picture of a protestor

Where Are They Now? Bank Transfer Day Five Years Later

A flood of members joined credit unions because of Bank Transfer Day five years ago. Where are they now? How have their financial lives improved? Share their stories for the anniversary.

Picture of winding road

4 Ways You Should Incorporate Marketing Goals Into Your Credit Union Strategic Planning

Strategic Link content partner Social Stairway shares ideas on how to weave marketing goals into your credit union’s larger strategic planning.

CO-OP Announces CO-OP Purpose

The social responsibility program offers turnkey, impactful community initiatives.

picture of a keyboard with the letters replaced by social media icons

Updated Social Media Messaging Tools Available in Marketing Resource Center

Your Association has updated its social media messaging examples to reflect current volunteer, advocacy, member benefit and public awareness work. Credit union marketing teams are encouraged to use the updated tools.

Updated Social Media Messaging Tools Available in Marketing Resource Center

Your Association has updated its social media messaging examples to reflect current volunteer, advocacy, member benefit and public awareness work. Credit union marketing teams are encouraged to use the updated tools.

picture of a person holding a sticky note that says social media

The 5 Keys to Social Media as a Brand Builder

Social media is connecting many strong brands to their customers, potential customers, and communities—and its influence is only going to grow.

Public Awareness Spotlight: Oregon Community Credit Union

Eugene-based Oregon Community Credit Union leads by example launching an authentic public awareness campaign. It saw more than 600 members sharing their stories.

Compliance Center: NCUA Issues Opinion Letter on Loan Participations in Indirect Loans

NCUA letter focuses on federally insured credit unions as originating lenders in indirect lending arrangements; your question answered about Social Security payee accounts; plus this week’s legal briefs.

Must-Have Banking Experiences for Millennials

Online, mobile and fee-free: financial information company NerdWallet shares the must-haves that Millennials seek in their financial institutions.

5 Steps to Master Small Business Social Media

Is your credit union new to social media, or are you looking to revamp your strategy, or do you want to help your members improve their small biz social media game? This guide from Expertise.com can help.

An Ad Campaign for Millennials

Marketer Derek Gillette creates an ad campaign to speak to Millennials, as part of his ongoing series imagining what a credit union for Millennials might look like.

Washington State Seeking Proposals for EBT Services

Washington has put the Electronic Benefits Transfer program out to bid as JP Morgan Chase exits.

CO-OP Urges Credit Unions To ‘Seize The Now’ At GAC

Social, technological trends moving in credit unions’ favor. CO-OP explains how to take advantage in booth 301.

How Do You Generate Buzz With New Products?

CO-OP shares the inside scoop on how to launch new products with buzz and success.

Gaining Gen Y’s Membership and Trust in a Digital World

Credit unions can meet Gen Y where they are — on social media — and engage them in real conversation about big financial matters.

News & Notes: Here’s What’s Happening Around the Northwest

Eight Northwest credit unions named among the nation’s healthiest; BECU awards $100,000 to nonprofits; USAgencies Credit Union launches social media campaign supporting Credit Unions for Kids; Verity Credit Union marketing chief sings national anthem at a Mariners game.

Effective Digital Marketing Enhances Loan Completion Rate

Research finds more consumers shopping for loans online. This step-by-step guide from CUNA Mutual Group helps credit unions customize the online experience and improve the application completion rate.

Share 80th Anniversary Message with Members, Nonmembers

The 80th anniversary of the day President Roosevelt signed the Federal Credit Union Act is June 26. The NWCUA invites credit unions to celebrate with a social media event.