Marketing Assistant

Job Description:

ESSENTIAL JOB FUNCTIONS

Member Communication

• Coordinate member communications across all available channels, including but not limited to email, direct mail, social media, website and Digital Banking
• Write, create and coordinate email marketing to members
• Work with vendor(s) to coordinate member mailings and/or print and mail correspondence to members manually
• Ensure all member correspondence is error-free, communicates in the “brand voice,” and is delivered by the prescribed deadline
• Serve as external communication expert, both in terms of strategy and systems

Website & Digital Marketing

• Utilize content management system (CMS) to update website content, create new content, and track overall site performance
• Work with various internal business partners to develop and post content marketing via blogs, social media, or website resources
• Monitor digital marketing performance and website performance, using Google Analytics and other performance data
• Assist in developing digital marketing plans to increase membership and engagement

Social Media

• Write and develop content for social media channels, working with vendor to establish a calendar, monitor and track results
• Work with social media and advertising vendors to ensure communications coordinated and proper posts boosted to increase engagement and awareness in line with credit union goals
• Work with social media vendor to respond to member questions, comments, and complaints.
• Work with graphic designer to ensure visuals are optimized for social media algorithms and appropriate for channels being used

Department Support

• Coordinate community and branch event marketing needs, working closely with community relations department and branches to ensure needs are met
• Work with marketing team to develop campaign materials, messaging, visuals, and target audiences.
• Maintain archive of marketing material and compliance files
• Act as department communication point person by fielding solicitor calls, distributing mail & monitoring Marketing email box
• Maintain inventory of marketing give-away items and brochures
• Order supplies for the department
• Other duties as needed to back-up marketing manager and sr. graphic designer