About the Advocacy Training Program

Join your Northwest Credit Union Association this July for a new two-part virtual Advocacy Training workshop, where you’ll learn how credit union stories and Advocacy go hand in hand, and how to advocate in the current climate. This program is intended to help credit union professionals at all levels hone their advocacy skills and deepen their understanding of the Credit Union Movement. This virtual training will take place over two sessions to allow participants to gain a deeper understanding of both regional and federal Advocacy. Learn more below! 

Program Overview

The Focus

During this two-part virtual workshop, attendees will delve into what it means to be a credit union advocate and receive the tools and training needed to maximize their impact and create a personal and credit union specific engagement strategy. The Association’s advocacy team will lead discussions about the many ways attendees can engage in credit union advocacy and the best practices for doing so. Guest speakers will include legislators, legislative staff, and our Association’s lobbyists in each state, each will provide valuable insight into the best ways to message the Credit Union Difference to different audiences, as well as demystify the ideas of lobbying and advocacy. 

Who Should Attend

This program is intended for anyone who has an interest in honing their advocacy skills, whether you’re a branch manager or a CEO. If you’ve got a passion for advocacy – talking with elected officials and others about the Credit Union Movement – then this program is a great fit for you. 

Skills You Will Enhance
  • Learn how to communicate with elected officials and articulate the Credit Union Difference, and move the needle on credit union legislation.
  • Develop a greater understanding of the ways in which you can engage in credit union advocacy at the local, state, and Federal Level.
  • Create a personal advocacy strategy for you and your credit union.
Top Three Reasons To Attend
  • It’s an opportunity to learn new advocacy techniques and sharpen your credit union advocacy message.
  • You’ll get to hear directly from legislators and their staff – the very same people you’ll be using this training to talk to about the Credit Union Difference.
  • You’ll develop an even deeper advocacy network by connecting with other passionate credit union advocates.

Dates & Details

More information will be available soon.

Program Agenda

More information will be available soon.

About the Trainers

Samantha Beeler
VP, Advocacy, NWCUA

Samantha Beeler is the Northwest Credit Union Association’s AVP, Advocacy, a role that allows her to work closely with elected officials in the Northwest, as well as credit unions to promote the credit union message and support the Association’s legislative and political agenda.

Beeler brings extensive grassroots advocacy experience to the Association after handling international outreach efforts for the aid organization The World Race in more than a dozen countries around the globe. Most recently, she worked as a business development and marketing coordinator at BakerHostetler LLP in Washington, D.C. At the law firm, she worked primarily with the government contracts practice.

Beeler attended Wheaton College in Illinois, where she studied Political Science and International Relations, with an emphasis in Mandarin. She also enjoys studying emergency management, and has completed several courses with the Federal Emergency Management Agency’s Emergency Management Institute.

Her role, she says, is to help spread that “People Helping People” message in Boise, Olympia, Salem and Washington, D.C.

Jordan Beyer
Grassroots Advocacy Manager, NWCUA

Jordan Beyer is Grassroots Advocacy Manager for the Northwest Credit Union Association. In this role, he has the pleasure of working closely with credit union leaders and their staff in Idaho, Oregon, and Washington to help them better understand their role as credit union advocates. Beyer enjoys being a storyteller, conveying to elected officials on the state and federal levels the positive impacts credit unions are having in their communities and the value they bring. Additionally, he oversees the Credit Union Legislative Action Council’s giving, helping to ensure the Credit Union Movement remains strong in its ability to provide bipartisan support to credit union champions at the federal level. Among other duties, he works closely with the NWCUA Advocacy team to provide support where needed in advancing credit union priorities. 

Prior to joining the NWCUA, Beyer—a lifelong Washington resident—worked at a credit union, where he spent nearly seven years contributing in both frontline and back office roles. He supported the Washington-based credit union during a period of substantial growth. Most recently, he worked in organizational learning and development, providing both new hire and existing staff training support, and educating employees about the Credit Union Difference. He was frequently recognized among his peers as a passionate advocate for the Movement and the “People Helping People” philosophy.  

Beyer received his Bachelor’s degree in Ministry and Leadership from Life Pacific College. He also holds a Master’s in Science degree from the University of Edinburgh in Epistemology, Ethics, and Mind, looking at current research in the field of cognitive science. He maintains a strong sense of wonder about the world and is fascinated by history, politics, and the cooperative movement. 

Pricing Information

Registration is free for this event. 


This program is open to NWCUA Member and Associate Member credit union employees only. For more information about the Northwest Credit Union Association’s Advocacy Training program, or assistance with registration, please contact  Mark Gonzalez, Sr. Manager of Member Engagement.