Event Info

October 23rd 3:00 pm -
October 25th 9:00 pm PDT

October 23rd 4:00 pm -
October 25th 10:00 pm MDT

2 days, 6 hours

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Venue Info:

Spokane Convention Center
334 W Spokane Falls Blvd
Spokane, WA 99201

Hotel Info:

The Davenport Grand
333 W Spokane Falls Blvd.
Spokane, WA 99201


Program Overview

Register Now and mark your calendar for MAXX 2017 at the Spokane Convention Center, October 23-25, 2017.

MAXX is where Northwest credit unions connect with each other to influence the direction of the Credit Union Movement.

Credit union professionals and Directors receive high-level training and connect with business solutions partners at the Strategic Link Trade Show. Attend the annual Credit Unions for Kids Auction, and celebrate the best of the Credit Union Movement at the Annual MAXX Awards Dinner and Gala.

Program Agenda

You’re part of the Credit Union Movement — an army of advocates advancing our mission to provide credit union members with meaningful value. This year’s MAXX Convention brings thought leaders and industry experts who will inspire you and help you understand the latest happenings at national, regional and state levels. We’ll share legislative and advocacy advancement updates. You’ll learn how your Northwest Credit Union Foundation is evolving to make a greater positive impact. And we’ll connect you with the best-in-class service providers at the Strategic Link Trade Show. After participating in this conference, you’ll walk away invigorated and armed with ideas and tools to meet your credit union’s goals and members’ needs.

Here’s a sample of key topics in development for MAXX 2017 Breakout Sessions:

  • betaSpace Bonanza: Compelling, Innovative Solutions in the Marketplace – Hosted by Strategic Link, you won’t want to miss learning about the latest technologies in the ever-changing financial services landscape and their impact on the member experience.
  • Stand Out In a Crowded Marketplace – Deborah Mersino, Chief Marketing Officer at OCCU, will explain why it’s important to shift your leadership and internal structure to influence a “differentiated” member experience.
  • Critical Information From Your Regulators – You won’t want to miss this panel of state and federal regulators who will address recent and upcoming changes to the regulatory landscape.
  • A New Approach to Credit Union Growth – John Dearing, Managing Director at Capstone, will share new ideas for credit union growth, including proactive merger and acquisition strategies.
  • Faster Payments – The What, When, How and Why It’s Critical for All of Us – Dive into The U.S. Path to Faster Payments reports, recently released by the Federal Reserve’s Faster Payments Task Force and find out why credit union leaders everywhere should have a plan.
  • Affordable Housing: A Growing Concern for Northwest Communities – Hosted by the Northwest Credit Union Foundation, this session will address a key issue we all face going into the future.
  • CUNA National Brand Awareness Committee – Hear about the Committee’s findings and the steps they’re taking to advance the Movement. You’ll walk away with an understanding of where they are headed and what that means for Northwest credit unions.
  • Global Women’s Leadership – This data-driven session will provide insightful research your credit union can use to accelerate the empowerment of women throughout your organization. You’ll also have an opportunity to engage with the Sister Societies we’re bringing to the Northwest.
  • Legal Update – Legal and compliance experts from Farleigh Wada Witt will provide insight on current legal issues affecting the Credit Union Movement. Learn what’s happening on the legal front that can impact your organization.
  • FinTech and Regulation: A Marriage Made in Heaven – Join us for a conversation about how FinTech and Regulation can live together over the next decade through a balance of innovation and regulation.
  • Mentoring: An Important Component in Career Development – Regardless of what stage you are in your career, having a mentor or being a mentor can pay dividends in your professional growth. Join us and learn more about how you can invest in yourself!
  • Emerging Leaders Presentation – 2017 program participants share best-in-class projects that are sure to impress.
  • Video Production on a Shoestring Budget – Meet Chris West from VideoNarrative and find out how to shoot and produce professional quality videos with a minimal equipment investment you won’t believe.
  • Reaching the Non-Member – You May Be Surprised! CUNA Mutual Group and Filene Research Institute team up to provide an overview of Filene’s 5 Centers of Excellence and then dive deep into consumer decision making research, shedding some interesting light on today’s non-member.

Monday, October 23

3:00 p.m. - 4:30 p.m. Welcome & Opening Keynote: From Now to Wow!
Over the years, credit unions collectively have accomplished some great things and have served members well. As we look to the future, it’s time to boost the Movement we believe in to the next level. This exciting opening session features entrepreneurial speakers who will inspire you to unleash your inner power to see the potential in the mundane, ordinary and conventional way we do things. They’ll have you questioning why you do what you do, and they’ll challenge you to take steps that push you out of your comfort zone and into a future of unimagined possibilities. The speakers in this session will help set the tone for the entire convention, which is designed to empower you to propel the Credit Union Movement to new heights.
4:30 p.m. - 5:30 p.m. Welcome Reception
5:30 p.m. - 7:30 p.m. Small Credit Union Roundtable Evening
Sponsored in Part by CUNA Mutual Group

Tuesday, October 24

7:30 a.m. - 8:30 a.m. Bacon, Bagels and Booze
Breakfast with the Northwest Credit Union Foundation (separate ticket required)
8:30 a.m. - 10:00 a.m. Keynote: Seamless Transitions from Past to Future
Anders Sörman-Nilsson • Founder • Thinque
Sponsored in Part by PSCU

During his energetic and thought-provoking presentation, global futurist and innovation strategist Anders Sörman-Nilsson provides a macro view of our world today while he decodes trends, deciphers what’s next, and turns provocative questions into proactive strategies. Discover how the future and the now can seamlessly converge, and will, whether we’re on board or not. This session will give the curious, the creative and the courageous a competitive and sustainable edge heading into the future.
10:00 a.m. - 12:30 p.m. Strategic Link Trade Show Grand Opening
11:45 a.m. - 12:30 p.m. Concurrent Sponsored Impact Sessions
12:45 p.m. - 1:45 p.m. Educational Breakout Sessions
2:00 p.m. - 3:00 p.m. Educational Breakout Sessions
3:15 p.m. - 4:30 p.m. General Session
Details coming soon
Sponsored in Part by CUNA Mutual Group
4:30 p.m. - 5:30 p.m. Reception in the Strategic Link Trade Show
6:30 p.m. - 9:30 p.m. Run for the Roses: An Auction Benefitting Credit Unions for Kids

Wednesday, October 25

7:30 a.m. - 8:15 a.m. CUNA Management School Networking Breakfast
8:00 a.m. - 8:30 a.m. Breakfast in the General Session Foyer
Sponsored in Part by American Share Insurance & Excess Share Insurance
8:30 a.m. - 10:00 a.m. Annual Business Meeting & NWCUA President’s Vision
10:00 a.m. - 11:30 a.m. Strategic Link Trade Show
10:45 a.m. - 11:30 a.m. Concurrent Sponsored Impact Sessions
11:30 a.m. - 12:30 p.m. Advocacy Lunch: MAXXimize Your Advocacy!
12:45 p.m. - 1:45 p.m. Educational Breakout Sessions
2:00 p.m. - 3:00 p.m. Educational Breakout Sessions
3:15 p.m. - 4:45 p.m. Closing Keynote -- Start Believing You Can Soar to New Heights!
Jen Groover • Entrepreneur • Author • International Speaker • Media Personality
Throughout the conference, you’ve learned about the global, regional and local trends impacting and propelling our industry. During this session, Jen Groover puts you and your personal belief system center stage as she challenges you to think again about how you lead your life and your team. You’ll walk away teeming with new insights, tools and the inspiration to be your best self. After harnessing the skills, it’ll be no time at all until your team is soaring to new heights and greater success.
Sponsored in Part by CUNA Mutual Group
5:30 p.m. - 6:00 p.m. Awards Reception
6:00 p.m. - 9:00 p.m. Awards Dinner & Gala
Don your semi-formal attire and join us for our version of the “Oscars” in the Northwest Credit Union Movement. Once again we’ll come together to recognize some of the most accomplished and admired credit unions and professionals in the Northwest.

We will present the Summit, CUNA, Chapter, and Advocacy Awards, and acknowledge those who won the Spectrum Marketing Awards earlier this year. Let’s celebrate the impressive work our colleagues are doing to move credit unions forward.

About the Presenters

Kim Bickford

SVP, Member Services & Operations • WesPay

Kim Bickford is responsible for all aspects of member services and operations. Her responsibilities include developing our strategic partnerships with industry and trade organizations as well as creating memory worthy member service. Bickford is responsible for internal operations of the organization including finance, technology, vendor management and member service. She has served on the Regional Payments Association’s Communications and Marketing committee. Prior to joining WesPay in 2008, Bickford served on the WesPay Board of Directors, chaired the Education, Marketing and Communications committee, and served on the Corporate Network Marketing Forum Committee.

Prior to becoming part of WesPay’s team, Bickford served as the Vice President of the Northwest Regional office for Southwest Corporate Federal Credit Union and Chief Operating Officer of Northwest Corporate Federal Credit Union. She is the treasurer and Chair of several high school related activities, as well as a member of CalSAE and a former member of the American Financial Professionals. Bickford has taught courses on various payments subjects including credit union marketing and ACH origination for businesses and holds a BA in Political Science from the University of Oregon.

She is married, enjoys spending time with her three kids, as well as photography, gardening and watching her kids play sports.

John Dearing

Managing Director • Capstone

John Dearing has played a key role in the growth of Capstone since 1996. As Managing Director, he oversees Capstone’s project teams and leads strategic growth efforts for public and private clients, both internationally and domestically.

Dearing’s experience transcends numerous industries including: contract manufacturing, medical devices, life sciences, food processing, specialty chemicals, filtration, biotech, precision metal components, transportation and healthcare.

He has taught hundreds of executives about proactive external growth, namely M&A, and valuation. He has presented to numerous organizations including the National Association of Credit Union Service Organizations (NACUSO), Georgetown Alumni Career Services, the National Center for Continuing Education (NCCE), the American Management Association (AMA), and the Virginia Economic Development Partnership (VEDP).

Prior to his long career with Capstone, Dearing developed international banking and finance skills with the Export-Import Bank of the United States, The Americas Division.

A Chartered Financial Analyst (CFA), Dearing is a member of the Washington Society of Investment Analysts. He is active on Bucknell’s alumni board, and the founder of an investment partnership.

He holds a BSBA from Bucknell University and an MBA from Georgetown University.

Cherie Freed

Regional Director • Region 5 – NCUA

Cherie Freed is the Regional Director of NCUA’s Region 5, located in Tempe, Arizona. Prior to being selected as Regional Director in 2016, Freed served as the Associate Regional Director for Region 5. She also previously served as the Director of Supervision in the Tempe office, and as the Loss Risk Analysis Officer in NCUA’s Office of Examination and Insurance in 2006. Freed began her career in 1987 as an Examiner in Phoenix. In 1991, she became a Problem Case Officer and later a Corporate Examiner in the Austin Region.

Before joining NCUA, Freed served as the controller for a manufacturing company in Phoenix.  Freed holds a Bachelor of Science in accounting from Northwest Missouri State University.

Jen Groover

Serial Entrepreneur • Author • International Speaker • Media Personality

Jen Groover’s name has become synonymous with innovation, entrepreneurship, and transformation. Her success skyrocketed with the creation of the Butler Bag, the world’s first compartmentalized handbag. Butler Bag’s success as a multi-million-dollar lifestyle brand led to the creation of Leader Girlz and Empowered by Jen Groover. Groover most recently launched an economic and innovation movement for entrepreneurs and small business owners called Jumpstart StartUp. The “matchmaking” venture curates many services, under one roof, to accelerate business growth.

Groover regularly advises brands, professional athletes, entrepreneurs, and CEO’s on strategies to optimize their potential. She also serves as a board member for high-profile organizations such as Career Wardrobe, Wish Upon a Hero Foundation, ZeeMee, and Back on My Feet. She is an advisor/partner for Thuzio, a leading company in influencer marketing with approximately 40,000 athletes and influencers on its platform.

Groover was recently nominated as a UN delegate to the first ever Global Accelerator for the Global Entrepreneurs Council. She also made history at the New York Stock Exchange as a member of the first all-female group to ring the opening bell, and made Forbes’ list of “50 Founders You Need to Follow on Twitter.”

Linda Jekel

Director of Division of Credit Unions • State of Washington

Linda Jekel was appointed State of Washington’s Director of the Division of Credit Unions (Division) in 2002. The Division supervises state chartered credit unions. She has been a regulator since 1989. She is active with the National Association of State Credit Union Supervisors (NASCUS) since 1995, was Chairman in 2005-2007 and continued to serve on its board of directors from 2003 to 2016. Prior to her regulator experience, she worked for Heritage Federal Savings (now Heritage Bank) in various management and lending positions.

Linda is also a member of the Financial Education Public-Private Partnership (FEPPP). She is a strong advocate when it comes to getting financial education into the school system. A Seattle native, Linda earned her Masters of Business Administration degree with a finance concentration from Pacific Lutheran University and achieved a graduate banking certificate from Pacific Coast Banking School in 1997. She is married with two adult children. She enjoys reading mysteries and traveling.

Brooke Martin

Inventor • Entrepreneur

Brooke Martin is a highly motivated 17 year-old from Spokane, Washington. When she was 12 years old, she invented iCPooch; a device that let people video chat with and deliver a treat to their dog through a mobile application. After two years of development, iCPooch went into production in July of 2014 and was sold worldwide through retailers such as Amazon, Petco, and Bed Bath & Beyond.

Brooke and the company have been featured on ABC’s Shark Tank, NBC Nightly News, CBS News, Fox Business, NPR, The New York Times, The Meredith Vieira Show, and numerous other media outlets.  Brooke continues her entrepreneurial activities as a member of Independent Youth’s Teen Network, as a public speaker, and as a mentor and advocate for youth entrepreneurship.

Brooke graduated from Saint George’s School in the spring of 2017 as valedictorian, student body president, and the recipient of an IB Diploma. She is currently a freshman at Stanford University where she is a member of the Stanford Equestrian Team.

Deborah Mersino

Chief Marketing Officer • Oregon Community Credit Union

As Chief Marketing Officer for OCCU, Deborah Mersino oversees OCCU Marketing, Communications, Human Resources, Card Services, Product R&D, and Virtual Services. Her strengths as a leader are recognized in fostering collaboration, advocating for an exceptional member experience and striving to exceed the goals and objectives of the organization.

Championing the OCCU brand and its employees, Mersino serves as a “voice of the member” and “voice of the employee” advocate to ensure the organization provides ample opportunities for our members’ financial well-being and becomes an employer of choice.

Mersino joined Oregon Community with 17-plus years of marketing communications experience. She holds a B.S. in Journalism from Northwestern University in Evanston, Illinois. Prior to joining Oregon Community in 2014, she was Chief Marketing Officer for an organization dedicated to serving education leaders and influencing public policy regarding the effective use of technology to improve education. Mersino currently serves on the Strategic Market Share Task Force for the Northwest Credit Union Association and is also Chair of the Marketing Committee for United Way of Lane County. Prior to moving to Oregon, Mersino was heavily involved with educational causes in Colorado, including advocating for gifted learners.

Mark Meyer

CEO • Filene Research Institute

Mark Meyer turns big research questions into relevant key findings and big ideas into products for a changing world as one of North America’s top cooperative finance thinkers. His critical thinking shows through in his approaches to innovation and research on consumer behavior. As CEO of Filene, he leads a team of brilliant thinkers, who deliver research and innovation to inspire people to understand the opportunities for cooperative finance to transform communities and lives.

An internationally recognized consumer finance expert published in dozens of publications, Meyer has lectured to audiences up to 4,000 in locations across, Asia, Australia, Europe, North Africa, and North America. He has advised the US Department of the Treasury and lectured in a variety of academic settings, including Harvard Business School. Meyer is an attorney licensed to practice law in Colorado and Arizona, formerly of the firm of Montgomery, Little & McGrew. He also held executive posts with Arizona State Credit Union and CUNA Mutual Group. He served on the board of directors for Summit Credit Union, the largest credit union in Wisconsin, for ten years.

Meyer’s passions include his wife and best friend, Alicia, two terrific teenage daughters, an animated son, and Argus, his clever Great Dane, who likes to counter surf. For play, Meyer enjoys people, kayaking, yoga, fun, and learning anything new.

Janet Powell

Program Manager for Credit Unions • Oregon Department of Consumer & Business Services, Division of Financial Regulation

Janet Powell has worked for the Oregon Department of Consumer and Business Services, Division of Financial Regulation, since September 1992 when she was hired as a financial examiner. She was appointed supervising examiner of the Credit Union Program effective July 1, 2004, and was appointed as its program manager in 2007. Powell has worked as a financial examiner and a review examiner in the credit union and bank and trust programs.

Oregon has 21 state-chartered credit unions, with assets totaling $18 billion. Additionally, seven state-chartered credit unions from Washington and Idaho have locations in Oregon. Previously, Powell worked for St. Mary’s Academy in Portland, Oregon as the development director for one year and worked for The Oregon Bank in a number of capacities for nearly 25 years. She has management, lending, operations, business development, and special project experience; she was a bank officer for 16 years.

A member of the Board of the National Association of State Credit Union Supervisors (NASCUS), she is also certified by NASCUS as a state credit union examination supervisor and by the Conference of State Bank Supervisors (CSBS) as an examiner-in-charge. Powell attended Marylhurst College and has received various banking and regulator training. She was born in Bend, Oregon and grew up in The Dalles, Oregon.

Hal Scoggins

Shareholder • Farleigh Wada Witt

Hal Scoggins has been with Farleigh Wada Witt since 1991 and practices in the firm’s Financial Services and Debtor/Creditor practice groups. He represents credit unions on state and federal regulatory compliance matters, formation and operation of subsidiaries, contract negotiation, dispute resolution, bankruptcy, and collection.

Scoggins specializes in payment systems issues, helping clients navigate the Uniform Commercial Code, the NACHA rules, and various Federal Reserve rules and circulars. He provides loan and deposit account documentation and disclosures, and helps clients resolve operational challenges.

Highly involved in his community, Scoggins serves on the Oregon Lawyers Against Hunger Board and spearheads his firm’s annual food drive. He is also a member of the American Bar Association’s Consumer Financial Services Committee and chairs the Operations sector of the Credit Union Committee.

Gerry Singleton

VP Credit Union System Relations • CUNA Mutual Group

Gerry Singleton is the vice president of credit union system relations for CUNA Mutual Group. He is responsible for establishing, strengthening and maintaining relations with credit union trade organizations and state leagues.

Singleton joined CUNA Mutual Group in 1998 as the senior manager of product learning in CUNA Mutual Group’s organization capability area and was responsible for aligning CUNA Mutual Group’s product-related training efforts to deliver a consistent learning experience across all channels in line with key adult learning principles. Singleton also served as division manager of business development in CUNA Mutual Group’s southeast marketing division, where he worked with the organization’s staff and credit unions in the areas of training and marketing.

Prior to joining CUNA Mutual Group, Singleton was the training manager for the North American Mission Board of the Southern Baptist Convention. He developed and delivered new employee orientation programs, spoke nationally on topics that included staff development and motivation, conducted training needs analyses and focused on developing leaders and teams.

Singleton holds a bachelor’s degree in English from Purdue University and has published several articles on adult learning and for children’s publications. He has also spoken throughout the U.S. and abroad on such topics as personality awareness, sales and service, presentation skills, team building, call centers and leadership.

Anders Sörman-Nilsson

Founder • Thinque

Anders Sörman-Nilsson is a global futurist and innovation strategist who helps leaders decode trends, decipher what’s next, and turn provocative questions into proactive strategies. Anders believes the future and the now are converging in a city or startup near you, giving the curious, the creative, and the courageous a competitive and sustainable edge.

This Swedish-Australian futurist has shared the stage with Hillary Clinton, Nobel laureates, and European and Australian heads of state. He is an active member of TEDGlobal, has keynoted at TEDx in the United States and Australia, was nominated to the World Economic Forum’s Young Global Leaders, and was the keynote speaker at the Y20 Summit in Australia. Clients like Apple, Cisco, Mercedes Benz, Hilton, SAP, Gartner and Macquarie Bank have turned to Anders over the years to help them turn research into foresight and business Impact.

He is the author of Digilogue: How to Win The Digital Minds and Analogue Hearts of Tomorrow’s Customers, Thinque Funky: Upgrade Your Thinking, and Seamless: The Futurephile’s Guide to Leading Digital Adaptation and Human Transformation.

Dawnna St. Louis

Author • Speaker, and Sales & Leadership Consultant

What can a homeless teen turned international sales and leadership consultant tell you about top personal performance? Quite a bit.

Like you, Dawnna St Louis, knows that the trek to reach big goals can feel like running a gauntlet of legos with bare feet. OUCH! But she also knew that to succeed, she had to think bigger and dare take bold action. So Dawnna didn’t just get any mentor; she asked a veteran Hostage Negotiator (yeah… like an FBI one) to teach her how to read people.

Dawnna didn’t just start a small business; she built a $250M tech consultancy. And she didn’t just “do public speaking”; Dawnna became a highly-sought after international sales and leadership guru. Dawnna doesn’t just do better… she does different in an undaunted way.

Brian Witt

Shareholder • Farleigh Wada Witt

Brian Witt has a specialized legal practice representing financial service providers on regulatory and compliance issues in Oregon and Washington. He counsels clients on credit union compliance management, CUSO operation, and corporate responsibility.

Witt is a recognized national expert on the design and delivery of financial products and services. He works closely with national and state regulators on mergers, expansions, and examination matters.

As chair of Farleigh Wada Witt’s Financial Services Practice Group, he regularly tracks the impact of legislation and court decisions on financial service providers. He has also developed a comprehensive compliance management financial solution, Compliance Smart, to assist with organizing the workflow for regulatory compliance.

Chris West

Owner & Founder • Video Narrative

Chris West is the owner and founder of Video Narrative, a production company that specializes in growing businesses through brand clarity, narrative videos, and website design. The origin of West’s narrative work came in a neurobiology class, where he first learned the power of story for organizing information in the mind.  Completing this research one May afternoon, he resolved never to create another video without telling an authentic story…a commitment that lead to years of research on the way we connect, learn, and grow through stories. Today, West  works alongside thought leaders to increase their message, clarity, and impact through powerful narratives.  When not creating videos, West is out backpacking with his wife and daughter, and serves as the volunteer director of the Bukesa Children’s Home in Uganda, Africa.

Run for the Roses: An Auction Benefitting Credit Unions for Kids

This year’s dinner and auction to benefit Credit Unions for Kids will take place on Tuesday, October 24 during the NWCUA MAXX Convention in Spokane. The entire credit union community comes together as we raise thousands of dollars for our eight Children’s Miracle Network Hospitals. Break out your Kentucky Derby finery, have fun, find some terrific auction items, and outbid your friends!

We need your help crossing the finish line! Please consider sponsoring the event or donating an item for our silent or live auctions. The Auction Donation Procurement Form is available here.

If you have any questions about the event, please contact NWCUA Community Manager Carmen Vigil at cvigil@nwcua.org or 800.995.9064 x122.

Sponsorship Opportunities

We have many sponsorships available for the Run for the Roses Auction benefiting Credit Unions for Kids. To purchase a sponsorship, please contact NWCUA Program Manager Kaitlin Ramos at kramos@nwcua.org or 800.995.9064 x208.

Thank you to CO-OP Financial Services for their generous support via the Miracle Match program! 

Special thank you to Horizon Credit Union for their generous in-kind sponsorship of the auction design and programs! 

Triple Crown Winner Sponsor • $15,000 • One Available

Benefits of this sponsorship include:

  • Table for Ten
    • Dinner and Drink Tickets for 10 Guests
    • Two Bottles of Wine
  • Premier Table Placement
  • Recognition in Pre-Event Marketing
  • Recognition in Scrolling PowerPoint During Event
  • Recognition in the Program
  • Stand Alone Signage at the Registration Desk
  • Recognition From the Stage 3x During the Event by the Emcee

Millionaire’s Row Sponsor • Sold

Thank you CUNA Mutual Group!

Miracle Family Sponsor  • Sold

Thank you Global CU!

Winner’s Circle Sponsor • $5,000 • Unlimited

Thank you BECU, Idaho Central CU, Rivermark Community Credit Union and Unitus Community CU!

Benefits of this sponsorship include:

  • Table for Ten
    • Dinner and Drink Tickets for 10 Guests
    • Two Bottles of Wine
  • Premier Table Placement
  • Recognition in Scrolling PowerPoint During Event
  • Recognition in the Program
  • Recognition on Signage at the Registration Desk

Signature Cocktail “Mint Julep” Sponsor  • Sold

Thank you OnPoint Community CU!

Red Roses Sponsor • $3,000 • Unlimited

Thank you Catalyst Corporate FCU, CU Business Group, STCU, CapEd Credit Union and First Community CU!

Benefits of this sponsorship include:

  • Recognition in Scrolling PowerPoint During Event
  • Recognition in the Program
  • Acknowledgement on Centerpieces Placed on Each Table

Horseshoe Sponsor • $2,000 • Unlimited

Thank you iQ CU, CU Direct (CUDL), Westmark CU and Salal CU!

Benefits of this sponsorship include:

  • Recognition in Scrolling PowerPoint During Event
  • Recognition in the Program
  • Recognition on Signage at the Registration Desk

Gift Card Board Sponsor • Sold

Thank you DDJ Myers, LTD!

Enter The Race Sponsor • $1,000 • Unlimited

Enter the race and support CU4Kids! Your credit union can sponsor your very own horse and jockey!

Benefits of this sponsorship include:

  • One Vinyl Horse and Jockey Decal With Your Credit Union’s Name Prominently Displayed in the Event Space for All to See

Thank you Central Willamette Community CU, Point West CU, TwinStar CU, Red Canoe CU, Kitsap CU, Consolidated Community CU, Harborstone CU, Advantis CU, SELCO Community CU, Clackamas FCU, Albers & Company, Sound CU and Friends of Credit Unions!

Red Flyer Wagon Sponsor

Benefits of this sponsorship include:

  • Recognition in Scrolling PowerPoint During Event
  • Recognition in the Program
  • Engraved Metal Plaque on the Wagon Your Credit Union Sponsors

Red Flyer Wagon Sponsorships:

  • Asante Rogue Regional Medical Center, Medford • SOLD • Thank You First Community CU!
  • OHSU Doernbecher Children’s Hospital, Portland • SOLD • Thank You USAgencies CU!
  • Intermountain Primary Children’s Hospital, Salt Lake City • SOLD • Thank You Mountain America CU!
  • PeaceHealth Sacred Heart Medical Center, Eugene • SOLD • Thank You Oregon Community CU!
  • Sacred Heart Children’s Hospital, Spokane • SOLD • Thank You Numerica CU!
  • Seattle Children’s Hospital • SOLD • Thank You Seattle Metropolitan CU!
  • St. Luke’s Children’s Hospital, Boise SOLD • Thank You Pioneer FCU!
  • Yakima Valley Memorial Hospital • SOLD • Thank You Solarity CU!

MAXX Awards Dinner & Gala

Break out your semi-formal attire and join us for the “night of nights” in the Northwest Credit Union Movement on Wednesday, October 25. It’s basically our Oscar night. This is the time when we come together to recognize some of the most accomplished and admired credit unions and professionals in the Northwest. We will present the Summit, CUNA, Chapter, and Advocacy Awards, and acknowledge those who won Spectrum Marketing Awards earlier this year. Let’s celebrate the impressive work our colleagues are doing to “MAXXimize” the Credit Union Difference!

Location & Travel Information

Event Location:

Spokane Convention Center
334 West Spokane Falls Blvd.
Spokane, WA 99201

Hotel Information:

The Davenport Grand, Autograph Collection
333 West Spokane Falls Blvd
Spokane, WA 99201

Special Rates for NWCUA MAXX Convention Hotel Room Block

Special room rates have been negotiated for Northwest Credit Union Association program participants. Contact the hotel directly at 1.509.458.3330 and reference the NWCUA MAXX Convention or use this link to receive the group rate of $169.00 plus tax.

Last Day to Book a Room at This Rate: 9/23/17


Registration OptionPricing Information
"The MAXX": Full Convention Registration
Includes all educational sessions, exhibit hall
access, and select meals.
Early Price: $489, Until July 28
Regular Price: $519, July 22 - Sept. 22
Late Price: $549, After Sept. 22
"Mini MAXX": One Day Registration
Includes a single-day educational session,
single-day exhibit hall access, and select meals.
Early Price: $259, Until July 28
Regular Price: $269, July 22 - Sept. 22
Late Price: $289, After Sept. 22
MAXX Awards Dinner & Gala
(If purchasing a full Convention registration.)
Early Price: $39, Until July 28
Regular Price: $49, July 22 - Sept. 22
Late Price: $59, After Sept. 22
MAXX Awards Dinner & Gala
(With one-day registration or à la carte.)
Early Price: $79, Until July 28
Regular Price: $99, July 22 - Sept. 22
Late Price: $119, After Sept. 22
Guest Full Conference Registration & Awards Dinner
Includes exhibit hall access, select meals, and Awards
Dinner. The guest program is for spouses or companions
of registered attendees. Credit union employees or
volunteers and suppliers are not eligible to register
under this category.
Early Price: $229, Until July 28
Regular Price: $249, July 22 - Sept. 22
Late Price: $279, After Sept. 22
Guest Conference Registration ONLY
Includes exhibit hall access, and select meals. The
guest program is for spouses or companions of registered
attendees. Credit union employees or volunteers and
suppliers are not eligible to register under this category
Early Price: $189, Until July 28
Regular Price: $199, July 22 - Sept. 22
Late Price: $219, After Sept. 22
Guest Awards Dinner
à la carte
Early Price: $79, Until July 28
Regular Price: $99, July 22 - Sept. 22
Late Price: $119, After Sept. 22
Credit Unions for Kids Auction "Affirmed"
Table Sponsor

Includes dinner and drink tickets for 10, $500 donation
to the hospital of your choice, two bottles of wine,
special name recognition in the program, and premier
table placement.
Early Price: $2,250, Until July 28
Regular Price: $2,250, July 22 - Sept. 22
Late Price: $2,250, After Sept. 22
Credit Unions for Kids Auction "Seattle Slew"
Table Sponsor

Includes dinner and drink tickets for 10, two bottles
of wine, and name recognition in the program.
Early Price: $1,750, Until July 28
Regular Price: $1,750, July 22 - Sept. 22
Late Price: $1,750, After Sept. 22
Credit Unions for Kids Auction "American Pharaoh"
Tickets for Two - Open Seating

Includes dinner and drink tickets for two.
Early Price: $250, Until July 28
Regular Price: $250, July 22 - Sept. 22
Late Price: $250, After Sept. 22
Credit Unions for Kids Auction "Secretariat"
Single Ticket - Open Seating

Includes dinner and drink tickets for one.
Early Price: $125, Until July 28
Regular Price: $125, July 22 - Sept. 22
Late Price: $125, After Sept. 22
Northwest Credit Union Foundation Breakfast:
Bacon, Bagels, and Booze!

Tuesday, October 24
Early Price: $20, Until July 28
Regular Price: $20, July 22 - Sept. 22
Late Price: $20, After Sept. 22
CUNA Management School Breakfast
Wednesday, October 25
Early Price: $69, Until July 28
Regular Price: $89, July 22 - Sept. 22
Late Price: $89, After Sept. 22

Northwest Young Professionals Network: YP Leads Opportunity

The 2017 YP Leads have been selected! Thank you to everyone that applied for this exciting opportunity. Click here for more information about the Northwest Young Professionals Network.


Continued education and training of credit union professionals and Directors helps keep the Credit Union Movement vibrant and competitive in the financial marketplace. We understand this can take a significant commitment of time and money.

The Northwest Credit Union Foundation provides scholarships awarding up to $1,500 per year for selected applicants. Learn more at https://nwcuf.org/scholarships-and-grants/.

Cancellation & Refund Policy

Registration fees are non-refundable after September 22, 2017. Substitutions will only be accepted by notifying NWCUA no later than this date.


Do you have questions about the MAXX Annual Convention or Annual Awards Dinner & Gala? Contact Melissa Lovejoy at mlovejoy@nwcua.org or 800.995.9064 x108.

Do you have questions about Run for the Roses, the Credit Unions for Kids Auction? Contact Carmen Vigil at cvigil@nwcua.org or 800.995.9064 x122.

Do you have questions about the 2017 Strategic Link Trade Show? Contact Jason Smith at jsmith@nwcua.org or 208.286.6794, or Erin Bennett at ebennett@nwcua.org or 800.995.9064 ext 211.

Exhibitors and Trade Show information

Welcome Exhibitors.  Please click the link here to register as an exhibitor and find out Trade Show event details.

For questions, please contact Erin Bennett at ebennett@nwcua.org or 800.995.9064 ext 211.