With the positive spotlight shining on credit unions—as well deserved as it is—it’s hard to imagine a time when the publicity could be unfavorable. It happens, however, and your credit union should be prepared.
Credit unions are not top of mind for most television reporters covering consumer and financial news. But given our knowledge and resources, we should be. Building the right relationships could land your credit union in a positive spotlight.
It’s easy for credit unions to find free publicity and exposure—if they know the right steps to take, according to award-winning journalist and author Jeff Crilley.