Join your Northwest Credit Union Association this August for a FREE virtual Advocacy workshop! Advocacy 201 is an enhanced training program designed to help seasoned advocates take their previous advocacy training experience and turn it into practical legislative outreach. This exciting workshop will take an intensive look at the role advocates play as key contacts, and will focus on building relationships with your assigned elected officials and policymakers.  

Participants in this training program will be expected to have demonstrated familiarity with articulating the Credit Union Difference and telling their credit union story to elected officials and policymakers. These foundational elements are covered in Advocacy 101. The 201 program will help attendees apply their training and experience in enhanced interactions with legislators and their own advocacy groups.


This training is intended for credit union advocates who have engaged in previous advocacy trainings and have been involved in advocacy events. New credit union advocates are strongly encouraged to have attended Advocacy 101, whereas seasoned and deeply engaged advocates will find this training to be beneficial as a stand-alone program. This program is for credit union advocates who are ready to take their next step as advocacy key contacts.


In this training, advocates can expect to understand and identify their role as key contacts with training to cover the following: 

  • Grasstops vs. Grassroots advocacy 
  • Key Contacts role definition, expectations, and responsibilities 
  • Legislative processes and outcomes 
  • Political giving 
  • Establishing internal credit union advocacy committees 
  • Setting an action plan


This program is open to NWCUA Member and Associate Member credit union employees only. For more information about the Northwest Credit Union Association’s Advocacy 201, or assistance with registration, please contact, Sr. Manager of Events & Programs Ryan Lee.