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Marketers Using Google Adwords Should Take Note of Recent Policy Changes

Recent changes to Google Adwords policies regarding personal loans are notable for those credit unions using Google Adwords as a marketing vehicle.

FTC Warns Mortgage Advertisers: Ads May Violate Federal Law

After reviewing hundreds of mortgage advertisements, the FTC sent warning letters to 20 real estate agents, home builders and lead generators urging them to review their ads for compliance with Regulation N.

NCUA Share Insurance Advertising Changes Required by Jan. 1

The NCUA revised advertising regulations earlier this year, now requiring radio and television ads to include a reference to NCUSIF coverage. Credit unions may choose one of three methods to provide the NCUA’s official advertising statement.

FTC Final Rule Bans Deceptive Mortgage Ads

The rule covers only entities over which the FTC has jurisdiction, including state chartered credit unions.

Federal Legislative Week in Review

With the retailers engaged in a 60-day grassroots campaign including a DC fly-in next week, credit unions absolutely cannot let up communications with our senators on interchange.

Annaloro, Stang On-Hand to Launch Interchange Ads

The ad, which airs on broadcast and cable stations in the Washington, DC area, talks about the domino effect on consumers from the “$12 billion payday” that law makers gave retailers under the Durbin Amendment.