CUNA Mutual Group’s Sachatello on How to Build a Great Brand

Brand marketing expert Susan Sachatello shared the fundamentals of building and maintaining great brands with Northwest credit union leaders at Amplify.

Selling Financial Products is Similar to Selling Victoria’s Secret: Amplify Keynoter

“Selling insurance is exactly like selling Victoria’s Secret products.” Find out why at Amplify Convention, and learn how credit unions can deepen member relationships by taking a retail approach.

ABC News Reporter Elizabeth Leamy to Share ‘Secret Sauce’ of Marketing at NWCUA Conference

How did Summit Credit Union in Sun Prairie, Wis., get national news coverage on ABC News last week? There is a “secret sauce,” according to the reporter who did the story, and she will share it at the NWCUA Marketers’ Conference in SeaTac next month.

Compliance Question of the Week

Who do we call if we received counterfeit currency?

The Secret Sauce That Turns Members into Net Promoters

How can credit unions get the highest net promoter scores, JD Power rankings and win praise in national consumer financial magazines? Jack Antonini knows. He shared the secret sauce with attendees to the NWCUA/CUES Executive Summit.

Compliance Question of the Week

Who should we call when the credit union receives counterfeit money?

Secret Service to Credit Unions, Beware

The Secret Service and area law enforcement agencies maintain a task force in Seattle to monitor and solve the burgeoning electronic crimes landscape. In a presentation to the Northwest Credit Union Association (NWCUA) Marketers’ Council, Special Agent Kirk Arthur warned credit unions of new trends and risks to their members.