Credit unions usually have strong recovery processes in place to protect their members’ assets and employee safety in times of crisis. But do they know how to communicate their actions to the board, staff, members, and media? Renowned reputation manager Anthony Huey returns to Amplify this fall to offer interactive crisis management guidance.
Is your credit union ready for intensive scrutiny by the news media? The key, communications consultant Anthony Huey says, is to be prepared, coached and aggressive, and that’s the message he’ll share at the NWCUA’s Marketers’ Conference in May.
A nationally renowned communications trainer shatters the myth that successful marketing is all about touting benefits over features. Anthony Huey says the messenger is as important as the message. At the NWCUA Marketers’ Conference in May, Huey will offer transformative, on-camera training to attendees that will send them back to their credit unions as more effective communicators.
Keynote Speakers at Amplify: Embrace Innovation But Always Remember, ‘The Messenger Is As Important As The Message’
“Winging it” might not work when credit unions want to share their story with the news media, but embracing innovation and quickly being able to think on your feet—and out of the box—can often be the key to success. Those were among the talents demonstrated last week at the Northwest Credit Union Association’s Amplify Convention in Portland.
A renowned reputation manager will help credit union professionals create and deliver impactful messages during his presentation at Amplify Convention in Portland. Huey’s communications training will be one of the highlights of an agenda that also includes memorable presentations on innovation, financial services breakthroughs, and the regulatory landscape.
After difficulty securing financing through banks, Jessica and Mike Huey turned to a local credit union for an MBL that allowed their business to increase its visibility and improve its economic footing.