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2017 Spectrum Marketing Award Submission Window About to Open

Marketers: Get your best campaigns and examples together. Submissions will be taken starting January 3 for the awards which honor the best in credit union marketing, public relations, and other communications.

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New Identity Theft Marketing Resources Available

Summer travel can also mean increased exposure of your members to potential identify theft. We developed turn key marketing tools to help you put members’ minds at ease.

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Updated Social Media Messaging Tools Available in Marketing Resource Center

Your Association has updated its social media messaging examples to reflect current volunteer, advocacy, member benefit and public awareness work. Credit union marketing teams are encouraged to use the updated tools.

Updated Social Media Messaging Tools Available in Marketing Resource Center

Your Association has updated its social media messaging examples to reflect current volunteer, advocacy, member benefit and public awareness work. Credit union marketing teams are encouraged to use the updated tools.

picture of a person holding a sticky note that says social media

The 5 Keys to Social Media as a Brand Builder

Social media is connecting many strong brands to their customers, potential customers, and communities—and its influence is only going to grow.

Meet Eric Horvath, NWCUA Communications Manager

The Northwest Credit Union Association’s new Communications Manager, Eric Horvath, takes the reins of your Anthem newsletter.

Public Awareness Spotlight: Oregon Community Credit Union

Eugene-based Oregon Community Credit Union leads by example launching an authentic public awareness campaign. It saw more than 600 members sharing their stories.

Credit Union Marketers Can Share Cyber Safety Shopping Tips With Members

Consumers can have confidence when they use their credit and debit cards to shop this holiday season. The NWCUA has stocked the Pro-Credit Union Messaging Resource Center with tips for marketers to share.

Spokane Media FCU Gives Member a New Lease on Life

The team at Spokane Media Federal Credit Union went above and beyond to help one member cope with the loss of his job at an age when many people are retiring.

Crisis Management: When Bad Things Happen to Good Credit Unions

Credit unions usually have strong recovery processes in place to protect their members’ assets and employee safety in times of crisis. But do they know how to communicate their actions to the board, staff, members, and media? Renowned reputation manager Anthony Huey returns to Amplify this fall to offer interactive crisis management guidance.

5 Steps to Master Small Business Social Media

Is your credit union new to social media, or are you looking to revamp your strategy, or do you want to help your members improve their small biz social media game? This guide from Expertise.com can help.

Millennials on a Mission to Learn About Financial Literacy

CO-OP’s millennial campaign continues to attract new audiences to the credit union message.

Enter Your Marketing Successes for CUNA’s Diamond Awards

Early bird entry fees available through December 15 for credit union movement’s most prestigious marketing and business development awards.

Gaining Gen Y’s Membership and Trust in a Digital World

Credit unions can meet Gen Y where they are — on social media — and engage them in real conversation about big financial matters.

Effective Digital Marketing Enhances Loan Completion Rate

Research finds more consumers shopping for loans online. This step-by-step guide from CUNA Mutual Group helps credit unions customize the online experience and improve the application completion rate.

Share 80th Anniversary Message with Members, Nonmembers

The 80th anniversary of the day President Roosevelt signed the Federal Credit Union Act is June 26. The NWCUA invites credit unions to celebrate with a social media event.

Who Do You Love? STCU Members Respond in Droves to Contest Benefiting Nonprofits

STCU asked community members to help decide which nonprofits should receive donations in a unique online promotion called “Who do you love?” The results were overwhelming.

Community Engagement in the New Age in Spotlight at NWCUA Marketers’ Conference

When a community engagement campaign is done correctly, everyone wins. In a fast-paced presentation at the NWCUA Marketers’ Conference on May 7-8, the president of a Portland-based PR agency will show attendees how to combine public relations, social media and community relations to execute an effective campaign.