NWCUA Director of Public Relations David Bennett writes that the recent influx of new members represent more than just traditional membership growthâ€”they represent a new group of credit union advocates waiting to be engaged.
Balance Transfer Day is now being organized to encourage the transfer of credit card debt to low- or zero-interest cards. While not as specifically geared to benefit credit unions as its predecessor, Balance Transfer Day suggests that the publicâ€™s anti-bank sentiment is not fading.
Saturday, Nov. 5â€”also known as Bank Transfer Dayâ€”saw record influxes of new members for many Northwest credit unions. It also signifies the continued growth of the movement and a pivotal day in a historic time for credit unions.
Bank of America’s decision to hike debit card fees, a fast-growing Facebook page promoting Bank Transfer Day, and the continued Occupy movement seem to be spurring membership growth among Northwest credit unions.