McCarthy, who led his credit union through a complete rebrand and charter change in order to respark membership growth, was honored with this year’s Innovation and Impact Award at Amplify.
Trailhead Credit Union’s Jim McCarthy: ‘I Knew We Needed to Make a Bold Move in Order to Grow and Thrive’
With 2013 in the rear-view mirror, Anthem asked Northwest credit union presidents and CEOs to reflect on the past, consider what lies ahead and talk about the challenges — and the opportunities — that await credit unions in 2014. Today: Jim McCarthy, president and CEO of Trailhead Credit Union, talks about the irreverent branding campaign that has repositioned the credit union as the financial institution of choice for urban hipsters.
Trailhead Credit Union CEO Jim McCarthy will fill the District 4 seat on the Northwest Credit Union Foundation’s board of directors. He’ll join the board March 5 and serve through October 2014.