How Are You Celebrating Financial Literacy Month & Credit Union Youth Month?

April is here, marking two significant awareness months for the credit union industry: Financial Literacy Month and Credit Union Youth Month.

Fostering financial literacy is a core mission for credit unions. All year long, they ensure their members are armed with the tools and knowledge they need to lead healthy financial lives. According to data collected through NWCUA’s Community Impact Reporting Tool, credit unions in Idaho, Oregon, and Washington provided an astounding 50,702 hours of financial education content in 2020. This programming reached more than 138,000 adults and nearly 75,000 youth across the region.

Credit unions also know that the key to developing sound money management habits is starting them at a young age. It’s a big reason so many credit unions have creative programs and fun incentives in place to encourage children to save — and it’s working. Impressively, Northwest credit unions helped youth members save more than $400 million in 2020, according to CIRT data.

Throughout April, this mission takes center stage as credit unions place a special emphasis on promoting financial education to children and adults. Every year, Northwest credit unions celebrate by providing additional resources; holding contests, giveaways, and other themed events; and finding creative ways to connect with their members in the branches and online.

Here are some ideas to celebrate Financial Literacy Month and Credit Union Youth Month this year:

  • Raffle off a free financial planning session.
  • Plan a financial reality fair with local schools.
  • Offer a bonus for any new savings accounts opened this month.
  • Host a coloring or writing contest for youth members.
  • Post a daily financial trivia question on social media and reward winners with fun prizes.
  • Organize virtual or in-person financial literacy workshops for children and adults.
  • Participate in CUNA’s National Youth Saving Challenge™.

Additionally, CUNA has a library of branded collateral credit unions can use to raise awareness and drive engagement with their youth savings and financial wellness programs, including social media ads, posters, web graphics, print materials, customizable videos, and more. This year’s Credit Union youth Month theme is Save Small. Dream Big. at your credit union. Click here to learn more.

Is your credit union planning something special for Financial Literacy Month or Credit Union Youth Month this year? Email us and you may be featured in an upcoming edition of Anthem!

Posted in Public Awareness.