For credit unions, giving back is part of doing business. Now more than ever, evidence shows that telling this story to consumers in the form of cause marketing pays off. CafeGive Social is a newer Strategic Link business partner giving credit unions templates, tools and online support to create cause marketing campaigns.
Verity Credit Union launched its second “Cartwheel for a Cause” contest this month, inviting Washington residents to submit a short video that features “a cartwheel, or anything representing a cartwheel” for the chance to win a $1,000 prize and a $5,000 donation to the cause of their choice.
Many of these funds went to support educational opportunities such as the Western CUNA Management School and disaster relief following storms in the Southern U.S.