The beloved Berenstain Bears® children’s book characters are coming to a credit union near you, especially if you live near O Bee Credit Union. O Bee is bringing an innovative financial education program featuring the bears to Washington.
Two more Northwest credit unions have been recognized for their outstanding achievements—Columbia Credit Union for workplace excellence and O Bee Credit Union for business philanthropy.
O Bee won for its “Famous Pink Card,” which it designed as a fashion accessory, and Columbia Credit Union for a credit card campaign that sparked $1.4 million in portfolio growth.
What Makes O Bee Credit Union’s New Credit and Debit Cards a Success? ‘It’s the Water,’ and a Whole Lot More
Rewards and loyalty programs continue to play a crucial role in credit unions’ efforts to grow their credit card business, but it doesn’t hurt to “think local” and tap into the emotional connections that members and non-members feel for the communities where they live.