#CUobsessed
#CUobsessed is about telling people the good news about why credit unions are different and the better choice for consumers! It’s about sharing our passion, and it’s a way to start the conversation with current and potential members, as well as credit union staff.
What is #CUobsessed?
During the President’s Vision speech at the 2017 MAXX Annual Convention, NWCUA President and CEO Troy Stang said we, the Association, and more than 20,000 credit union employees throughout the region, must elevate our actions and ignite an obsession for the Credit Union Movement in our members.
Here’s a short video with Stang’s vision:
Ultimately, #CUobsessed gives credit union staff the opportunity to show how credit unions’ not-for-profit, cooperative, local, and member-owned structure is helping people live better lives.
Northwest Credit Unions Get #CUobsessed at 2017 MAXX Convention
“There are,” Stang said, “two kinds of people in the world — people who are credit union members, and people who should be.”
While noting that 50 percent of Northwest consumers already use credit unions as their financial services partners, Stang asked MAXX attendees to recognize they have an opportunity to serve even more consumers.
Stang called on MAXX attendees to return to their credit unions obsessed with the mission to grow membership, and to engage every board member, staff member, and consumer in raising awareness about the benefits of credit union membership.
“Local is our DNA,” Stang said. “Regardless of the size or location of credit unions, the sophistication is there, and we have the secret sauce.”
He emphasized that cultivating awareness of the credit union difference is truly an opportunity for the consumer, and a mission that will serve to advance communities throughout the region.
#CUobsessed Articles
Share Your Credit Union Obsession With Us!
If you have photos, stories, or videos about how you show your love for your members and how you’re #CUobsessed, send them our way for an opportunity to be featured in our Anthem newsletter, on our website, and on social media.