CSCU Honors O Bee and Columbia With CAMEO Awards for Marketing Prowess

O Bee won for its “Famous Pink Card,” which it designed as a fashion accessory, and Columbia Credit Union for a credit card campaign that sparked $1.4 million in portfolio growth.

Credit Unions Find Success Marketing with Consumers in Mind

With the early-entry deadline for the 2013 Spectrum Marketing Awards just 10 days away, O Bee’s Lee Wojnar, whose credit union won “Best of Show” honors in 2011, discussed some of the keys to successful marketing efforts for credit unions: “You have to make it relevant for the user.”