Event Info

October 16th 9:00 am -
October 18th 9:00 pm PDT

October 16th 10:00 am -
October 18th 10:00 pm MDT


2 days, 12 hours

Register Now


Venue Info:

Greater Tacoma Convention Center
1500 Commerce St.
Tacoma, WA 98402

 

Program Overview

Mark your calendar for MAXX 2018 at the Greater Tacoma Convention Center, October 16-18, 2018.

MAXX is where Northwest credit unions connect with each other to influence the direction of the Credit Union Movement.

Credit union professionals and Directors receive high-level training and connect with business solutions partners at the Strategic Link Trade Show. Attend the annual Credit Unions for Kids Auction, and celebrate the best of the Credit Union Movement at the Annual MAXX Awards Dinner and Gala.

Program Agenda

You’re a part of the Credit Union Movement – an army of advocates working together to advance our mission to provide credit union members with meaningful value and a better choice. This year’s MAXX Convention brings together thought leaders and industry experts who will inspire you and help you understand the latest happenings at national, regional and state levels. We’ll share legislative and advocacy advancement updates, you’ll learn how your Northwest Credit Union Foundation is evolving to make a greater positive impact, and we’ll connect you with the best-in-class service providers at the Strategic Link Trade Show. After participating in this conference, you’ll walk away invigorated and armed with the ideas and tools to meet your credit union’s goals and your members’ needs.

Here’s a sample of some key topics in development for MAXX 2018 Breakout Sessions:

  • How Northwest Credit Unions are Addressing the Housing Crisis – Hosted by the Northwest Credit Union Foundation, this session will address a key issue impacting every community across our region: housing. Session participants will hear from credit unions across the Northwest who are taking innovative approaches to addressing housing affordability and availability in their own communities.
  • betaSpace Bonanza: Compelling, Innovative Solutions in the Marketplace – Hosted by Strategic Link. Many successful credit unions are leapfrogging the competition by focusing on improving member experience through emerging technologies that support that goal. Unfortunately, many credit union leaders are so busy with their daily responsibilities that they don’t have time to stay up-to-date on all the solutions on the market. Here’s your opportunity to catch-up on the latest and great in betaSpace technologies. Make plans to attend this fast-paced, show and tell session, where you will hear from innovators in conversational banking, enterprise-level texting, digital onboarding, and more!
  • Critical Information from Your Regulators – Financial regulation impacts all aspects of credit union operations. Hear from your financial regulators about the changing regulatory landscape, examination trends, and insight into programmatic improvements that will streamline exams and improve communication. You will have the opportunity to ask questions and offer suggestions during this interactive session.
  • A Brand Awareness Deep Dive – In the Northwest Credit Union Movement, we’re proud that more than 50 percent of the population belongs to a credit union! What’s holding the rest of consumers back? We know from extensive national and Northwest research that we have some myths to bust. Attend this breakout to get an early look at the creative content for the CUNA/NWCUA Awareness Initiative and discuss with a panel of experts the role credit unions, large and small, will play to help raise awareness and reach 75 percent market share by 2025.
  • Global Women’s Leadership Network – The Global Women’s Leadership Network is the industry’s only international platform dedicated to addressing and facilitating greater gender balance among leadership positions. Join us to learn more about the international movement and how regional sister societies are driving impact within the northwest.
  • Legal Update – Legal and compliance experts from Farleigh Wada Witt will provide insight on current legal issues affecting the Credit Union Movement. Learn what’s happening on the legal front that can impact your organization.
  • 2018 Emerging Leaders Program Showcase – 2018 Emerging Leaders program participants have completed nine months of intensive coaching to develop their leadership voice and enhance communication skills. During this session, several participants will present on a strategic project they have developed or implemented at their credit union. These best-in-class projects are sure to impress.
  • An Inside Look at the Banks’ Divide & Conquer Strategy – Banks are increasingly fixated on credit unions’ tax structure—not only at the federal level, but in statehouses across the nation, and in their outreach to media. Learn more about their strategy and how credit unions can unite to protect the Movement and proactively fortify our position. All credit union advocates have a voice in this critical mission!
  • CECL Implementation Crash Course – Current Expected Credit Loss methodology will change the way credit unions account for loan losses. What should you be doing now to prepare before the 2020 implementation date? This session will cover everything you need to know about these upcoming changes, and you’ll leave feeling ready to get a jumpstart on preparations.
  • The Power of Diversity & Inclusion – Join us as we hear from a series of speakers on the importance of diversity, inclusion, and representation within your credit union. This session will leave you inspired to intentionally recruit diverse board, staff, and management, and informed on how your credit union benefits from diversity of perspectives. You’ll gain a clearer understanding of how your credit union can take steps towards building and maintaining a diverse and inclusive representation of your current and future members.
  • Telling the Story of Credit Union Community Impact – NWCUA and NWCUF are partnering to bring you a community impact reporting tool that will make it possible for all NW credit unions to collect and share data and stories on a whole host of topics, including charitable giving, volunteering, community development, and direct member benefits. In this session, participants will see how this valuable tool works and learn how they can be a part of this exciting project.
  • FinTech and the Global Economy – In a global economy, it’s important to look at financial technology trends internationally to gain a better understand of what’s on the horizon and how we can remain cutting edge. Join us as we discuss the similarities and differences of FinTech locally and internationally and the implications for your credit union’s development of technology resources.

Program Agenda

All times are listed in Pacific Time.

Monday, October 15

10:00 a.m. - 3:00 p.m. • Select Committee and Task Force Meetings*

*Invitation required.

Tuesday, October 16

8:30 a.m. - 2:30 p.m. • Select Committee and Task Force Meetings*

*Invitation required.
10:00 a.m. - 2:30 p.m. • Small Credit Union Roundtable Meeting*

*Separate registration required.
3:00 p.m. - 5:00 p.m. • Opening General Session

Welcome to MAXX 2018 and to all of us being together again – there is nothing like it! NWCUA President & CEO Troy Stang will provide a state of the movement address and an overview of what to expect this year at MAXX.
5:00 p.m. - 6:30 p.m. • Welcome Reception in the Trade Show Hall

Wednesday, October 17

7:30 a.m. - 8:30 a.m. • Northwest Credit Union Foundation Bacon, Bagels, and Booze Breakfast*

*Separate ticket required.
8:30 a.m. - 10:00 a.m. • General Session: A.I. is Here

Artificial intelligence is gradually, though it seems unstoppably, finding its way into every corner of our lives and businesses. But what is A.I., really? Should credit unions embrace it, fear it, or wait to see what happens in the next few years? This session will feature three presenters who will address some of these big questions and show us what is possible amidst this amazing, but often puzzling, technological revolution.
10:00 a.m. - 12:30 p.m. • Strategic Link Trade Show Grand Opening

Lunch included.
11:45 a.m. - 12:30 p.m. • Concurrent Sponsored Impact Sessions
12:45 p.m. - 3:00 p.m. • Education Breakout Sessions
3:15 p.m. - 4:30 p.m. • General Session: Political Update

In an election year, it is crucial to gain key insights into the political landscape through informed perspectives about what the outcomes can mean to us as a credit union community. Our political expert will discuss important topics in an easy to understand manner and offer a direct analysis of some of the more uncertain elements that are part of the November drama unfolding regionally and nationally.
4:30 p.m. - 5:30 p.m. • Reception in the Strategic Link Trade Show
6:30 p.m. - 7:45 p.m. • Credit Unions for Kids Silent Auction*

*Separate ticket required. Ticket price includes the auction and dinner.
8:00 p.m. - 9:30 p.m. • Credit Unions for Kids Auction & Dinner*

*Separate ticket required. Ticket price includes the silent auction.

Thursday, October 18

7:30 a.m. - 8:15 a.m. • CUNA Management School & CUDE Alumni Breakfast *

Open to all current CUNA Management School students and alumni.

*Separate ticket required.
7:30 a.m. - 8:30 a.m. • Sponsored Breakfast in the Trade Show Hall
8:30 a.m. - 9:00 a.m. • Annual Business Meeting and NWCUA President's Address
9:00 a.m. - 10:00 a.m. • General Session: What’s the Big Idea?

We are the big idea! How do we make sure the world knows it? Countless resources are being invested into unraveling what consumers know, and don’t know, about credit unions. The results are very revealing, and the data can arm us with the information we need to effectively message to both members and non-members alike. How do we use this data to be strategic in our messaging on both a small and a grand scale? And how do we know if we are really connecting with our target audiences effectively? We’ll discuss these questions and more in this informative session.
10:00 a.m. - 11:30 a.m. • Strategic Link Trade Show Networking Continues
10:45 a.m. - 11:30 a.m. • Concurrent Sponsored Impact Sessions
11:30 a.m. - 12:30 p.m. • Advocacy Lunch: MAXXimize Your Advocacy!
12:45 p.m. - 3:00 p.m. • Education Breakout Sessions
3:15 p.m. - 4:45 p.m. • Closing General Session: The Power of We – Why We Act

Is our core identity as credit unions so straightforward to us that we sometimes lose focus on it? Keeping who we are top of mind enables us to realize the true potential of the Northwest credit union community, and may also be the most direct path to our goal of 75 percent market share by 2025. In this inspiring session, three speakers will guide us to reflect on our shared purpose as a community, to understand how we can overcome the obstacles that stand in the way of our goals, and to celebrate the power of what is possible when we move forward, together.
5:30 p.m. - 6:00 p.m. MAXX Awards Reception
6:00 p.m. - 9:00 p.m. • MAXX Awards Dinner & Gala*

*Separate ticket required.

New York, New York Gala: An Auction Benefitting Credit Unions for Kids

This year’s dinner and auction to benefit Credit Unions for Kids will take place on Wednesday, October 17, from 6:30 p.m. – 9:30 p.m. during the NWCUA MAXX Convention in Tacoma. The entire credit union community comes together as we raise thousands of dollars for our eight Children’s Miracle Network Hospitals. Break out your Gala finery, have fun, find some terrific auction items, and outbid your friends!

If you have any questions about the event, please contact NWCUA Project Manager Holly Miller at hmiller@nwcua.org or 800.995.9064 x 220.

Donation Opportunities:

We would love to accept your donation of either a auction items or cash to create said items whether or not you can attend the event this year. If you’d like to make a donation please follow this link to fill out a donation form and we will be in touch with you shortly. We appreciate the generosity of our Credit Union Community.

Sponsorship Opportunities:

We have a variety of sponsorship opportunities available for the Auction this year and appreciate every partnership.

The Big Apple Sponsor – $20,000  •  Exclusive

Benefits of this sponsorship include:

  • Table for Ten
    • Dinner and Drink Tickets for 10 Guests
    • Two Bottles of Wine
  • Premier table placement
  • Recognition in pre-event marketing as the Big Apple Sponsor
  • Recognition in scrolling PowerPoint presentation during event
  • Logo recognition on the front page of the program
  • Stand alone signage at the Registration Desk
  • Recognition from stage 3 times during the event by Emcee

Time’s Square Sponsor – $10,000  •  Exclusive – SOLD!

Thank you, CUNA Mutual Group!

Miracle Family Sponsor – $5,000  •  Exclusive – SOLD!

Thank you, Sound CU!

Rockefeller Center Sponsor • $5,000  •  Unlimited

Benefits of this sponsorship include:

  • Table for ten
    • Dinner and drink tickets for 10 guests
    • Two bottles of wine
  • Premier table placement
  • Recognition in scrolling PowerPoint during event
  • Recognition in the program
  • Recognition on signage at the Registration Desk

Thank you to the following sponsors: Rivermark Community CU, Unitus Community CU, Idaho Central CU, BECU, TwinStar CU, OnPoint Community CU and iQ CU!

Signature Cocktail “Manhattan” Sponsor– $5,000 •  Exclusive – SOLD!

Thank you, First Tech FCU!

Lady Liberty Sponsor • $3,000  •  Unlimited

Benefits of this sponsorship include:

  • Recognition in scrolling PowerPoint during event
  • Recognition in the program
  • Recognition on signage at the Registration Desk
  • Acknowledgement on centerpieces placed on each table

Thank you to the following sponsors: Verity CU, Kitsap CU, Salal CU and Catalyst Corporate FCU!

Central Park Sponsor • $2,000  •  Unlimited

Benefits of this sponsorship include:

  • Recognition on a scrolling PowerPoint during the event.
  • Recognition in the program.
  • Recognition on signage at the Registration Desk.

Thank you, CU Direct!

Gift Card Board Sponsor • $1500  • Exclusive – SOLD!

Thank you, DDJ Myers, Ltd! 

Your Name in Lights Sponsor • $1,000  •  Unlimited

Benefits of this sponsorship include:

  • One Vinyl “Your Name in Lights” Decal With Your Credit Union’s Name Prominently Displayed in the Event Space

Thank you to the following sponsors: Central Willamette Community CU, Red Canoe CU, SELCO Community CU, Advantis CU, Harborstone CU, TwinStar CU, STCU, Trailhead CU, CapEd CU, Icon CU, and Friends of Credit Unions

Electric Car (formerly Red Flyer Wagon) Sponsors • $1,500  •  Limited

Benefits to this sponsorship include:

  • Recognition in scrolling PowerPoint during event
  • Recognition in the program
  • Recognition on the electric car

After the Auction, cars will be donated to:

  • Asante Rogue Regional Medical Center, Medford, OR • SOLD • Thank you, Northwest Community CU
  • OHSU Doernbecher Children’s Hospital, Portland, OR • SOLD • Thank You, USAgencies CU
  • Intermountain Primary Children’s Hospital, Salt Lake City UT • SOLD • Thank You, Mountain America CU
  • PeaceHealth Sacred Heart Medical Center, Eugene, OR • SOLD • Thank You, Oregon Community CU 
  • Sacred Heart Children’s Hospital, Spokane, WA • SOLD • Thank You, Numerica CU
  • Seattle Children’s Hospital, Seattle, WA • SOLD • Thank You, Inspirus CU
  • St. Luke’s Children’s Hospital, Boise, ID • SOLD • Thank You, Pioneer FCU
  • Virginia Mason Memorial Hospital, Yakima, WA  • SOLD • Thank You, Solarity CU

Thank you to this year’s generous supporters:

A special thank you to Horizon Credit Union for their in-kind sponsorship of the auction design and programs!

Thank you to CO-OP Financial Services for their generous support via the Miracle Match program!

Miracle Match Logo

Thank you to this year’s Credit Union Auction Committee members for helping us to organize this event:

Chantelle Castle, United Advantage NW FCU
Amy Ellis, Simplot Employees CU
Jackie Henderson, Rivermark Community CU
Alex Johnson, Sound CU
Trudi Mayes, CapEd CU
Jenifer Piper, Numerica CU
David Sanders, Rogue CU
Jeremy Sankwich, TAPCO CU
Michelle Stanfiled, Consolidated Community CU
Don Stewart, First Tech FCU
Troy VanRiper, First Tech FCU
Matthew Wilson, Oregon Community CU

MAXX Awards Dinner & Gala

Break out your semi-formal attire and join us for the “night of nights” in the Northwest Credit Union Movement on Thursday, October 18. It’s basically our Oscar night. This is the time when we come together to recognize some of the most accomplished and admired credit unions and professionals in the Northwest. Let’s celebrate the impressive work our colleagues are doing to “MAXXimize” the Credit Union Difference!

Location & Travel Information

Event Location:

Greater Tacoma Convention Center
1500 Commerce Street
Tacoma, WA 98402

Hotel Information:

Marriott Courtyard
1515 Commerce Street
Tacoma, WA 98402
253.591.9100

Holiday Inn Express
2102 South C Street
Tacoma, Washington 98402
253.272.2432

Special Rates for NWCUA MAXX Convention Hotel Room Block

Special room rates have been negotiated for Northwest Credit Union Association program participants. Contact the Marriott Courtyard directly at 253.591.9100, or the Holiday Inn Express at 253.272.2432, and ask for the Northwest Credit Union Association block. If you’d prefer to book online, please use the following links to receive the group rate: Marriott Courtyard, Holiday Inn Express.

Last Day to Book a Room at This Rate: 9/25/18

Airfare and Car Rental Discounts:

We have negotiated airfare and car rental discounts for MAXX. More information about those discounts may be found by clicking this link.

Pricing

Registration OptionPricing Information
"The MAXX": Full Convention Registration
Includes all educational sessions, exhibit hall access, and select meals.
Early Price: $489, Until July 28
Regular Price: $519, July 29 - Sept. 15
Late Price: $549, After Sept. 15
"Mini MAXX": One Day Registration
Includes a single-day educational session, single-day exhibit hall access, and select meals.
Early Price: $259, Until July 28
Regular Price: $269, July 29 - Sept. 15
Late Price: $289, After Sept. 15
MAXX Awards Dinner & Gala
(If purchasing a full Convention registration.)
Early Price: $39, Until July 28
Regular Price: $49, July 29 - Sept. 15
Late Price: $59, After Sept. 15
MAXX Awards Dinner & Gala
(With one-day registration or à la carte.)
Early Price: $79, Until July 28
Regular Price: $99, July 29 - Sept. 15
Late Price: $119, After Sept. 15
Guest Full Conference Registration & Awards Dinner
Includes exhibit hall access, select meals, and Awards Dinner. The guest program is for spouses or companions of registered attendees. Credit union employees or volunteers and suppliers are not eligible to register under this category.
Early Price: $229, Until July 28
Regular Price: $249, July 29 - Sept. 15
Late Price: $279, After Sept. 15
Guest Conference Registration ONLY
Includes exhibit hall access, and select meals. The guest program is for spouses or companions of registered attendees. Credit union employees or volunteers and suppliers are not eligible to register under this category.
Early Price: $189, Until July 28
Regular Price: $199, July 29 - Sept. 15
Late Price: $219, After Sept. 15
Guest Awards Dinner
à la carte
Early Price: $79, Until July 28
Regular Price: $99, July 29 - Sept. 15
Late Price: $119, After Sept. 15
Credit Unions for Kids Auction "On Broadway" Table Sponsor
Includes dinner and drink tickets for 10, $500 donation to the hospital of your choice, two bottles of wine, special name recognition in the program, and premier table placement.
Early Price: $2,250, Until July 28
Regular Price: $2,250, July 29 - Sept. 15
Late Price: $2,250, After Sept. 15
Credit Unions for Kids Auction "Radio City Music Hall" Table Sponsor
Includes dinner and drink tickets for 10, two bottles of wine, and name recognition in the program.
Early Price: $1,750, Until July 28
Regular Price: $1,750, July 29 - Sept. 15
Late Price: $1,750, After Sept. 15
Credit Unions for Kids Auction "Brooklyn Bridge" Tickets for Two - Open Seating
Includes dinner and drink tickets for two.
Early Price: $250, Until July 28
Regular Price: $250, July 29 - Sept. 15
Late Price: $250, After Sept. 15
Credit Unions for Kids Auction "Museum of Modern Art" Single Ticket - Open Seating
Includes dinner and drink tickets for one.
Early Price: $125, Until July 28
Regular Price: $125, July 29 - Sept. 15
Late Price: $125, After Sept. 15
Northwest Credit Union Foundation Breakfast
Wednesday, October 17
Early Price: $20, Until July 28
Regular Price: $20, July 29 - Sept. 15
Late Price: $20, After Sept. 15
CUNA Management School & CUDE Alumni Breakfast
Thursday, October 18
Early Price: $69, Until July 28
Regular Price: $89, July 29 - Sept. 15
Late Price: $89, After Sept. 15

Scholarships

Continued education and training of credit union professionals and Directors helps keep the Credit Union Movement vibrant and competitive in the financial marketplace. We understand this can take a significant commitment of time and money.

The Northwest Credit Union Foundation provides scholarships awarding up to $1,500 per year for selected applicants. Learn more at https://nwcuf.org/scholarships-and-grants/.

Cancellation & Refund Policy

Registration fees are non-refundable after September 15, 2018. Substitutions will only be accepted by notifying NWCUA no later than this date.

Get #CUobsessed!

Mt. Hood Chapter of Credit Unions wearing CUobsessed shirts#CUobsessed is about telling people the good news about why credit unions are different and the better choice for consumers! It’s about sharing our passion, and it’s a way to start the conversation with current and potential members, as well as credit union staff.

Learn More & Share Your Obsession!

Questions?

Do you have questions about the MAXX Annual Convention, Credit Unions for Kids Auction, or Annual Awards Dinner & Gala? Contact Melissa Lovejoy at mlovejoy@nwcua.org or 800.995.9064 x108.

Do you have questions about the 2017 Strategic Link Trade Show? Contact Jason Smith at jsmith@nwcua.org or 208.286.6794, or Erin Bennett at ebennett@nwcua.org or 800.995.9064 ext 211.