Anthem talked to Linda Crane of Global Credit Union, who coordinated the 2015 award-winning efforts on credit union advocacy, about getting started, implementing a long-term strategy, and how car washes raise more than dollars.
Verity Credit Union, Rivermark Community Credit Union, and Advantis Credit Union received awards for employee engagement and management practices, respectively, at the 22nd Annual Conference in Orlando this week.
“Why should I bank with you?” is a question consumers are asking, and credit union marketers will find some new answers at the Northwest Credit Union Association Marketers’ Conference in Portland May 7. An interactive workshop and out-of-the-box field trip are part of the scenario.
When a community engagement campaign is done correctly, everyone wins. In a fast-paced presentation at the NWCUA Marketers’ Conference on May 7-8, the president of a Portland-based PR agency will show attendees how to combine public relations, social media and community relations to execute an effective campaign.
Northwest credit union leaders heard some candid messages from management specialists Joseph Prunty and Michael Neill at the Small Credit Union Roundtable and NWCUA/CUES Leadership Symposium events last week. Attendee takeaways: balancing focus on profitability with focus on employee engagement.
Shelly Berryman joins the NWCUA as vice president of member engagement & advocacy effective May 28. She brings 22 years of credit union leadership experience to serve the Association and its member credit unions.
Through a methodical and deliberate process, management and the board came up with a process that addressed concerns and prepared the credit union for the future.