Like the wine industry, credit unions are grappling with the challenge of attracting Millennials. C0-OP offers an industry-wide branding campaign to raise all ships.
One of the media’s most highly acclaimed videographers will help to transform the way marketers tell the credit union story May 7-8 during the NWCUA Marketers’ Conference in SeaTac. Lisa Berglund has helped more than 400 working journalists become better visual storytellers by training them to master the basics on the “other side” of the camera.
A nationally renowned communications trainer shatters the myth that successful marketing is all about touting benefits over features. Anthony Huey says the messenger is as important as the message. At the NWCUA Marketers’ Conference in May, Huey will offer transformative, on-camera training to attendees that will send them back to their credit unions as more effective communicators.
Three Northwest credit union stories are being told on the national blog CU Planet, which launched in video format on International Credit Union Day. According to its mission statement, CU Planet is a multimedia site “about people who imagine a better world and believe in the power of working together to improve lives.”
Gary M. Stein, a longtime a journalist and former Managing Editor for Custom Publications at The Oregonian in Portland, has joined the Northwest Credit Union Association as its member communications evangelist.
Credit union directors not only have a heavy fiduciary responsibility; they also have an obligation to help engage the membership in advocacy. At the NWCUA Volunteers’ Conference next month, former CUNA Board Chair Harriet May will ask attendees to step up for grassroots advocacy, and to bring members with them.