Remind Your Members Why Joining a Credit Union is Great for the Environment

Friday, April 22 is Earth Day, a global movement to demonstrate support for environmental protection. First held exactly 50 years ago, the theme for this year’s Earth Day is “Investing in Our Planet” — a concept credit unions in the Northwest practice all year long.

This week presents a fantastic opportunity to remind your members that joining a credit union is not only a big win for their wallets and peace of mind, but it’s also a step in the right direction for a cleaner, greener, and more sustainable world. Here’s why:

Feel free to copy and paste the text below, customize it with your credit union’s relevant programs or services, and share it with members online.

  • Green Lending
    Many Northwest credit unions make it easier for consumers to reduce their carbon footprint through a variety of programs, such as offering bicycle loans in cities like Portland, where biking reigns as a top alternative mode of transportation. Others offer low-interest loans for solar installation, energy-efficient upgrades, and electric or hybrid vehicles.
  • Sustainable Business Practices
    While digital banking has a positive effect on the environment because of paperless transactions, credit unions are taking sustainability one step further by embracing green building practices and clean energy for their branches. These examples set the stage for others in the community to engage in eco-friendly habits.
  • Community-Focused Organizations
    Because they are not-for-profit, member-owned, member-driven, and community-based, credit unions join with members to support shared causes that create positive change. They invest in local community initiatives instead of global enterprises like the oil industry.
  • A Partner in Social Responsibility
    Today’s consumers are looking to partner with and support socially responsible organizations that align with their values. When it comes to protecting the environment, credit unions are actively involved in, and often lead, community efforts such as trash clean-up days, donations for conservation efforts, and promoting sustainable housing.

Editor’s note: Does your credit union have a special program or community project planned for Earth day? Email us!



Posted in Media & Public Awareness.