ABC News Reporter Elizabeth Leamy to Share ‘Secret Sauce’ of Marketing at NWCUA Conference

How did Summit Credit Union in Sun Prairie, Wis., get national news coverage on ABC News last week? There is a “secret sauce,” according to the reporter who did the story, and she will share it at the NWCUA Marketers’ Conference in SeaTac next month.

Making the Best of Negative News: Do’s and Don’ts for Crisis Coverage

With the positive spotlight shining on credit unions—as well deserved as it is—it’s hard to imagine a time when the publicity could be unfavorable. It happens, however, and your credit union should be prepared.

Put Me On TV! Marketers’ Conference Attendees Share Solutions to Land Positive Publicity

Credit unions are not top of mind for most television reporters covering consumer and financial news. But given our knowledge and resources, we should be. Building the right relationships could land your credit union in a positive spotlight.

Ready, Set, Pitch: Media Relations Opportunities to Start 2012

For media relations pros, the New Year marks a time to take proactive steps to establish relationships with reporters and establish concrete outreach plans.