News & Notes: Here’s What’s Happening Around the Northwest

Point West Credit Union takes wraps off the Caring Tree; Fibre Federal pays out Save-to-Winners; Gesa Credit Union invites families to the carousel.

CO-OP Rolling Out New Millennial-Focused Content

Credit unions can repurpose CO-OP’s material for their own outreach to millennials.

CO-OP Financial Services to Showcase Marketing Opportunity for Credit Unions July 10

Singer/Songwriter Daria Musk innovated her way into the national spotlight by performing concerts from her home studio and inviting fans to join her via the Internet. Now the spokesperson for CO-OP Financial Services’ “Empowering People. Amplifying Dreams” campaign, Musk will meet with credit unions in a July 10 webinar.

Empowering People, Amplifying Dreams: Credit Union Marketing Campaign Targets Millennials

CO-OP Financial Services is banking on the drawing power of a young singer-songwriter to attract new members to credit unions — members who may not understand what credit unions are, but who know they’re not satisfied with the status quo.

Washington Credit Unions Exploring Prize-Linked Savings Opportunity

Prize-linked savings accounts have turned un-banked consumers into savers in Michigan. Some Washington credit unions are considering launching similar programs by taking advantage of legislation passed this year. The NWCUA will lobby for a similar law in Oregon next year.

NWCUA Legislative Effort Gets National Spotlight

A story picked up around the nation this week focuses on the Northwest Credit Union Association’s Washington state effort to pass legislation encouraging non-savers to sock away a short term nest egg.