2022 Advocacy 201
Join GoWest Credit Union Association this August for a virtual Advocacy Training workshop! Advocacy 201 is an enhanced training program designed to help seasoned advocates take their previous advocacy training experience and turn it into practical legislative outreach. This exciting workshop will take an intensive look at the role advocates play and will help you to build relationships with your assigned elected officials and policymakers.
In this training, advocates can expect to understand and identify their role as Key Contacts with training to cover the following:
- Grasstops vs. grassroots advocacy
- Key Contacts’ roles and responsibilities
- Legislative processes and outcomes
- Political campaign contributions
- Establishing internal credit union advocacy committees
- Setting an action plan


WHO SHOULD ATTEND
This training is intended for credit union advocates who have engaged in previous advocacy trainings and have been involved in advocacy events. New credit union advocates are strongly encouraged to first attend Advocacy 101 training, whereas seasoned and deeply engaged advocates will find this training to be beneficial as a stand-alone program. This program is for credit union advocates who are ready to take their next step as advocacy Key Contacts.

TOP 3 REASONS TO ATTEND
- You’ll learn more about what it means to build lasting relationships with legislators and how the Key Contact program is designed to help you do just that.
- It’s an opportunity to discover new advocacy techniques and sharpen your credit union advocacy message.
- You’ll develop an even deeper advocacy network by connecting with other passionate credit union advocates.

QUESTIONS OR CANCELATIONS
This program is open to Association member and associate member credit union employees only. For more information about the Association’s Advocacy 201, or assistance with registration, please contact our Sr. Manager of Events and Programs, Ryan Lee.
Agenda
More information coming in early August!
Speakers

Jordan Beyer
Manager, Grassroots Advocacy
GoWest
Phone: 208.350.6509
Toll-free: 800.995.9064 x309
Jordan Beyer is Grassroots Advocacy Manager for the GoWest Credit Union Association. In this role, he has the pleasure of working closely with credit union leaders and their staff in Idaho, Oregon, and Washington to help them better understand their role as credit union advocates. Beyer enjoys being a storyteller, conveying to elected officials on […]

Chris Kemm
VP, Political Affairs
GoWest
As the Vice President of Political Affairs, Chris works directly with credit union members, professionals, volunteer board members and community organizations. He helps them develop, organize and implement all aspects of credit union legislative and political advocacy, which includes the expansion and developmental to of social media to achieve political, legislative and regulatory objectives. Chris is a […]