Best Practices for Federally Insured Credit Unions’ Advertising, Promotions

When are federally insured credit unions required to include the NCUA sign or statement in advertising and promotional materials? Here’s an explanation from the experts at CSCU.

Credit Union Marketers Honored at Spectrum Awards Dinner

The best of marketing, public relations and communications by Northwest credit unions was celebrated at the 2013 Spectrum Marketing Awards dinner in Portland Wednesday evening. More than 40 awards were presented at a dinner attended by more than 90 credit union professionals and business partners.

FTC Warns Mortgage Advertisers: Ads May Violate Federal Law

After reviewing hundreds of mortgage advertisements, the FTC sent warning letters to 20 real estate agents, home builders and lead generators urging them to review their ads for compliance with Regulation N.

Gas Station TV: Broadcast TV Advertising at an Online Price

In order to bring more affordable, localized advertising alternatives to credit unions, CU Solutions Group, a Strategic Link business partner, has partnered with Gas Station TV, the largest at-the-pump digital TV network.

Vermont Regulator and Credit Union Reach Agreement on Use of ‘B-Word’

In settling with the state regulators, VSECU still may not describe itself as a bank but may use similar words when advertising its services as long as it discloses that it is a credit union.

Summer Marketers’ Networking Council to Focus on Compliance

The NWCUA’s compliance team answers 15-20 questions a day on everything from appraisal questions to “what to do if a member was murdered by his payable-on-death beneficiary.” Marketers have an opportunity to network on compliance challenges July 12.

NCUA Share Insurance Advertising Changes Required by Jan. 1

The NCUA revised advertising regulations earlier this year, now requiring radio and television ads to include a reference to NCUSIF coverage. Credit unions may choose one of three methods to provide the NCUA’s official advertising statement.

Advertising Rule Could Have Compliance Consequences

The National Credit Union Administration has proposed changes to advertising requirements that could force some credit unions to reduce or eliminate some of their current marketing practices.