Credit unions can repurpose CO-OP’s material for their own outreach to millennials.
Singer/Songwriter Daria Musk innovated her way into the national spotlight by performing concerts from her home studio and inviting fans to join her via the Internet. Now the spokesperson for CO-OP Financial Services’ “Empowering People. Amplifying Dreams” campaign, Musk will meet with credit unions in a July 10 webinar.
CO-OP Financial Services is banking on the drawing power of a young singer-songwriter to attract new members to credit unions — members who may not understand what credit unions are, but who know they’re not satisfied with the status quo.