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A Closer Look at Branded Merchandise: Adding Value and Impact

By Patti Morisset, Creative Merchandise Director and branded merchandise expert with Strategic Link partner Kaye Smith

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Marketers: Get Recognized for Your Brilliant Work

Marketers, get your entries for the 2017 Spectrum Marketing Awards together! The submission window closes on February 19.

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2017 Spectrum Marketing Award Submission Window About to Open

Marketers: Get your best campaigns and examples together. Submissions will be taken starting January 3 for the awards which honor the best in credit union marketing, public relations, and other communications.

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Digital Mobile-First Revamp with Solarity CU

Anthem spoke with Solarity Credit Union about their recent project, an all-new mobile-first website.

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Get Out & Vote: NWCUF Joins Point West CU & Mid Oregon CU for “I Love My CU®” Campaign

The video contest that highlights local community involvement by the credit union industry across the country.

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OR & WA CUs Seeing the Value in Save to Win

The prize-linked savings program has saved Northwest credit union members more than $2.6 million so far. Here’s what the program could mean for your members.

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Around the Northwest: Contributions, Service and, Engagement

Advantis CU Sends $10K to Doernbecher; iQ CU staff volunteers on holiday; Red Canoe CU’s Jacobson wins MAXX Leaderboard contest.

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MAXXimum Impact: 2016 MAXX Convention Brings Together Best of NW CU Movement

More than 150 credit unions, 500 Movement leaders, and 100 business partners gathered for the three day convention to share ideas, learn the newest operational solutions for their members, and glimpse at 2017 and beyond during Your Association’s Annual Business Meeting.

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Marketing Focus with Spokane Federal and Rivermark Community Credit Unions on the Sprint Member Discount Program

We talked to two members on their onboarding with the Sprint Member Discount program, which brings in significant non-interest income for some credit unions while offering value-add discounts for their members.

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New Identity Theft Marketing Resources Available

Summer travel can also mean increased exposure of your members to potential identify theft. We developed turn key marketing tools to help you put members’ minds at ease.

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Branding is From Venus and Culture is From Mars

Data, digital marketing and leadership expert Rich Jones talks about branding and culture.

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4 Ways You Should Incorporate Marketing Goals Into Your Credit Union Strategic Planning

Strategic Link content partner Social Stairway shares ideas on how to weave marketing goals into your credit union’s larger strategic planning.

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Marketers Using Google Adwords Should Take Note of Recent Policy Changes

Recent changes to Google Adwords policies regarding personal loans are notable for those credit unions using Google Adwords as a marketing vehicle.

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Updated Social Media Messaging Tools Available in Marketing Resource Center

Your Association has updated its social media messaging examples to reflect current volunteer, advocacy, member benefit and public awareness work. Credit union marketing teams are encouraged to use the updated tools.

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St. Helens Community CU Releases Second Mobile App, Bringing Member Value Galore to Screens Across the Northwest

Anthem talked to Ryann Weaver, VP of Marketing for 15,000-member St. Helens Community Credit Union about the Go Local app, set to launch on April 27 connecting members with geo-tagged deals in their area.

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TAPCO CU’s New Brand: A Perfect Blend of “Where We Came From and Where We Are Going Together”

Tacoma-based TAPCO Credit Union’s rebranding process embraced marketing best practices with an all-inclusive engagement strategy and a local, resonate message.

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2016 Spectrum Awards Recognize Best Marketing from Northwest Credit Unions

NWCUA’s Spectrum Awards recognized the best of marketing, public relations, and communications by Northwest credit unions late last week. Thirty-nine awards were presented following dinner and drinks in a packed Hotel Monaco ballroom full of nominees from around the Northwest.

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The 5 Keys to Social Media as a Brand Builder

Social media is connecting many strong brands to their customers, potential customers, and communities—and its influence is only going to grow.