A Closer Look at Branded Merchandise: Adding Value and Impact

By Patti Morisset, Creative Merchandise Director and branded merchandise expert with Strategic Link partner Kaye Smith

2017 Spectrum Marketing Award Submission Window About to Open

Marketers: Get your best campaigns and examples together. Submissions will be taken starting January 3 for the awards which honor the best in credit union marketing, public relations, and other communications.

Digital Mobile-First Revamp with Solarity CU

Anthem spoke with Solarity Credit Union about their recent project, an all-new mobile-first website.

Study: Near-Unanimous Support for CUs in Oregon, Changing Attitudes Toward Marijuana Banking

Jointly conducted by LT Public Relations and DHM Research, the survey offers multiple key findings for Oregon credit unions interested in serving the growing industry.

CMN Hospitals Launches Vote for Miracles Campaign

In a single day, nearly 10,000 votes were cast.

Get Out & Vote: NWCUF Joins Point West CU & Mid Oregon CU for “I Love My CU®” Campaign

The video contest that highlights local community involvement by the credit union industry across the country.

OR & WA CUs Seeing the Value in Save to Win

The prize-linked savings program has saved Northwest credit union members more than $2.6 million so far. Here’s what the program could mean for your members.

Where Are They Now? Bank Transfer Day Five Years Later

A flood of members joined credit unions because of Bank Transfer Day five years ago. Where are they now? How have their financial lives improved? Share their stories for the anniversary.

Around the Northwest: Contributions, Service and, Engagement

Advantis CU Sends $10K to Doernbecher; iQ CU staff volunteers on holiday; Red Canoe CU’s Jacobson wins MAXX Leaderboard contest.

MAXXimum Impact: 2016 MAXX Convention Brings Together Best of NW CU Movement

More than 150 credit unions, 500 Movement leaders, and 100 business partners gathered for the three day convention to share ideas, learn the newest operational solutions for their members, and glimpse at 2017 and beyond during Your Association’s Annual Business Meeting.

Marketing Focus with Spokane Federal and Rivermark Community Credit Unions on the Sprint Member Discount Program

We talked to two members on their onboarding with the Sprint Member Discount program, which brings in significant non-interest income for some credit unions while offering value-add discounts for their members.

New Identity Theft Marketing Resources Available

Summer travel can also mean increased exposure of your members to potential identify theft. We developed turn key marketing tools to help you put members’ minds at ease.

Branding is From Venus and Culture is From Mars

Data, digital marketing and leadership expert Rich Jones talks about branding and culture.

4 Ways You Should Incorporate Marketing Goals Into Your Credit Union Strategic Planning

Strategic Link content partner Social Stairway shares ideas on how to weave marketing goals into your credit union’s larger strategic planning.