Marketing, Business Development & Community Outreach Council
About the Marketing, Business Development & Community Outreach Council
The Marketing, Business Development & Community Outreach Council provides professionals in the marketing, communications, media relations, public relations, business development, and community outreach fields the opportunity to network and share their challenges and successes in promoting credit union awareness, products, and services. The Council is interactive and belongs to the members. Beneficial presentations are offered along with the opportunity for credit union professionals to share in roundtable discussions. Three annual meetings provide an outlet that will further the success of credit unions.
Council Meeting Dates
- Session One, April 2, 10 a.m. – 2 p.m. PDT (11 a.m. – 3 p.m. MDT)
- Session Two, June 4, 10 a.m. – 2 p.m. PDT (11 a.m. – 3 p.m. MDT)
- Session Three, Nov. 6, 10 a.m. – 2 p.m. PST (11 a.m. – 3 p.m. MST)
Council meetings will continue to be held in NWCUA offices with lunch provided and an opportunity to network with peers. Attendees will now be able to call-in directly from their desks, or convene with a group of their co-workers or peers in a conference room at their credit union. In-person Council meetings will no longer be organized in Eugene, Lewiston, Medford, Pocatello, or Spokane.
NWCUA Idaho Office
2710 W Sunrise Rim Road
Boise, ID 83705
NWCUA Oregon Office
13221 SW 68th Pkwy
Tigard, OR 97223
NWCUA Washington Office
18000 International Blvd
SeaTac, WA 98188
Visit the Marketing Resources Center
We frequently update the Marketing Resource Center, to keep it stocked with tools to help you tell the credit union story. Visit the resource center to find research-proven messaging, best practices, and customizable templates.
Session 3 Information - Nov. 6, 2019
Nov. 6, 2019
10 a.m. – 2 p.m. (PST)
11 a.m. – 3 p.m. (MST)
How to Remain Human in the Digital Age
One of the greatest strengths of a credit union is its personal relationships with members. How do we remain human and cultivate these solid relationships in a world that is becoming increasingly digital? To add meaningful digital engagements to our relational business, we must begin with design thinking principles.
We’re doing a day-long interactive workshop designed to help your credit union create authentic experiences for your members, and for the members you hope to bring into the family. How can credit unions create experiences people will be naturally “drawn to?”
Drawn Agency will guide the workshop. Drawn works with clients from major airlines, to credit unions like yours. Our facilitators, Thea Albright and Bridget Fieldstad “get” your world, because each of them led marketing for Northwest credit unions! They can also tell you that other industries have the same challenges and opportunities we do keeping it human in this digital age.
|10:00 – 10:10 a.m. PST|
11:00 – 11:10 a.m. MST
Lynn Heider, VP Communications and Public Affairs, NWCUA
|10:10 a.m. – 12:10 p.m. PST|
11:10 a.m. – 1:10 p.m. MST
|How to Remain Human in the Digital Age
Thea Albright, Brand Manager, Drawn
Bridget Fieldstad, Content Strategist, Drawn
|12:10 – 12:20 p.m. PST|
1:10 – 1:20 p.m. MST
|12:20 – 1:20 p.m. PST|
1:20 p.m. – 2:20 p.m. MST
Guests, Drawn Speakers, Attendees
|1:20 – 2:00 p.m. PST|
2:20 – 3:00 p.m. MST
|Takeaways and Wrap-Up
About the Speakers
Brand Manager, Drawn
Thea describes herself as a brand steward, strategist, and builder. Thea has been overseeing marketing and brand development teams for more than 20 years. Prior to working for Drawn, she worked in marketing for local credit unions. She was honored to be a guest speaker at the World Council of Credit Unions in Ottawa, Canada in 2013. That same year, she and her team actually worked with Drawn to develop an award-winning public relations campaign. Together, they produced a three-part video series for Oregon Community Credit Union, Northwest Community Credit Union, and SELCO Community Credit Union, which won a Credit Union National Association (CUNA) Diamond Award in 2013. Shortly after, Thea joined the Drawn team. Thea has her bachelor of science degree in sociology from the University of Oregon. She was born and raised in California and moved to Eugene, Oregon in 1999. When she got here, she fell in love with all of Eugene: The people. The green. And even the rain. She could eat sushi for the rest of her days and her secret area(s) of expertise include making (jewelry, quilts, fiber arts), beekeeping, and rhabdomancy.
Content Strategist, Drawn
As one of our content strategists, Bridget oversees and creates social media content for clients in a range of industries: financial services, waste management, information technology, and nonprofits. Bridget has a degree in graphic design and 17 years of experience in marketing and brand management. She was Washington State Employees Credit Union (WSECU)’s director of marketing for 11 years before joining the Drawn team in 2018. Bridget has called Olympia, Washington, home for more than 20 years, though she was born and raised in Portland, Oregon, and her favorite place in the world is The Big Apple — hands down. Bridget is a decorated roller skater (specialty: shooting the duck) and would love to host a dinner for Picasso, Walt Whitman, Barack Obama, Stanley Tucci, and her grandma.
Council Memberships & Scholarships
Attend an individual council meeting or purchase a membership for your credit union. Click here to view Council membership options and pricing.
A la Carte Options:
- Individual Council Attendance: $79
Continued education and training of credit union employees helps keep the Credit Union Movement vibrant and competitive in the financial marketplace. We understand this can take a significant commitment of time and money. The Northwest Credit Union Foundation provides professional development scholarships awarding up to $1,500 per year for selected applicants.
There is a listerv associated with this Council, email [email protected] to get added.
NWCUA Staff Liaison
Cancellation & Refund Policy
Twenty-four hour cancellation notice required. Failure to do so will result in a $10.00 fee. Refunds are not available. This program is open to NWCUA Member and Associate Member credit union employees only. For more information about the Northwest Credit Union Association’s Council program, email Carmen Vigil at [email protected].