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Welcome, from Your Association’s PR, Marketing, and Communications Team

The alliance between Idaho, Oregon, and Washington credit unions makes sense for the movement. We’re pleased to share new resources with your marketing team.

Credit Union Marketers Can Share Cyber Safety Shopping Tips With Members

Consumers can have confidence when they use their credit and debit cards to shop this holiday season. The NWCUA has stocked the Pro-Credit Union Messaging Resource Center with tips for marketers to share.

What Financial Questions Do People Google Throughout the Year?

Google drew on its vast database of searches to show financial institutions what people search for each month. The results will be useful as marketers plan their calendars.

Marketing Takes Center Stage in Downtown Portland

The NWCUA’s Marketers’ Conference brought together the brightest minds in the industry to tackle the toughest marketing challenges and open up new opportunities.

Winners are in for 2015 Spectrum Awards

The Spectrum Awards, honoring the best in Northwest credit union marketing, will be presented at the culmination of the Association’s Marketers’ One-Day Conference.

Stage Set for Marketers’ Conference, Spectrum Awards Dinner May 7

“Why should I bank with you?” is a question consumers are asking, and credit union marketers will find some new answers at the Northwest Credit Union Association Marketers’ Conference in Portland May 7. An interactive workshop and out-of-the-box field trip are part of the scenario.

Community Engagement in the New Age in Spotlight at NWCUA Marketers’ Conference

When a community engagement campaign is done correctly, everyone wins. In a fast-paced presentation at the NWCUA Marketers’ Conference on May 7-8, the president of a Portland-based PR agency will show attendees how to combine public relations, social media and community relations to execute an effective campaign.

ABC News Reporter Elizabeth Leamy to Share ‘Secret Sauce’ of Marketing at NWCUA Conference

How did Summit Credit Union in Sun Prairie, Wis., get national news coverage on ABC News last week? There is a “secret sauce,” according to the reporter who did the story, and she will share it at the NWCUA Marketers’ Conference in SeaTac next month.

Award-Winning Videographer to Tackle Visual Storytelling at NWCUA’s 2014 Marketers’ Conference

One of the media’s most highly acclaimed videographers will help to transform the way marketers tell the credit union story May 7-8 during the NWCUA Marketers’ Conference in SeaTac. Lisa Berglund has helped more than 400 working journalists become better visual storytellers by training them to master the basics on the “other side” of the camera.

Huey Will Tell NWCUA Marketers’ Conference: ‘The Messenger Is As Important As The Message’

A nationally renowned communications trainer shatters the myth that successful marketing is all about touting benefits over features. Anthony Huey says the messenger is as important as the message. At the NWCUA Marketers’ Conference in May, Huey will offer transformative, on-camera training to attendees that will send them back to their credit unions as more effective communicators.

Public Relations Expert: Crisis Response is 99 Percent Planning, One Percent Execution

The recent Target breach is a good reason for credit unions to dust off their disaster-recovery and crisis-response plans. A public relations expert who consults credit unions shares a priority list for marketers.

Breach Boot Camp: Learn How to Manage the Fallout from Cyber Attacks at Marketers’ Networking Council on Jan. 29

With more than 100 million credit and debit cards potentially compromised in the Target breach and new information about additional holiday cyber attacks still unfolding, credit unions are working fast and furiously to address the situation. Solutions can be found at “Breach Boot Camp,” the theme of the Jan. 29 Marketers’ Networking Council.

Collectors, Lenders, Marketers Invited to Fall Councils in Beaverton

Lenders will learn about the impact of looming qualified mortgage rules on their loan originations, collectors will get an overview of the judicial foreclosure process and marketers will learn how to more effectively use their websites and social media in November, when the NWCUA convenes its next round of fall councils in Beaverton.

Credit Union Marketers Honored at Spectrum Awards Dinner

The best of marketing, public relations and communications by Northwest credit unions was celebrated at the 2013 Spectrum Marketing Awards dinner in Portland Wednesday evening. More than 40 awards were presented at a dinner attended by more than 90 credit union professionals and business partners.

Is Viral Video Ticket to Gen Y?

Do credit unions have a chance to attract Gen Y members? Psychology-of-marketing guru Maya Bordeau believes they do. Bordeau shared the science of viral video with attendees to the NWCUA’s second annual Marketers’ Conference.

Telling the Credit Union Story and Outstanding PR Added to Marketers’ Conference Agenda

Resources to help credit unions tell their community investment and member benefit stories will be highlighted at the Marketers’ Conference in Portland May 8-9. Attendees will also hear from Northwest peers who are successfully navigating change with outstanding public relations plans. Those are new additions to an agenda which already includes nationally recognized speakers and the Spectrum Marketing Awards dinner.

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Spectrum Awards Judges have Spoken

Judges have finished scoring a record 108 entries into the Spectrum Marketing Awards program, and winners are being notified this week. Spectrum Award and Honorable Mention winners will be honored during the Marketers’ Conference in Portland May 8-9.

Marketers in the C-Suite on Marketers’ Conference Agenda

Credit union marketers can be more effective if they are included in strategy development from the ground up. How do they get a seat at the table in the C-suite? A panel of CEOs will share the “secret sauce” at the Marketers’ Conference in Portland May 8-9.