Convention Attendees Offered Chance to Win Free Marketing Consultation With Nationally-Recognized Expert

Ron Rosenberg knows how to implement effective marketing campaigns, and he knows how to fix what’s not working. Rosenberg will share strategies and best practices during two NWCUA Convention breakout sessions, along with the chance to win an individualized consultation.

Generate Non-Interest Revenue Through the Sprint Credit Union Member Discount Program

Sprint’s Bob Bearden writes that Sprint’s Credit Union Member Discount Program can help credit union members save money on their cell phone bill—and make money for their credit union.

Invest in America Wins Wegner Award for Outstanding Program

Association partner Invest in America was announced as a recipient of the prestigious Herb Wegner Memorial Award for Outstanding Program, presented by NCUF.

NWCUA 2011 Convention Agenda Packed with Beneficial Learning and Networking Opportunities

The NWCUA Convention and Annual Business Meeting agenda is packed with over 30 workshops designed to improve credit union’s compliance, management of loan portfolios and volunteer boards’ understanding of complex regulations. Four nationally-known speakers will share insight to regulations, effective marketing, technology and grassroots lobbying. The national-level resources are offered at regional-level pricing.

Spectrum Awards Judging Wraps Up

Credit Union communicators in Oregon and Washington should expect a notice in their email soon announcing whether they will receive an award at the 2011 Spectrum Marketing and Communications Award luncheon September 22 during the NWCUA Convention & Annual Business Meeting.

Falling Credit Scores, Demographics Changing the Automarket

Autoland Solution’s president outlines how changing demographics are affecting the automarket and your credit union.

Free Marketing Makeover Up for Grabs

Attendees of Ron Rosenberg’s session at Convention will be entered for a 30 minute review of websites and other marketing materials.

Final Day for Spectrum Marketing Award Submissions

The deadline for the Spectrum Marketing Awards is tomorrow, July 15. Rush to get in your final submissions!

CUNA Mutual Hosting Webinar on Proposed Qualified Residential Mortgage Rules

The webinar will feature representatives from the Credit Union National Association, PricewaterhouseCoopers, and CMG Mortgage Insurance Company, and will encourage comment by the August 1 deadline.

Oregon Rep David Wu Co-Sponsors HR 1418

Oregon Congressman David Wu yesterday added his name to the list of H.R. 1418 co-sponsors. The House bill will increase the credit union member business lending cap to 27.5 percent of assets.

Spectrum Awards Deadlines Extended

Two week extension will allow time to prepare and refine Marketing & Communications entries.

NWCUA Services Corp., CU Solutions Group Create New Services Alliance

The agreement covers a variety of products offered by CU Solutions Group including Invest in America member enhancement solutions with Sprint, General Motors and TurboTax.

As Consumers Change, CUs Lending Must Adapt

Dan Murray of CUNA Mutual Group writes that credit unions’ lending culture must adapt to the creation of Gen Y households and baby boomer retirements.

Evaluation & Recognition: Match Spectrum Entries to Goals

Whether one enters the Spectrum Marketing and Communications Awards for the evaluation or the exaltation, the June 17 early deadline is nearing. It’s time to choose what your credit union will enter.

In the Spotlight: Spectrum Awards

The Spectrum Marketing Awards is a volunteer-driven awards program honoring excellence in Northwest credit union communications and marketing.

4 Ms Necessary for Successful Marketing

Miss connecting on even one of the Ms, and you will be scratching your head wondering why you are getting beaten up by your competition.

Member & Chapter News

CFCU CEO Stan Baron retires, and two member credit unions win national awards. Plus Chapter announcements.

E-Learning Modules Make it Easy to get up to Speed on MemberCONNECT

With CUNA Mutual Group’s MemberCONNECT Direct Insurance elearning modules, your staff can get the program information they need in a way that best suits their learning needs—and their timetables.