Trailhead Credit Union’s Jim McCarthy: ‘I Knew We Needed to Make a Bold Move in Order to Grow and Thrive’
With 2013 in the rear-view mirror, Anthem asked Northwest credit union presidents and CEOs to reflect on the past, consider what lies ahead and talk about the challenges — and the opportunities — that await credit unions in 2014. Today: Jim McCarthy, president and CEO of Trailhead Credit Union, talks about the irreverent branding campaign that has repositioned the credit union as the financial institution of choice for urban hipsters.