With the early-entry deadline for the 2013 Spectrum Marketing Awards just 10 days away, O Bee’s Lee Wojnar, whose credit union won “Best of Show” honors in 2011, discussed some of the keys to successful marketing efforts for credit unions: “You have to make it relevant for the user.”
The Hill chose credit unions’ recent successful campaign to defeat the banks’ TAG extension as one of the top-10 lobbying victories of 2012. Google, Public Knowledge and Yahoo! earned top billing for their work opposing the Stop Online Piracy Act (SOPA) and the Protect Intellectual Property Act (PIPA).
The Senate bill to extend the TAG program for banks was defeated this morning, earning only 50 of the needed 60 votes. The vote comes two days after the Senate voted unanimously in favor of a bill that provides regulatory relief around ATM disclosure requirements.
The Senate will vote early next week on S. 3637, a bill that has been seen as a possible companion for MBL legislation that would extend TAG coverage for banks. “The status of our MBL bill on Capitol Hill remains very fluid,” NWCUA President and CEO Troy Stang said. “The situation is evolving hourly.”
“Sen. Harry Reid introduced a TAG bill Monday night and is looking to expedite it to the Senate floor for a vote,” said Jennifer Wagner. “It looks like he is putting into motion a scenario where our MBL bill and the TAG Bill may be merged together to help ensure passage of our priority legislation.”
An article in Reuters yesterday about the banks’ push to extend TAG coverage quoted CUNA’s John Magill, who said senators have indicated that “marrying TAG, which the banks really want, with the MBL bill, which we are lobbying for, would work.”