Lynn Heider, Northwest Credit Union Association’s vice president of public relations and communications, leads the Association’s communications department and manages all internal and external communications efforts. In addition to overseeing communication to member credit unions, regulators, lawmakers, and consumers in collaboration with and with direction from all Association departments and the board of directors, Heider also oversees public relations and media outreach and the development of communications strategies across the organization.
Heider has a wide range of educational experience, starting with a bachelor’s degree in political science from the University of Nevada Las Vegas. She’s also achieved FEMA Incident Command Certification, attended the EW Scripps Executive Leadership Institute and Poynter Institute for News Executive Management Training.
Heider joined the Association in 2011 after a career spanning more than 20 years in television news. She covered the Las Vegas mob, Louisiana political corruption and anchored early evening news before crossing into the management ranks. Heider served as the news director in four cities—Kansas City, Mo., Cleveland, Jacksonville, Fla., and Portland, Ore., where she was responsible for news content, staffing and budgeting. During her years as a news director, her teams were honored with multiple National Headliner Awards, Emmys, Edward R. Murrow Awards and Society of Professional Journalists’ Awards. Under her leadership, the NWCUA communications team received a first-place award and seven honorable mentions in CUNA’s 2012 Pro and Blockbuster Awards.
Heider is inspired to work with hundreds of gifted and dedicated credit union professionals in the Northwest on a daily basis. She admires the credit union movement’s investment in fiscal responsibility, the safe harbor they offer consumers’ deposits, their fair and reasonable lending opportunities and their focus on community outreach.