Marketers Using Google Adwords Should Take Note of Recent Policy Changes
Recent changes to Google Adwords policies regarding personal loans are notable for those credit unions using Google Adwords as a marketing vehicle.
Recent changes to Google Adwords policies regarding personal loans are notable for those credit unions using Google Adwords as a marketing vehicle.
After reviewing hundreds of mortgage advertisements, the FTC sent warning letters to 20 real estate agents, home builders and lead generators urging them to review their ads for compliance with Regulation N.
The NCUA revised advertising regulations earlier this year, now requiring radio and television ads to include a reference to NCUSIF coverage. Credit unions may choose one of three methods to provide the NCUA’s official advertising statement.
The rule covers only entities over which the FTC has jurisdiction, including state chartered credit unions.
With the retailers engaged in a 60-day grassroots campaign including a DC fly-in next week, credit unions absolutely cannot let up communications with our senators on interchange.
The ad, which airs on broadcast and cable stations in the Washington, DC area, talks about the domino effect on consumers from the “$12 billion payday†that law makers gave retailers under the Durbin Amendment.