Register for the Credit Union Awareness National Campaign Update on May 2

It’s been a busy first quarter of 2022 for Credit Union Awareness, the CUNA-led LLC that manages the Open Your Eyes to a Credit Union initiative. After announcing exciting changes to the credit union consideration campaign in December, the team has unveiled the new, refreshed its brand and content strategy, and launched the Credit Union Awareness program in a handful of new states.

Now, the team is ready to share a national program update next Monday, May 2 at 10 a.m. PDT (11 a.m. MDT). During the webinar, they’ll cover Q1 2022 program performance, shed light on recent learnings and insights, and discuss the transition to the next stage of the program. Following the conclusion of the national update, the team will share both national and state-level program performance presentations to all credit union contributors.

Northwest credit unions are encouraged to attend — click here to register today.

ICYMI — New Consumer Engagement Features on

The new consumer-facing website of the Open Your Eyes to a Credit Union campaign, launched in early April. The new site makes it even easier for consumers to make informed decisions about their finances and get connected to a credit union in their area. Click here for a breakdown of the new content and site features.

For more information about the Credit Union Awareness program, or how to become a contributor, please contact Danielle Sittu, NWCUA SVP, Marketing and Communications. 


Posted in Media & Public Awareness, Open Your Eyes To A Credit Union.