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Study: Near-Unanimous Support for CUs in Oregon, Changing Attitudes Toward Marijuana Banking

Jointly conducted by LT Public Relations and DHM Research, the survey offers multiple key findings for Oregon credit unions interested in serving the growing industry.

Judges Approve 39 Spectrum Marketing Awards

Eighteen Northwest credit unions are getting welcoming news from the Northwest Credit Union Association this week—they’ve won Spectrum Marketing Awards. The honors will be presented in Portland April 7, with the Marketers Conference scheduled the following day.

Crisis Management: When Bad Things Happen to Good Credit Unions

Credit unions usually have strong recovery processes in place to protect their members’ assets and employee safety in times of crisis. But do they know how to communicate their actions to the board, staff, members, and media? Renowned reputation manager Anthony Huey returns to Amplify this fall to offer interactive crisis management guidance.

Enter Your Communications, PR, Marketing for Spectrum Awards

Awards featuring excellence in PR, marketing, communications will be announced this May. Entries open now.

Entry Deadline Nears for 2014 Spectrum Awards in Marketing, Advertising, Branding & PR

Credit union marketers have until midnight on Monday, March 17, to submit their entries for the 2014 Spectrum Awards, which honor the Northwest’s best efforts in branding, advertising, public relations, community outreach and more. The awards will be presented May 8 at the NWCUA’s annual Marketers’ Conference.

Public Relations Expert: Crisis Response is 99 Percent Planning, One Percent Execution

The recent Target breach is a good reason for credit unions to dust off their disaster-recovery and crisis-response plans. A public relations expert who consults credit unions shares a priority list for marketers.

Former NWCUA Exec to Lead NCUF Fundraising Initiatives, Biz Kid$ Outreach

Danielle Brown, a former vice president of member relations for the Northwest Credit Union Association, has been named director of development and donor relations for the National Credit Union Foundation in Madison, Wis.

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Spectrum Awards Judges have Spoken

Judges have finished scoring a record 108 entries into the Spectrum Marketing Awards program, and winners are being notified this week. Spectrum Award and Honorable Mention winners will be honored during the Marketers’ Conference in Portland May 8-9.

Making the Best of Negative News: Do’s and Don’ts for Crisis Coverage

With the positive spotlight shining on credit unions—as well deserved as it is—it’s hard to imagine a time when the publicity could be unfavorable. It happens, however, and your credit union should be prepared.

Ready, Set, Pitch: Media Relations Opportunities to Start 2012

For media relations pros, the New Year marks a time to take proactive steps to establish relationships with reporters and establish concrete outreach plans.

Reminder: Effective Date of Employee Rights Notice

As of Jan. 31, 2012, most private sector employers will be required to post a notice advising employees of their rights under the National Labor Relations Act.

Legal Briefs

Your update on the regulatory landscape.

Spectrum Awards Judging Wraps Up

Credit Union communicators in Oregon and Washington should expect a notice in their email soon announcing whether they will receive an award at the 2011 Spectrum Marketing and Communications Award luncheon September 22 during the NWCUA Convention & Annual Business Meeting.

Brown Leads Member Relations Push for NWCUA

Ferris Bueller, the main character of the eponymous movie, said: “Life moves pretty fast.” Danielle Brown, the Association’s head of member relations, knows what he meant.

Spectrum Awards Judging Wraps Up

The three-day judging event for the Spectrum Marketing and Communications Awards has wrapped up and judges are lauding the quality of the 2010 entrants.