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Branding is From Venus and Culture is From Mars

Data, digital marketing and leadership expert Rich Jones talks about branding and culture.

NWCUA Rolls Out Cybersecurity Resource Center for Credit Unions

The F.B.I. has gone on record: it’s not a matter of if businesses and people are hacked, but when. Your Association’s Compliance team has created a resource center to help credit unions prepare and respond.

Cooperatives Come Together With Oregon Legislators

Oregon legislators enthusiastically got a plateful of information about how cooperatives benefit communities last week. The Northwest Credit Union Association and other cooperatives hosted their 12th annual cooperative lunch in Salem.

Rethink Your Credit Union’s Retirement Plan Goals

CUNA Mutual Group highlights the importance of following through to make sure your employees are actually on track for retirement. Their new website helps you do just that.

July is CULAC Month! What’s Your Fundraising Plan?

Each July, credit unions come together to raise money for CULAC, the political action committee that helps elect credit union champions to Congress. Learn how to support Credit Unions for Kids while raising CULAC funds, and more.

Millennials, Gen Xers and Boomers: What Do Members Want?

In a fascinating study, CUNA Mutual Group’s TruStage consumer brand finds that middle-income credit union members see financial stability and family as key drivers of success, but differences abound across generations.

Jim Lumpkin, John Zmolek Named to NWCUA Board; Jack Fallis, Bob Newcomb Retain Seats

USAgencies Credit Union CEO Jim Lumpkin and Verity Credit Union CEO John Zmolek have been named to the Northwest Credit Union Association’s board of directors and veteran directors Jack Fallis, president and CEO of Global, and Bob Newcomb, CEO of SELCO Community Credit Union, will retain their seats after an uncontested election.

Huey Will Tell NWCUA Marketers’ Conference: ‘The Messenger Is As Important As The Message’

A nationally renowned communications trainer shatters the myth that successful marketing is all about touting benefits over features. Anthony Huey says the messenger is as important as the message. At the NWCUA Marketers’ Conference in May, Huey will offer transformative, on-camera training to attendees that will send them back to their credit unions as more effective communicators.

Washington Advocates Get a Warm Welcome at Credit Union Day at the Capitol

More than 110 advocates bundled up in hats, gloves, heavy coats and bright yellow scarves to attend Credit Union Day at the Capitol in Olympia, where the weather may have been chilly but the reception from lawmakers was very, very warm.

Spokane Chapter Paying the Way to Credit Union Day at the Capitol

The Spokane Chapter of Credit Unions has offered to pay the way to Credit Union Day at the Capitol next week for one person from each of its 18 member credit unions. So far, nine have accepted the offer.

Credit Unions Urged to Tweet Senate Today for “Don’t Tax Tuesday”

The NWCUA and CUNA are calling all credit unions to blitz the US Senate with social media messages July 23—“Don’t Tax Tuesday.” Senators have until Friday to submit their tax reform proposals. A persistent and passionate credit union voice may secure credit union’s tax status.

BECU’s Porter Vies to Become First Credit Union Pro on FHLB Seattle Board

The NWCUA is supporting BECU CEO Benson Porter as a candidate to become the first-ever credit union professional on the FHLB Seattle board of directors. Ballots were mailed to eligible credit unions Friday and must be returned by Nov. 13.

CEO Oversight Sparks Lively Discussion at 2012 Volunteers Conference

According to nationally renowned credit union executive coach Yvonne Evers, the ideal relationship between a credit union CEO and his or her board of directors involves finding the sweet spot between micromanagement and rubber-stamping.

Lobby Legislators on Critical Issues at Washington GAC

Washington credit union leaders are invited to support the movement at the Washington Governmental Affairs Conference, where they can learn about critical issues, lobby legislators with NWCUA support, and network with colleagues statewide.

Redesigned Website Highlights NWCUA’s Ever-Expanding Service

A redesigned website and expanded Anthem coverage are among the upgraded features being rolled out by the NWCUA at the start of the New Year.

Nominations for 2012 NWCUA Committees Due at Week’s End

The NWCUA is accepting recommendations and self-nominations for its 17 committees and task forces until Friday, Oct. 28. There is also still time to RSVP to attend the Nov. 2 Governmental Affairs Forum in Federal Way, Wash.

NWCUA Leadership Wraps Up Town Hall Meetings

NWCUA CEO John Annaloro and President Troy Stang personally visited with credit union leaders throughout Washington and Oregon, giving member CEOs the opportunity to gather information and weigh in on a variety of issues impacting the credit union movement.

Calling All Oregon Golfers!

Upcoming golf tournaments offer important opportunities for networking and political advocacy in support of credit unions.