Danielle Sittu is Senior Vice President of Marketing and Communications for GoWest Credit Union Association. In this role, she is responsible for developing the Association’s strategic direction for internal and external communications, including public relations, programming and events, digital and print marketing, and social media. She also directs the Association’s member engagement strategy, and oversees the Association’s IT function. Sittu leads a high-performing team that develops and implements communications and marketing campaigns designed to support, promote, and inspire the members the Association serves. She also sits on AACUL’s Communications/PR Advisory Committee.

Sittu brings significant experience in corporate communications, marketing, business development, and sales to her role at the GoWest. Her portfolio reflects wide-ranging expertise in the communications and strategic planning sphere, from executive speech writing and content strategy to developing teams and handling crisis and reputation management situations. Prior to joining GoWest, Sittu led AAA Arizona’s content marketing and creative services team in revitalizing the organization’s marcom strategy and in publishing Highroads, the award-winning print and online member magazine. Sittu’s previous leadership roles include spearheading executive communications, strategic messaging, and issues management for Arizona Public Service, and managing internal and external corporate communications for Phelps Dodge. Sittu also served as the sole owner and operator of an independent communications firm for 11 years, working with organizations ranging from member associations to startups to large companies such as Honeywell, Best Western International, Choice Hotels International, and the Arizona Department of Health Services.

Sittu earned a B.A. in journalism, with an emphasis in public relations, from Arizona State University. She also has earned certification as an Accredited Business Communicator from the International Association of Business Communicators.

Sittu is inspired by the energy of the Credit Union Movement’s advocates. She is enthusiastic for the opportunity to amplify the voices of NWCUA’s members and empower consumers to understand their options and take control of their financial futures.


Mark Gonzalez

Senior Manager, Member Engagement

Phone: 503.350.2241

Toll-free: 800.995.9064 x241


Mark Gonzalez serves as the Senior Manager of Member Engagement for the GoWest Credit Union Association. In this role, he strengthens cooperation and collaboration amongst credit unions within the Northwest by strategically managing programs, initiatives, and events that create new and innovative programs for the region’s Micro-Communities and Councils, increasing credit union awareness and GoWest […]

Lynn Heider

Lynn Heider

VP, Communications & Public Affairs

Phone: 503.350.2225

Toll-free: 800.995.9064 x225


Lynn Heider, GoWest Credit Union Association’s Vice President of Communications & Public Affairs, leads the Association’s internal and external public relations, public awareness, media outreach, media training, and crisis management efforts. Heider has a wide range of educational experience, starting with a bachelor’s degree in political science from the University of Nevada Las Vegas. She’s […]

Andrew Kobialka

Manager, Communications


Phone: 206.651.1828

Toll-free: 800.995.9064


Andrew Kobialka is the Communications Manager for the Northwest Credit Union Association. In this role, he is responsible for being the planner, editor, and primary writer of the NWCUA’s weekly Newsletter, Anthem, which informs senior leadership and credit union employees, industry regulators, and the trade press. Kobialka brings NWCUA a wide array of communications, content […]

Ryan Lee

Ryan Lee

Senior Manager, Events & Programs

Phone: 503.350.2227

Toll-free: 800.995.9064 x227


Ryan Lee is the Senior Manager of Events and Programs for the GoWest Credit Union Association. In this role, he works with various team members to ensure the operational success of Association events and programs, and deliver a phenomenal experience to Northwest credit unions. He supports the Association’s events and programming efforts with logistics coordination, […]

Melissa Lovejoy

Melissa Lovejoy

VP, Enterprise Engagement Resources

Phone: 206.340.4830

Toll-free: 800.995.9064 x108


Melissa Lovejoy is the Vice President of Enterprise Engagement Resources at the GoWest Credit Union Association. In this role, she works with all Association departments. Lovejoy implements project management tools and methodology, assisting staff in meeting their goals. She’s always working to increase staff efficiency by providing these tools and improving workflows. Lovejoy, who has […]

Holly Miller

Holly Miller

Director, Programming

Phone: 503.350.2220

Toll-free: 800.995.9064 x220


Holly Miller serves as Director of Programming for the GoWest Credit Union Association. She collaborates with various teams to create polished events that best serve member credit unions. She assists in developing project plans, coordinating logistics, managing events, database management, and administrative support. She comes to the Association from a background of varied experiences including […]

Jenny Miller

Jenny Miller

Director, Communications

Phone: 208.350.6187

Toll-free: 800.995.9064 x310


Jenny Miller is the Director of Communications for the GoWest Credit Union Association. In this role, she is responsible for executive communications and oversees both GoWest’s social media and weekly newsletter, Anthem, tailored to member credit union staff and leadership, trade press, regulators, and legislators. Miller holds a bachelor’s degree in English with an emphasis […]

Christine Ruzzi

AVP, Enterprise Engagement

Phone: 503.350.2206

Toll-free: 800.995.9064 x206


Christine Ruzzi is the AVP, Enterprise Engagement for the GoWest Credit Union Association. She ensures that member credit unions take full advantage of the resources available to them through the Association, matching their needs with everything the Association has to offer. Before coming to the Association, Ruzzi spent 16 years in the accounting industry, serving […]

Ben Shuey

Specialist, Digital Marketing & Analytics

Phone: 208.297.5421

Toll-free: 800.995.9064 x307


Ben Shuey is the GoWest Credit Union Association’s Digital Marketing and Analytics Specialist. In this role, he is in charge of managing the Association’s website, helping in the creation of the weekly Anthem newsletter, creating relevant marketing and other member communications, and tracking and analyzing web analytics. Shuey holds a Bachelor of Arts in Business […]

Carmen Vigil

Carmen Vigil

AVP, Member Engagement

Phone: 206.340.4817

Toll-free: 800.995.9064 x122


Carmen Vigil serves as the Assistant Vice President of Member Engagement for the GoWest Credit Union Association. In this role she has the pleasure of connecting with various micro-communities across Oregon, Washington, and Idaho including Credit Union Chapters, Councils, Leaders of Small Credit Unions, Young Credit Union Professionals, Alumni of Western CUNA Management School, and […]