Marketing & Communications

Creative Process Underway for “Open Your Eyes” Initiative

Executives@Skamania attendees took a deep dive into the national brand awareness initiative rolling out in early 2019.

Creating Credit Union Awareness

CUNA Creating Awareness Advisory Group unveils groundbreaking consumer research at GAC.

Your Association Provides CU-Specific Communications Training for the Digital Era

Traditional “media training” is outdated. Everyone is a reporter in this digital age. Strong messaging techniques help you navigate crises and celebrate your good news.

2017 Spectrum Awards Honor 16 Northwest Credit Unions

The NWCUA recognizes the best credit union marketing campaigns in Idaho, Oregon, and Washington.

Three Oregon Credit Unions Walk the Philosophy, Collaboration Talk to Promote Youth Financial Literacy Month

A cooperative ad campaign highlights the work local credit unions do to provide financial education.

Sixteen Northwest Credit Unions to Win Spectrum Marketing Awards May 4

First place, honorable mention, Spectrum Cup, and Best in Show winners will be unveiled at the annual awards dinner.

Master the Skill of Leading from the Back

Leadership expert Rich Jones will keynote the 2017 Marketers’ Conference in Vancouver, WA May 4-5. The following article is an extract from his new book, “Leading2Leadership; A Situational Primer to Leadership Excellence.”

Spectrum Marketing Awards Judging Underway

While you wait to hear if your credit union’s entries won, take a look at what we have in store for you at this year’s Marketers’ Conference.

Exciting Session Added to Upcoming Marketers’ Conference

NW CUs Delivered $7.7 Billion to NW Economy: What’s Your Headline?

Your Association has a turnkey toolkit to help share the good news of how not-for-profit, cooperative credit unions build strength in families and communities.

New CU Economic Study Shows $7.7 Billion Impact on NW Economy

Introducing Your Weekly Briefing: NWCUA at a Glimpse, Every Week

As part of recent efforts to streamline and simplify member communications, weekly NWCUA events and key initiatives are being bundled into a single, high-level action memo sent every Friday.

Marketers: Get Recognized for Your Brilliant Work

Marketers, get your entries for the 2017 Spectrum Marketing Awards together! The submission window closes on February 19.

More Than a Loan: Credit Union Inspires Hope

The recession knocked the Lopez family down – but their credit union gave them a leg up.