CUNA Mutual Group’s Sachatello on How to Build a Great Brand

Brand marketing expert Susan Sachatello shared the fundamentals of building and maintaining great brands with Northwest credit union leaders at Amplify.

Selling Financial Products is Similar to Selling Victoria’s Secret: Amplify Keynoter

“Selling insurance is exactly like selling Victoria’s Secret products.” Find out why at Amplify Convention, and learn how credit unions can deepen member relationships by taking a retail approach.