Financial institutions might be inclined to dismiss Generation Y, because Millennials are struggling financially. But Gen Y is still very optimistic about its financial future, and you should be optimistic, too.
Is your credit union tracking member behavior through the mobile channel? Doing so could help determine which resources to focus on providing to members. Strategic Link partner Catalyst Corporate says, “We have an app for that.”
According to CUNA Mutual Group, credit unions are expected to provide lending services through their member’s preferred channel, and for a whole new generation, that channel is mobile.
Harland Clarke offers specific suggestions for credit unions to improve their channel marketing strategies.