‘Outrageous Marketing Techniques’ for Credit Unions Offered at Marketers’ Conference

Ron Rosenberg guarantees his marketing techniques will bring $20,000 in new business revenue within twelve months. Rosenberg is one of many high-level presenters at the NWCUA’s first annual Marketers’ Conference, scheduled for May 9-10 in Seattle.

Marketing without Money: The Secrets to Getting Positive Press

It’s easy for credit unions to find free publicity and exposure—if they know the right steps to take, according to award-winning journalist and author Jeff Crilley.

Consumer Research Results, High Level Marketing Techniques Offered at NWCUA Marketers’ Conference; Scholarships Available

Scholarships are available for the NWCUA’s Marketers Conference May 9-10. Results of a survey asking 800 Northwest consumers what motivates people to join credit unions and then turns them into promoters will be shared with Conference attendees.

Keep New Members Engaged By Enhancing Membership Value Through Strategic Link Partnerships

The events surrounding last fall’s Bank Transfer Day brought increased awareness and scores of new members. Credit unions can retain and engage those members by working with the NWCUA and Strategic Link to enhance the value of membership.

Can’t-Miss Conversations About Technology, Economic Revival Highlight CEO/Executive Summit

High-level dialogue with economic and technology experts will highlight the CEO/Executive Summit April 25 at Suncadia Resort, where credit union leaders will discuss economic recovery and cutting-edge innovation to better position credit unions.

Northwest Credit Union Foundation Begins Post-Merger Process of Planning and Re-Branding

The Northwest Credit Union Foundation met for three intensive days of brainstorming, planning and strategizing last week as it begins to lay out its priorities and establish new branding heading into 2012.

LoveMyCreditUnion.org is a Ticket to Consumer Savings, Non-Interest Income—and Possibly a Date

LoveMyCreditUnion.org leverages membership numbers to offer a well-rounded consumer purchasing program to credit union members. Credit unions can then earn non-interest income for marketing the programs.

Credit Unions Earn Non-Interest Income for Offering Discounts to Members Through Sprint

Several credit unions received as much as $20,000 for participating in the Sprint Credit Union Member Discount Program in 2011, a program offered through Strategic Link, the NWCUA’s wholly-owned service corporation.

CUNA Mutual Group Strengthens its Lending Platform

CUNA Mutual Group has committed to helping credit unions address their top three challenges—growing loans, growing non-interest income and managing lending compliance risks—through an enhanced lending platform that enables credit unions to make the most of every lending opportunity.

Five Elements of a Good Auto-Loan Refinance Campaign

CUNA Mutual Group’s Stephanie Christensen writes about the unique opportunity presented by the new liquidity resulting from mass consumer deposit shifts.

Bank Transfer Day Nets New Members, But What Now?

Bank Transfer Day prompted unprecedented swells in new membership for credit unions. But what are credit unions doing now to engage these new members?

Through Statement Repurposing, Statements and Bills Become One-to-One Marketing Opportunities

Kaye-Smith’s Dick Ehrig outlines how repurposing monthly bills and statements can provide credit unions with the framework for an individualized marketing plan.

Sprint Program Pays Credit Unions to Help Their Members Save

In this economically challenging time, Sprint’s Credit Union Member Discount Program provides a simple way for your credit union to improve its bottom line and enhance the value of membership.

Credit Unions Can Offer TurboTax, Jackson Hewitt Discounts Through Invest in America

Bob Bearden of CU Solutions Group explains how Invest in America’s TurboTax and Jackson Hewitt discount programs can help credit unions save their members money.

Northwest Credit Unions Respond to ‘Bank Transfer Day’

As Northwest credit unions continue to experience a surge in new memberships due to backlash from recent big bank fee increases, many credit unions are extending hours and outreach in response to an organic Facebook movement called “Bank Transfer Day.”

Cooperative Ad Campaign May Hold Key to Promoting Credit Union Message to Consumers Weary of Big Bank Fees

As consumers consider leaving big bank fees behind, Northwest credit unions explore the opportunity to share reaching them via a cooperative marketing campaign. The NWCUA will host a meeting for interested Oregon and Washington credit unions on Oct. 25.

Creating Demand in the Small-Business Market: Channel Marketing Strategies

Harland Clarke offers specific suggestions for credit unions to improve their channel marketing strategies.

Convention Trade Show Offers Answers From Every Angle

The Convention trade show boasts a bevy of industry partners and business solutions for attendees—not to mention all the freebies your pockets can hold.