#CUobsessed is about telling people the good news about why credit unions are different and the better choice for consumers! It’s about sharing our passion, and it’s a way to start the conversation with current and potential members, as well as credit union staff.
What is #CUobsessed?
During the President’s Vision speech at the 2017 MAXX Annual Convention, NWCUA President and CEO Troy Stang launched the Mission Possible theme supporting our overall goal to capture 75 percent market share by 2025 in the Northwest. To accomplish this mission, Stang said we, the Association, and more than 20,000 credit union employees throughout the region, must elevate our actions and ignite an obsession for the Credit Union Movement in our members.
Here’s a short video with Stang’s vision:
Ultimately, #CUobsessed gives credit union staff the opportunity to show how credit unions’ not-for-profit, cooperative, local, and member-owned structure is helping people live better lives.
Northwest Credit Unions Get #CUobsessed at 2017 MAXX Convention
When the phone rang on the mainstage during NWCUA President and CEO Troy Stang’s vision speech at the MAXX Convention, the audience answered, and accepted a new mission: credit union obsession. That is, to get their credit union’s staff and members obsessed with the credit union difference, and to intentionally work toward growing Northwest credit unions’ market share to 75 percent by 2025.
“There are,” Stang said, “two kinds of people in the world — people who are credit union members, and people who should be.”
While noting that 50 percent of Northwest consumers already use credit unions as their financial services partners, Stang asked MAXX attendees to recognize they have an opportunity to serve even more consumers.
“I can imagine a reality where Northwest credit unions reach 75 percent market share by 2025, if we approach it with an obsession like we’ve never seen before,” Stang said.
Stang called on MAXX attendees to return to their credit unions obsessed with the mission to grow membership, and to engage every board member, staff member, and consumer in raising awareness about the benefits of credit union membership.
“Local is our DNA,” Stang said. “Regardless of the size or location of credit unions, the sophistication is there, and we have the secret sauce.”
He emphasized that cultivating awareness of the credit union difference is truly an opportunity for the consumer, and a mission that will serve to advance communities throughout the region.
Order #CUobsessed T-Shirts
All MAXX attendees received a black #CUobsessed t-shirt, and were encouraged to accept the Mission Possible challenge, which is to capture 75% market share by 2025 in the Northwest.
These #CUobsessed t-shirts are a fun way to start the conversation with members or potential members. When someone asks what #CUobsessed stands for, the response can be as simple as: “I am obsessed with credit unions because they are the better choice for consumers and they help people live better lives.”
To ignite your staff’s credit union obsession and help them start the conversation, order #CUobsessed t-shirts through our partner, Kaye-Smith.
Share Your Credit Union Obsession With Us!
What have you done at your credit union to ignite the credit union obsession in your staff and your members? We’re looking to showcase the many ways Northwest credit unions are demonstrating their obsession with the Credit Union Movement.
If you have photos, stories, or videos about how you show your love for your members and how you’re #CUobsessed, send them our way for an opportunity to be featured in our Anthem newsletter, on our website, and on social media.