NWCUA Strategic Link partner CSCU talks about the evolution of loyalty programs in the digital age.
Medford, Oregon-based Rogue Credit Union deposited $2.5 million into the accounts of 81,000 members as part of the first “Rogue Rewards Loyalty Dividend.”
Mobile banking has strong potential for generating income because it appeals most to members who are in — or about to enter — their prime years for consumer loans, mortgage loans, credit/debit cards, etc. says CUNA Mutual Group.
For the second consecutive year, Qualstar Credit Union is thanking its members for a successful year of strong growth and increased income with Loyalty Bonuses that will total $2.2 million. Letters announcing the bonuses will begin arriving in mailboxes today, and money will be deposited into accounts starting on Jan. 29.
What Makes O Bee Credit Union’s New Credit and Debit Cards a Success? ‘It’s the Water,’ and a Whole Lot More
Rewards and loyalty programs continue to play a crucial role in credit unions’ efforts to grow their credit card business, but it doesn’t hurt to “think local” and tap into the emotional connections that members and non-members feel for the communities where they live.
Through its participation in the Invest in America member rewards program, Fibre Federal Credit Union members are eligible for discounts from GM, Sprint, Shop America and TurboTax. “We know that by presenting our members with money-saving opportunities we create stronger loyalty, which pays off through additional business and positive word of mouth,” said Lesley Carrell.
According to Member Access Pacific (MAP), mobile payments can be more than just an added feature for on-the-go credit union members. Credit unions can also use mobile technology to strategically build and maintain member loyalty through just a few important steps.
Qualstar Credit Union is thanking its members for their continued loyalty by giving them back $2.5 million in bonus dividends this month. Individual bonus dividends range from $5 to several thousand, with the average member receiving a bonus dividend of $72.
Free White Paper from CSCU: Rewards Programs Are Essential For Building and Retaining Member Loyalty
A free white paper from Card Services for Credit Unions (CSCU) explains how credit unions can implement a new rewards program and manage existing programs more effectively.
Consumer Research Results, High Level Marketing Techniques Offered at NWCUA Marketers’ Conference; Scholarships Available
Scholarships are available for the NWCUA’s Marketers Conference May 9-10. Results of a survey asking 800 Northwest consumers what motivates people to join credit unions and then turns them into promoters will be shared with Conference attendees.