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2017 Spectrum Marketing Award Submission Window About to Open

Marketers: Get your best campaigns and examples together. Submissions will be taken starting January 3 for the awards which honor the best in credit union marketing, public relations, and other communications.

America Saves Week Starts February 23

The annual campaign to encourage better savings practices invites you to engage your members in savings best practices.

Effective Digital Marketing Enhances Loan Completion Rate

Research finds more consumers shopping for loans online. This step-by-step guide from CUNA Mutual Group helps credit unions customize the online experience and improve the application completion rate.

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Four Reasons to Use Cause Marketing

For credit unions, giving back is part of doing business. Now more than ever, evidence shows that telling this story to consumers in the form of cause marketing pays off. CafeGive Social is a newer Strategic Link business partner giving credit unions templates, tools and online support to create cause marketing campaigns.

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Strategic Link Question of the Week

Our credit union has implemented a few marketing campaigns in the past, but are getting frustrated by our inability to track their effectiveness. What can we do to figure out if there has been any effect?

Filene Study: How Credit Unions Grew Consumer Loans During Great Recession

Filene Research Group’s John Dangoia explains how credit unions increased the size of their consumer loan portfolios during the recent recession, illustrating the need to make the most of every lending opportunity.

Cooperative Ad Campaign May Hold Key to Promoting Credit Union Message to Consumers Weary of Big Bank Fees

As consumers consider leaving big bank fees behind, Northwest credit unions explore the opportunity to share reaching them via a cooperative marketing campaign. The NWCUA will host a meeting for interested Oregon and Washington credit unions on Oct. 25.

Are You Dancing With Your Member of Congress?

Lobbyist Michael Dunn offered frank advice for credit unions looking to gain political traction during his address at the final general session of the 2011 NWCUA Convention and Annual Business Meeting.