An Auction Benefitting CU4Kids

Enchanted Northwest Gala

This year’s dinner and auction to benefit Credit Unions for Kids will take place Wednesday, Oct. 6, from 6:45 to 9 p.m., during the NWCUA MAXX Convention in Boise. The entire credit union community comes together to raise thousands of dollars for eight Children’s Miracle Network Hospitals.

This year’s Enchanted Northwest Gala will celebrate the region’s beauty where we are lucky enough to live, work, and play.

Should you choose to dress in your finest attire, come as a woodland fairy, or sport your best lumberjack plaid — represent what the Northwest means to you! Break out your finery, have fun, find some terrific auction items, and outbid your friends!

Space is very limited for the dinner portion of this event and we expect it will sell out quickly this year. You’re welcome to buy an individual ticket, tickets for two, or a table for eight (we will increase to a table of 10 if social distancing ruling allows.)

The Silent Auction will move to online only and will be accessible to all – whether or not you attend the dinner.

We would love to accept your donation of either an auction item whether or not you can attend the event this year. If you’d like to make a donation see the areas below. 

Silent Auction Donations 

Get involved in this year’s CU4Kids Silent Auction! The 2021 Silent Auction will be online only, and accessible to all MAXX attendees, regardless of whether or not they have a ticket to the Live Auction. Donations are now open for Silent Auction items and baskets.  

Know a small business that makes the best blankets for hanging around the campfire?  Or maybe you’d like to put together the perfect night out to the ballpark, with a gift card for hot dogs and popcorn included? Use your imagination to create an item or basket that will entice and excite potential bidders to help raise funds for the Children’s Miracle Network hospitals in our regions. Every basket donation brings a bid and opportunity to raise more money for the kids. We appreciate the generosity of our credit union community!   

Need ideas? Here are just some small NW businesses you might consider purchasing a donation from: 

Please follow this link for more information and to fill out your donation details, and help bring the CU4Kids Silent Auction to life. *Please note, we will not be bringing Silent Auction items to MAXX this year. The auction will be virtual so we’re asking that baskets be identified now and then shipped to winning bidders at the close of the auction. The NWCUA will provide you with the shipping address for the winning bidder in mid-October. 

Live Auction Donations 

The Live Auction will once again be held during the CU4Kids Auction Dinner that’s taking place on October 6th. We’re seeking great donations that will get people’s paddles raising high and helping us to MAXXimize the bidding for the kids. Have a vineyard tour, vacation destination or some other hot ticket item that you’d like to donate? We’d love to connect on behalf of the kids. If you’re interested in donating a live auction package, or having us help to custom design one for you, please reach out to Holly Miller. 

Sponsorship Opportunities
Exclusive Sponsorships Opportunities
Olympic Sponsor $20,000 Level, Exclusive – SOLD!

This Sponsorship Includes:

• Table for 8 at the Auction Dinner
• Premier table placement
• Recognition from the MAXX Mainstage
• Recognition in pre-event marketing
• Recognition in scrolling PPT presentation during Auction
• Stand-alone signage at MAXX & Auction registration desks
• Recognition from stage 3x during the Auction event by Emcee
SOLD – Thank You
Cascade Sponsor $15,000 Level, Exclusive

This Sponsorship Includes:

• Table for 8 at the Auction Dinner
• Premier table placement
• Recognition in pre-event marketing
• Recognition on signage at MAXX & Auction registration desks
• Recognition in scrolling PPT during the Auction
• Recognition from stage 2x during the Auction event by Emcee
Claim Sponsorship
Miracle Family Sponsor $10,000 Level, Exclusive – SOLD!

This Sponsorship Includes:

• Table for 8 at the Auction Dinner
• Premier table placement
• Recognition on a scrolling PPT during the Auction
• Recognition from the stage 1x during the Auction by Emcee
• Opportunity to host Miracle Family at auction dinner
SOLD – Thank You
Treasure Valley Raffle Sponsor $10,000 Level, Exclusive – SOLD!

This Sponsorship Includes:

• Table for 8 at the Auction Dinner
• Premier table placement
• Stand-alone sign at Raffle Package table in Reception
• Recognition in Reception 1x during Auction by Emcee/Auctioneer
• Recognition on a scrolling PPT during the Auction
SOLD – Thank You
Mt. Hood Bid Card Sponsor $6,000 Level, Exclusive - SOLD!

This Sponsorship Includes:

• Table for 8 at the Auction Dinner
• Recognition on a scrolling PPT during the Auction
• Recognition on signage at MAXX & Auction registration desks
• Recognition on the large and small bidder cards
SOLD – Thank You
Cannon Beach Collateral Design Sponsor $6,000 Level, Exclusive - SOLD!

This Sponsorship Includes:

• Table for 8 at the Auction Dinner
• Recognition on a scrolling PPT during the Auction
• Recognition on signage at MAXX & Auction registration desks
• Mention from the Auction stage on the night of the event
SOLD – Thank You
Willamette Signature Cocktail Sponsor $5,500 Level, Exclusive – SOLD!

This Sponsorship Includes:

• Table for 8 at the Auction Dinner
• Recognition on a scrolling PPT during the Auction
• Recognition on signage near the bars
SOLD – Thank You
Huckleberry Dessert Dash Sponsor $1,500 Level, Exclusive - SOLD!

This Sponsorship Includes:

• Recognition on the signage at the Dessert Table
SOLD – Thank You
Limited Sponsorships Opportunities
Rose Garden Sponsor $6,000 Level, Limited

This Sponsorship Includes:

• Table for 8 at the Auction Dinner
• Recognition on a scrolling PPT during the Auction
• Recognition on signage at MAXX & Auction registration desks
Thank You


Red Mountain Wine Sponsor $5,500 Level, Limited - ALL SOLD!

This Sponsorship Includes:

• Table for 8 at the Auction Dinner
• Recognition on a scrolling PPT during the Auction
• Recognition card on each of the auction dinner tables
SOLD - Thank You



Little Red Car Sponsors $1,800 Level, ONLY 3 LEFT!
(Two Cars per Hospital)


This Sponsorship Includes:

• Recognition on a scrolling PPT during the Auction
• Decal of logo placed on car
• Opportunity to participate in check presentation at hospital
Claim Sponsorship

Thank You:
Gesa CU, Forrit CU, Mountain America CU, Oregon Community CU, Pacific NW FCU, Pioneer FCU, Solarity CU, Sound CU, & Westmark CU for sponsoring
The Little Red Cars from above will be donated to the following Hospitals:

Asante Rogue Regional Medical Center, Medford, OR
OHSU Doernbecher Children’s Hospital, Portland, OR – 2 SOLD Thank You Forrit CU & Pacific NW FCU
Intermountain Primary Children’s Hospital, SLC, UT – 2 SOLD Thank You Mountain America CU & Westmark CU
Sacred Heart Medical Center, Eugene, OR - 1 SOLD Thank You Oregon Community CU
Sacred Heart Children’s Hospital, Spokane, WA - 2 SOLD Thank You GESA CU & STCU
Seattle Children’s Hospital, Seattle, WA – 2 SOLD Thank You GESA CU & Sound CU
St. Luke’s Children’s Hospital, Boise, ID – 2 SOLD Thank You Pioneer FCU & Westmark CU
Yakima Valley Memorial Hospital, Yakima, WA –2 SOLD Thank You GESA CU & Solarity CU
Unlimited Sponsorships Opportunities
Salmon River Sponsor $3,500 Level, Unlimited

This Sponsorship Includes:

• Recognition on a scrolling PPT during the Auction
• Recognition on signage at MAXX & Auction registration desks
• Acknowledgement on centerpieces placed on each table
Claim Sponsorship

Thank you:
Lewis Clark CU for sponsoring
Columbia Sponsor $2,250 Level, Unlimited

This Sponsorship Includes:

• Recognition on a scrolling PPT during the Auction
• Recognition on the scrolling logo portion of Greater Giving
• Recognition on signage at MAXX & Auction registration desks
Claim Sponsorship

Thank you:
First Community CU for sponsoring
Rainier Decal Sponsor $1,000 Level, Unlimited

This Sponsorship Includes:

• One Vinyl Auction Themed Decal (your credit union’s name prominently displayed in the MAXX event space for all to see during the convention week.)
Claim Sponsorship

Thank you:
Central Willamette CU, Friends of Credit Unions, Harborstone CU, Red Canoe CU, SELCO Community CU, & Trailhead CU for sponsoring
Miracle Match Program
Thank you to CO-OP Financial Services for their generous support via the Miracle Match program!
In-Kind Sponsorship
Special thank you to Horizon Credit Union for their in-kind sponsorship of the auction design and programs!

Thank you to this year’s Credit Union Auction Committee members for helping to organize this key event:

Chantelle Castle, Lighthouse Community CU
Jennifer Clark, PrimeSource CU
Heidi Wesley-Cleveland, Verity CU
Crystal Contreras, HAPO CU
Laura Fenter, Numerica CU
Kaycie Holland, Alaska USA FCU
Alex Johnson, Sound CU
Trudi Mayes, CapEd CU
Josh Munson, Gesa CU
Annette Pixley, InRoads CU                                      Jeremy Sankwich, CapEd CU
Jennifer Wilson, Prime Source CU

If you have any questions about the event, please contact NWCUA’s Programming Director, Holly Miller via email or by phone at 800.995.9064 x 220.

Speakers

Christine CashenChristine Cashen
MAXX Emcee

For more than 20 years, Christine Cashen has jazzed an amazing variety of audiences throughout the United States, Canada, South Africa and Australia. She is an authority on sparking innovative ideas, handling conflict, reducing stress, and energizing employees.

Before hitting the speaking scene, Cashen was a university admissions officer, corporate trainer, and broadcaster. She holds a Bachelors Degree in Communication and a Masters Degree in Adult Education. Cashen is a member of the National Speakers Association and is a Certified Speaking Professional (CSP).

In 2014, she was inducted into the National Speakers Association, CPAE Speaker Hall of Fame®, Admission into the CPAE Speaker Hall of Fame is a lifetime award for speaking excellence and professionalism. In 2016, Cashen received an honorary doctorate degree from Central Michigan University.

Her book, THE GOOD STUFF: Quips & Tips on Life, Love, Work and Happiness, was named motivational book of the year by the Next Generation Indie Book Awards. Her recent book is called, It’s YOUR Business: Good Stuff for Your Personal, Professional, and Funny Business. Her learning resources also include:  The Fun Factor DVD, The Good Stuff CD Audio Book, and Why Can’t Everybody Just Get Along CD.  Christine resides in Dallas with her husband, their two children and Murphy, the chocolate lab.

Picture of Troy StangTroy Stang
President & CEO, Northwest Credit Union Association

Troy Stang serves as the President and CEO of the Northwest Credit Union Association. The Association represents more than 175 credit unions in Idaho, Oregon, and Washington, and their 7.3 million consumer members. Under his leadership, the Association continuously strives to position credit unions as the most relevant financial institutions of choice in the marketplace by ensuring the legislative, regulatory, and political environments embrace the most progressive policy environments possible. 

Stang recently was elected Vice Chair of the Credit Union National Association’s Board of Directors. In that role, he also serves as Chairman of CUNA’s Advocacy Committee. Stang has served on CUNA’s Board of Directors since 2013, most recently holding the positions of Secretary and Treasurer. 

Scholarships

Continued education and training of credit union employees helps keep the Credit Union Movement vibrant and competitive in the financial marketplace. We understand this can take a significant commitment of time and money.  The Northwest Credit Union Foundation provides professional development scholarships awarding up to $1,000 per year for selected applicants.  Learn more on the  NWCUF website. 

Safety & Risk Policy

Attendees/Exhibitors who register for MAXX 2021 assume all risks and accept sole responsibility for any injury (including, but not limited to, personal injury, disability, and death), illness, damage, loss, claim, liability, or expense, of any kind, that attendee may experience or incur in connection with attending the Northwest Credit Union Association MAXX 2021 Conference.

Due to the COVID-19 pandemic, Attendee acknowledges the highly contagious nature of COVID-19 and voluntarily assumes the risk of exposure or infection by attending MAXX 2021, and that such exposure or infection may result in personal injury, illness, disability, and/or death to attendee.  Attendee understands that the risk of becoming exposed to or infected by COVID-19 at MAXX 2021 may result from the actions, omissions, or negligence of others who may attend the event or their families, colleagues, or others with whom they may have contact.  Attendee understands and agrees that this Acknowledgement and Assumption of Risk includes any claims based on the actions, omissions, or negligence of NWCUA, its employees, agents, and representatives, whether a COVID-19 infection occurs before, during, or after participation in MAXX 2021.

Attendee agrees to comply with all COVID-related procedures that NWCUA or venue may implement, including, but not limited to, mask-wearing and social distancing requirements, state health department guidance, restrictions on certain activities that carry higher COVID-related risk, such as social gatherings indoors, including bars or hotel rooms, in order to protect as much as possible the health and safety of all MAXX 2021 attendees. Failure to follow the guidance as set forth by NWCUA or MAXX 2021 Venue will result in denial of entrance to MAXX 2021 Venue and also forfeiture of participation in MAXX 2021 and any related fees.

The health and safety of our members, partners, and team, are of utmost concern. The NWCUA will follow the health and safety protocols set forth by both the venue and the local authorities at the time of the event. At the moment, those protocols call for temperature checks at controlled and limited entry points, the wearing of masks, social distancing, and sanitation stations. Protocols may be different by October. We will continue to monitor the situation and respond accordingly.

To help keep members safe, the NWCUA will offer cotton reusable masks and personal-sized hand sanitizer to MAXX attendees. Hand sanitation stations also will be positioned throughout the meeting space.

NWCUA will adhere to the standard(s) set forth at the time of the event and ask that our members do as well. Each member is asked, at the time of purchasing registration to MAXX, to read and check a Code of Conduct box. Those details may be found here. The Code of Conduct Agreement will be re-sent to all registrants one week prior to the event. We will also include updated health and safety guidelines and our corresponding efforts in messaging to attendees one week prior to the event.

Please note: Our plans will continue to evolve and center around the onsite experience and safety.

QUESTIONS OR CANCELLATIONS?

Registration fees are non-refundable after Aug. 28. Substitutions will only be accepted by notifying NWCUA no later than this date.

This program is open to all NWCUA Member and Associate Member credit union employees only. For more information about the Northwest Credit Union Association’s MAXX 2021: Annual Convention, or assistance with registration, please contact  Holly Miller, Programming Director.

Do you have questions about the 2021 Strategic Link Trade Show? Contact VP of Strategic Partnerships and Resources, Cameron Smith via email or 208.286.6794.