Credit Union:

Whatcom Educational Credit Union (WECU)


Bellingham, WA



Job Description:

The Program Manager, Sales Experience drives the development and implementation of sales strategy and planning to optimize WECU’s sales experience, improve sales conversion and generate revenue across the organization. Main duties include designing plans to meet sales targets, aligning sales approach with service strategy, developing, and cultivating relationships with internal stakeholders and evaluating sales performance and revenue optimization.  Closely collaborates with other Member Experience program managers.


  • Support a member-focused culture that balances accountability for results while aligning with Show up to Serve and doing business in accordance with the credit union’s core values and mission.
  • Actively contribute to establishing budgets and sales pipeline performance reporting and forecasting on a quarterly and fiscal year basis.
  • Identify where improvements can be made and develop sales plans and strategies to achieve sales goals and help ensure that all Business Lines are reaching their full revenue potential as outlined in annual budget.
  • Collaborate with Learning and Development to optimize sales training opportunities, vendor, and consulting resources.
  • Review member engagement and contribute to consistently excellent member satisfaction outcomes.
  • Monitor the market, competitor products, and activities and provide regular insights as business needs dictate.
  • Attend and represent WECU at trade shows, conventions and other local events or networking opportunities.
  • Manage and deploy Secret Shopper program to assess member-facing sales efforts across all business lines.
  • Establish and maintain a strong partnership with internal stakeholders to fully understand business objectives and needs.
  • Apply analytical/quantitative approach to problem solving – knows how to obtain and use data, and comfortable with statistical concepts.
  • Keep informed of new developments, methods, and techniques in sales experience.
  • Other duties as assigned.


  • Highly self-motivated, with the ability to work independently, attend to detail and generate results in a fast-paced environment
  • Must be flexible, detailed, team-oriented and committed to doing an outstanding job.
  • Able to be a catalyst for change in the organization.
  • Decisive with a bias towards action.
  • Must demonstrate solid listening skills and a consultative sales approach, with proven ability to identify and build relationships with C-Level executives and key decision makers.


  • BS / BA degree in business management, finance, or related work experience
  • Five years of experience managing or developing sales and service programs. Broad knowledge of financial institution operations including functions, products/services, and regulations would be preferred.
  • Skilled in handling several projects simultaneously, prioritize effectively, and exhibit good technical and problem-solving techniques.
  • Strong technical aptitude with ability to learn new technology independently
  • Strong analytical and communication skills; demonstrated ability to interact with all levels of management in a professional manner
  • Experienced with Excel including use of pivot tables, financial functions, data analysis, auditing and additional functions, advanced formatting, and analysis tools.
  • Able to foster internal and external business relationships ensure alignment with business imperatives.
  • Ability to use power point.
  • Basic understanding of online banking, including online security issues
  • Solid written and verbal communication skills.

NOTE: Job descriptions are not intended and should not be construed to be exhausted lists of all responsibilities, skills, efforts, or working conditions associated with a job.


The salary range for this position is from $77,103 to $108,851 per year.

WECU provides a comprehensive benefits package that includes medical, dental, and vision benefits with premiums for employee coverage paid in full, 401(k) retirement plan with an 8% annual contribution from WECU, bonus plan, two or more weeks of vacation, up to 11 paid holidays, paid life and disability insurance, annual wellness benefit, loan discounts, professional development, and much more.


WECU is a not-for-profit financial cooperative where members are encouraged to save and borrow responsibly at fair and competitive rates. Headquartered in Bellingham, WA, WECU has over 130,000 members and over $2.0 billion in assets.

It is WECU’s mission to make a meaningful difference in the lives of our members. We strive to treat both members and staff with honesty and integrity and to be a socially responsible part of our community. WECU also endeavors to be an employer of choice.

WECU is an Equal Opportunity Employer that is committed to diversity and inclusion in the workplace.  We make employment decisions on the basis of merit and qualifications and seek to have the best qualified person in every job. WECU policy prohibits discrimination on the basis of race, color, religion, creed, sex, gender, sexual orientation, gender identity, marital status, age, national origin or ancestry, physical or mental disability, veteran status, genetic characteristics or information, or any other consideration made unlawful by federal, state or local laws.