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Branding is From Venus and Culture is From Mars

Data, digital marketing and leadership expert Rich Jones talks about branding and culture.

TAPCO CU’s New Brand: A Perfect Blend of “Where We Came From and Where We Are Going Together”

Tacoma-based TAPCO Credit Union’s rebranding process embraced marketing best practices with an all-inclusive engagement strategy and a local, resonate message.

Picture of a Tapco CU banner

TAPCO CU’s New Brand: A Perfect Blend of “Where We Came From and Where We Are Going Together”

Tacoma-based TAPCO Credit Union’s rebranding process embraced marketing best practices with an all-inclusive engagement strategy and a local, resonate message.

Does Your Bank or Credit Union Need a Chipotle Checkup?

Credit union marketers may have thanked their lucky stars they’re not the public relations agency for Chipotle. They can learn, however, from other businesses’ crisis. Learn more in this article shared by one of the presenters at next week’s NWCUA Marketers’ Conference.

Public Awareness Spotlight: Oregon Community Credit Union

Eugene-based Oregon Community Credit Union leads by example launching an authentic public awareness campaign. It saw more than 600 members sharing their stories.

Is Your Brand on Instagram? Millennials Are

A new report from marketing firm Brogan & Partners says that Instagram is an ideal platform to reach Millennials, enhance your visual marketing, and increase engagement.

Verity Credit Union Collaborates With Local Artists on Truth Campaign

The campaign includes television spots in select Seattle markets and represents a deep investment in brand and community.

The New Faces of Nordstrom Federal

When Shelli Millhuff took the reins of Nordstrom Federal, she set out to update the small credit union for her online members. Two years on, she celebrates big successes and outlines next goals.

How Do You Generate Buzz With New Products?

CO-OP shares the inside scoop on how to launch new products with buzz and success.

CUNA Mutual Group’s Sachatello on How to Build a Great Brand

Brand marketing expert Susan Sachatello shared the fundamentals of building and maintaining great brands with Northwest credit union leaders at Amplify.

Trailhead Credit Union’s Jim McCarthy: ‘I Knew We Needed to Make a Bold Move in Order to Grow and Thrive’

With 2013 in the rear-view mirror, Anthem asked Northwest credit union presidents and CEOs to reflect on the past, consider what lies ahead and talk about the challenges — and the opportunities — that await credit unions in 2014. Today: Jim McCarthy, president and CEO of Trailhead Credit Union, talks about the irreverent branding campaign that has repositioned the credit union as the financial institution of choice for urban hipsters.

Credit Union Shared Branching to be Rebranded: Cu Service Centers to Give Way to Co-Op Shared Branch

The widely recognized CO-OP branding will now be applied to the shared branching network, making both the ATM network and shared branching benefits more visible to credit union members.

Spokane Credit Union Uses New Brand to Create ‘Global Citizens’

When Global Credit Union publicly launched its new brand last month, it unveiled a new look and a new strategic vision that together embody the foundations of both the credit union itself and the broader credit union movement.

TruStage: A New Brand, a New Resource Exclusively for Credit Unions

CUNA Mutual Group, a Strategic Link strategic partner, has launched TruStage, a series of insurance products and programs exclusively for credit union members.

Foundation Unveils New Brand, Seats New Board During Convention

The Northwest Credit Union Foundation, formed on Jan. 1 through the merger of the Oregon and Washington Foundations, seated its board of directors Tuesday and unveiled its new brand Wednesday.

Mergers: Leveraging Physical Assets for Targeted Growth

Paul Seibert of EHS Design will lead a breakout session on maximizing the benefit of credit union mergers at the NWCUA’s 2012 Convention and Annual Business Meeting. Here he outlines three key points to consider for credit unions exploring a merger.

Creating Demand in the Small-Business Market: Channel Marketing Strategies

Harland Clarke offers specific suggestions for credit unions to improve their channel marketing strategies.

Yakima Valley and Catholic Credit Unions Unveil New Name, Brand

Recently-merged Yakima Valley and Catholic Credit Unions announced that they will begin operating under the name Solarity Credit Union after the merger is complete on Oct. 1. Included is video footage of the brand launch.