Lynn Heider, GoWest Credit Union Association’s Vice President of Communications & Public Affairs, leads the Association’s internal and external public relations, public awareness, media outreach, media training, and crisis management efforts.
Heider has a wide range of educational experience, starting with a bachelor’s degree in political science from the University of Nevada Las Vegas. She’s also achieved FEMA Incident Command Certification, attended the EW Scripps Executive Leadership Institute, and the Poynter Institute for News Executive Management training.
Heider joined the Association in 2011 after a career spanning more than 20 years in television news. She covered the Las Vegas mafia, Louisiana political corruption, and anchored early evening news before crossing into the management ranks. Heider served as the News Director for nationally recognized local TV stations in four cities—Kansas City, Mo., Cleveland, Oh., Jacksonville, Fla., and Portland, Ore.. In that senior leadership role, she was responsible for news content, talent coaching, staffing, and budgeting. During her years as a News Director, her teams were honored with multiple National Headliner Awards, Emmys, Edward R. Murrow Awards, and Society of Professional Journalists’ Awards. Under her leadership, the GoWest communications team received industry recognition including CUNA’s “Pro and Blockbuster” awards and “Diamond” awards.
Heider is inspired to work with hundreds of gifted and dedicated credit union professionals in the Northwest on a daily basis. She admires the credit union movement’s investment in fiscal responsibility, the safe harbor they offer consumers’ deposits, their fair and reasonable lending opportunities, and their focus on community outreach.
ADDITIONAL MARKETING & COMMUNICATIONS TEAM MEMBERS
Senior Manager, Member Engagement
Toll-free: 800.995.9064 x241
Mark Gonzalez serves as the Senior Manager of Member Engagement for the GoWest Credit Union Association. In this role, he strengthens cooperation and collaboration amongst credit unions within the Northwest by strategically managing programs, initiatives, and events that create new and innovative programs for the region’s Micro-Communities and Councils, increasing credit union awareness and GoWest […]
Andrew Kobialka is the Communications Manager for the Northwest Credit Union Association. In this role, he is responsible for being the planner, editor, and primary writer of the NWCUA’s weekly Newsletter, Anthem, which informs senior leadership and credit union employees, industry regulators, and the trade press. Kobialka brings NWCUA a wide array of communications, content […]
Senior Manager, Events & Programs
Toll-free: 800.995.9064 x227
Ryan Lee is the Senior Manager of Events and Programs for the GoWest Credit Union Association. In this role, he works with various team members to ensure the operational success of Association events and programs, and deliver a phenomenal experience to Northwest credit unions. He supports the Association’s events and programming efforts with logistics coordination, […]
VP, Enterprise Engagement Resources
Toll-free: 800.995.9064 x108
Melissa Lovejoy is the Vice President of Enterprise Engagement Resources at the GoWest Credit Union Association. In this role, she works with all Association departments. Lovejoy implements project management tools and methodology, assisting staff in meeting their goals. She’s always working to increase staff efficiency by providing these tools and improving workflows. Lovejoy, who has […]
Toll-free: 800.995.9064 x220
Holly Miller serves as Director of Programming for the GoWest Credit Union Association. She collaborates with various teams to create polished events that best serve member credit unions. She assists in developing project plans, coordinating logistics, managing events, database management, and administrative support. She comes to the Association from a background of varied experiences including […]
Toll-free: 800.995.9064 x310
Jenny Miller is the Director of Communications for the GoWest Credit Union Association. In this role, she is responsible for executive communications and oversees both GoWest’s social media and weekly newsletter, Anthem, tailored to member credit union staff and leadership, trade press, regulators, and legislators. Miller holds a bachelor’s degree in English with an emphasis […]
AVP, Enterprise Engagement
Toll-free: 800.995.9064 x206
Christine Ruzzi is the AVP, Enterprise Engagement for the GoWest Credit Union Association. She ensures that member credit unions take full advantage of the resources available to them through the Association, matching their needs with everything the Association has to offer. Before coming to the Association, Ruzzi spent 16 years in the accounting industry, serving […]
Specialist, Digital Marketing & Analytics
Toll-free: 800.995.9064 x307
Ben Shuey is the GoWest Credit Union Association’s Digital Marketing and Analytics Specialist. In this role, he is in charge of managing the Association’s website, helping in the creation of the weekly Anthem newsletter, creating relevant marketing and other member communications, and tracking and analyzing web analytics. Shuey holds a Bachelor of Arts in Business […]
SVP, Marketing & Communications
Toll-free: 800.995.9064 x401
Danielle Sittu is Senior Vice President of Marketing and Communications for GoWest Credit Union Association. In this role, she is responsible for developing the Association’s strategic direction for internal and external communications, including public relations, programming and events, digital and print marketing, and social media. She also directs the Association’s member engagement strategy, and oversees […]
AVP, Member Engagement
Toll-free: 800.995.9064 x122
Carmen Vigil serves as the Assistant Vice President of Member Engagement for the GoWest Credit Union Association. In this role she has the pleasure of connecting with various micro-communities across Oregon, Washington, and Idaho including Credit Union Chapters, Councils, Leaders of Small Credit Unions, Young Credit Union Professionals, Alumni of Western CUNA Management School, and […]