Credit Union:

Kitsap Credit Union

Region:

Bremerton, WA

Closing:

10/2/2022

Job Description:

Summary

Kitsap Credit Union is hiring for a hybrid full-time salaried Content Marketing Strategist to work out of our Harborside location in beautiful Kitsap County. The Marketing Content Strategist is responsible for the strategy development and execution for content across the organization’s relevant channels, including, but not limited to, social media profiles, blog, vlog, podcasts, web events, and paid media to help our organization grow and provide even greater value to our member-owners. This position will plan, research, produce, publish, and promote content through the lens of customer-centric storytelling. Operates as a brand steward, ensuring consistency in the brand’s voice and tone, storytelling, and identity across the entire spectrum of marketing and communications.

 

Quick Facts

Seniority level:  Individual Contributor

Reports to:  VP, Marketing

Employment Type: Hybrid, Full-Time, Salary

Working hours:  Monday-Friday 8 AM – 5 PM

Grade:  8

Industry: Banking

Job Functions: Marketing, Advertising, Creative, Design

 

Typical Job Duties

  •  Develop and implement communication channels that support the social media strategy, achieves audience growth and engagement, and enhances the organization’s brand and reputation both internally and externally.
  •  Write, curate, and distribute content for the organization’s relevant channels.
  •  Build keyword-driven strategic content, marrying strategy and keyword analytics using Search Engine Optimization (SEO).
  •  Monitor online conversations, provide community management by responding to or assigning comment responses, identify opportunities to collaborate with influencers, monitoring, measuring, and reporting on performance of the program.
  •  Manage and administrate third-party vendor relationships, including, but not limited to internal vendor management requirements, problem resolution, system enhancements, and recommendations for future systems and services beneficial to growth objectives.
  •  Conduct research and interviews with internal executives and subject matter experts to create, produce, and distribute thought leadership content that supports the positive reputation, awareness, and positions the organization as an industry leader others seek to emulate.
  •  Implement an ambassador program to foster staff engagement with and contribution to social media and communication content.
  •  Collaborate with creative, product, marketing, DEIB, compliance/legal, and others on content ideas and increase understanding to ensure content is aligned with the organization’s brand and messaging, assesses project needs, and meets regulatory requirements.
  •  Maintain current social media documents including no less than annual updates to the Social Media Program, social media Policy, Risk Assessment, and staff training programs. Assist in the completion of a biennial social media audit and implementation of mutually agreed-upon and regulatory required changes.

 

 

This role may be right for you if you enjoy growing others and building a positive workplace.  You pride yourself on leading by example and communicating clear expectations. Your previous employers praise your ability to recommend products to help customers reach their goals, and your previous co-workers talk about your ability to create a lasting impact through improving and streamlining efficiencies. Your friends consider you approachable and tactful, and your family is proud of your passion to help the community and those around you.

Basic Qualifications

  •  Bachelor’s Degree in Journalism, Marketing, Business Communications, or related field.
  •  Three years plus of Business to Business and Business to Consumer content strategy development experience across all content types (blog, vlog, podcasts, video, direct mail, web, sales, public relations, marketing collateral, etc.)
  •  Two years plus direct responsibility for content strategy development and execution processes
  •  Two years plus demonstrated successful experience with content distribution, including a comprehensive understanding of email, social, and paid media.
  •  Two years plus demonstrated experience gathering qualitative and quantitative data and applying it to drive effective decision making in the content planning process.
  •  Proficiency with basic design software, such as Adobe Express.

 

 

Preferred Qualifications

  •  Intermediate or greater proficiency using Adobe Creative Cloud.
  •  Additional education or experience in copywriting, journalism and/or public relations.

 

 

Kitsap Credit Union requires new hires to be fully vaccinated for COVID-19 prior to starting work. The CDC defines “fully vaccinated” as two weeks after the second dose for Pfizer and Moderna, and two weeks after the single dose of Johnson & Johnson. Kitsap Credit Union will require proof of vaccination and consider requests for exemption from this requirement during the offer phase as a reasonable accommodation for medical reasons or sincerely held religious beliefs where the accommodation would not cause Kitsap Credit Union undue hardship or pose a direct threat to the health and safety of others.

 

******Employment is contingent upon satisfactory credit, background, and reference checks.  Kitsap Credit Union is an Equal Opportunity Employer.All qualified applicants for employment will receive consideration without regard to sex, marital status, race, color, religion, national origin, age, veteran status, disability, genetic information, or any other protected status.******