Nine Things Credit Unions Must Do to Improve Net Promoter Scores

What do consumers want from their PFI? Credit union leaders attending the NWCUA Convention left with insight after Dr. Neil Goldman shared the results of the survey he conducted for the Association, in which nearly 900 consumers were questioned in pursuit of an effective credit union marketing message.

Northwest Credit Unions to Explore Rabobank’s Cooperative Structure at Convention

Like American credit unions, Rabobank Nederland’s governance model includes volunteer directors. Attendees at the NWCUA Convention and Annual Business Meeting will learn how Rabobank thrives with cooperative structure, global reach and local roots.

Stunningly Low Net Promoter Score for Banks Surfaces in NWCUA Research

The Northwest Credit Union Association commissioned a survey of nearly 900 consumers. Renowned financial institutions consultant Neil Goldman will help credit unions understand how to leverage that research in a keynote presentation at the 2012 Convention and Annual Business Meeting

Consumer Research Results, High Level Marketing Techniques Offered at NWCUA Marketers’ Conference; Scholarships Available

Scholarships are available for the NWCUA’s Marketers Conference May 9-10. Results of a survey asking 800 Northwest consumers what motivates people to join credit unions and then turns them into promoters will be shared with Conference attendees.

Heard and Overheard May 17, 2010

Voices of the credit union movement, in Washington and beyond.